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Many brands today claim to be consumer-first or consumer-led. However, their attempts often fall short of expectations, resulting in actions that lack the authenticity and depth consumers seek. Radical Consumer Centricity changes that.
The Secret Mind of Consumers: A Jungian Adventure into Buying Behavior & Customer Experience Introduction: Why Jung, Marketing, and Customer Experience Go Hand in Hand If theres one thing I love, its psychology. Its not just for horror moviesits a powerhouse in consumer behavior and customer experience. So buckle up!
The consumer landscape is transforming profoundly, presenting CPG companies with challenges and immense opportunities. Each trend signals a shift in consumer priorities, urging brands to adopt innovative approaches to thrive. If you prefer to listen rather than read: Marketing Deep Dives by Denyse Top 2025 Consumer Trends For CPG 1.
– Laying the Foundation for Social Media and Customer Connection Solis’s first book, Engage! I was exploring the concept of “No Distance” in social media, and initially, it took me time to connect with Solis’s insights. established a foundational understanding of social media’s role in business. When I first read Engage! ,
Why do consumer-centric organizations succeed? How can my company build a consumerconnects program? Establishing a Connects Program is a great way to support your consumer insight initiatives. Learn how to do it with the right tools in Discuss.io's eBook.
Modern consumers are no longer satisfied with generic experiences. In a competitive landscape, where consumers are increasingly selective about the brands they support, hyper-personalisation has emerged as a crucial differentiator. This enables brands to provide deeply relevant and meaningful experiences that resonate with consumers.
Delivering WiFi connectivity guarantees is very challenging. Connectivity Guru changes the game, bringing visual clarity to WiFi connectivity. With today’s advances in AI, delivering always-on connectivity need not be so complicated. WiFi is not a physical product that can be easily seen or understood.
While time-consuming, the benefits of solving the problem publicly often outweigh the risks of ignoring it. Managing ongoing conversations, particularly for a large organization, can consume significant resources. If you’d like, don’t hesitate to share and connect with me here on LinkedIn. We’ve all heard this before.
Unlike the often-transactional nature of Business-to-Consumer (B2C) interactions, B2B relationships involve longer decision cycles, diverse stakeholders, and operational intricacies. Let’s connect, and share your insights! This makes the stakes—and the expectations—far higher.
Speaker: Lauren Feehrer, President and Founder of LoyaltyCraft Consulting
Genuine connections between brands and consumers happen when empathetic team members are enabled with effective conversational messaging technology. Even before COVID-19, a PWC study revealed that 59% of global consumers felt that companies had lost touch with the human element of customer experience.
With the cost-of-living crisis continuing and the UK now in a recession, industries have to acclimatise to shifting market trends and consumer behaviour to maintain revenue and hit sales targets. In the platform, data stores can easily be built and can connect directly to SAS 360 without the hassle of transferring data.
Empathy has taken center stage in customer experience conversations for years, praised as the foundation for client trust and emotional connection. Following a major recall, Toyota combined public transparency with a rapid replacement program to demonstrate accountability and rebuild consumer trust. Example: Toyota.
Key takeaway: Thoughtful AI integration, with human oversight, augments customer connections rather than replacing them. Download Now Exit this form Society: Divided, Yet Connected Customers navigate a paradox: craving connection in an overstimulated, fragmented world. The AI Debate: A CX Game-Changer or Trust-Buster?
Customer Engagement Platform Customer engagement platforms, however, are external and focus on the interaction between customers and consumers. The Importance of Customer Engagement Platforms Today, 70% of consumers expect a response from a customer service team within the same day. out of 5 stars.
Speaker: Kristina Evey, Customer Experience Strategist, The Customer Experience Podcast for Business Leaders
The psychology behind consumer behavior and experiences will be addressed as a foundation leading to the methods to build connection with customers to drive loyalty. This webinar will do a deep dive into the mindset, processes and methods of building a successful Customer Experience.
Part 2 of the 2025 Optimove Consumer Marketing Fatigue Report dives into strategies to strengthen retention, reduce churn, and foster deeper connections. The post Optimove Insights: 2025 Consumer Marketing Fatigue Part 2 appeared first on Optimove. How can you ensure your brand stands out in this competitive landscape?
Rivalry and Collaboration: How the Titans Samsung & Apple Set the New CX Standard of Excellence Introduction In the dynamic and highly competitive world of consumer electronics, two giants consistently stand out: Samsung and Apple. However, Samsung’s influence extends far beyond consumer electronics.
Personalization: The Key to Cutting Through the Noise In an age of marketing fatigue, Part 3 of the 2025 Optimove Insights Consumer Marketing Fatigue Report reveals how personalization and relevance can drive engagement and loyalty. Timing builds trust: The right message at the right time strengthens connections.
This is true for financial institutions in general, with almost 90% of consumers using online reviews to make banking decisions. In fact, 49% of consumers trust online reviews as much as personal recommendations. You can even identify and use viral trends to better connect with such members.
Speaker: Hope Neiman, Chief Marketing Officer of Tillster
More than ever, restaurants are taking advantage of modern platforms available for consumer engagement - most notably, social media. However, another under-the-radar resource can be utilized to create a similar degree of connection and drive the same kind of customer loyalty: Digital ordering platforms.
The mapping platform has been growing in popularity amongst businesses ever since the launch of Apple Business Connect. Apple eventually followed suit by launching Apple Business Connect last year. The free tool allows businesses to manage their profiles and connect with customers directly on Apple Maps.
As a solution that is natively integrated with Amazon Connect, there are no integration costs for customers to deploy. Simply put, text and voice are not enough for today’s highly demanding consumer. Visual engagement continues to drive better business outcomes, virtualizing face-to-face interactions.
By prioritizing genuine interactions and valuing customer feedback, businesses can empower consumers to make informed decisions, much like Neo embracing his role as “The One.” By understanding the emotional and psychological aspects of their customers, businesses can create deeper connections that extend beyond mere transactions.
However, to combat this, you need to understand the end-to-end customer experience and be prepared for every path a consumer might take to become a customer or that a current customer might take when using your products or services. It visualizes the connections between the front-stage (customer-facing) and back-stage (internal processes).
Learning objectives: Create genuine connections through channels consumers prefer. Meeting these needs means delivering relevant experiences through the right technology such as messaging. Discover three ways to improve business outcomes by deploying messaging and AI to meet these expectations.
This isnt about avoiding human connection altogether. Consumers today prefer experiences that fit their personal rhythms rather than rigid, one-size-fits-all service models. Why Companies Are (Finally) Catching On The rise of silent services isnt just a passing trend; it’s a reflection of changing consumer preferences.
Key Takeaways Modern consumers are favoring stability, practicality, and self-care over extravagance, seeking routine, comfort, and dependability. This shift provides businesses with the chance to connect on a deeper level with consumers by embracing clarity in messaging, simplicity in processes, and empathy for their audience.
Through examples across industries, they highlight proactive messaging strategies that build trust, even amid challenges like credit card fraud, and explore how acknowledging customers’ past interactions can lead to a more connected and resilient experience.
Design leaders play an instrumental role in guiding products beyond functionality to create a connection that resonates on a personal level with users. When users feel understood, they are more likely to form a connection with the product. Creating Empathy in Design Empathy is the bedrock of emotional design.
If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.
For example, the customer expectations for a B2B tech company will differ significantly from those for a consumer-facing retail brand. I would be interested to hear your thoughts, and if you’d like to connect, feel free to do so here on LinkedIn.
If you’re easy to find, contact, and buy from, they’ll become long-term consumers. For example, a sneaker brand releasing a new product line paying tribute to an iconic athlete would help it connect with nostalgic sports fans. Familiarity and nostalgia create a sense of connection that can strengthen customer relationships.
In today’s competitive market, emotional marketing has become a crucial strategy for businesses seeking to establish strong connections with their customers. Humans are wired to justify their emotional decisions with logic, making emotional connections a powerful tool for marketers.
Empathy creates a personalized and emotional connection. Technology has made it easier for us to navigate through our busy lives, but it also erodes the fundamental element of human connections”, John Di Julius, Chief Revolution Officer at The DiJuluis Group, explains. On top of this, consumers can also anthropomorphize brands.
A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.
Source ) Their system connects predictive analytics, consumer sentiment analysis, and dynamic segmentation in real-time. McKinsey’s 2024 Consumer Insights report reveals that 71% of brands still rely on annual studies, missing crucial market shifts. The result?
A compelling brand story can help build a strong and emotional connection with customers. While technology and amenities are important, the overall experience connects with customers the most. We can use our data about our customers to put something out that’s meaningful and will drive consumer action.”
We’ve proven—time and again—the direct connection between the meaningful differentiation of these experiences and the success of a brand’s CX objectives, such as willingness to return to, recommend, and, ultimately, promote a business. It’s about how we see ourselves, what we aspire to, our connection with the brand, and our identity.
Todays B2B buyers expect seamless, personalized experiences on par with their B2C consumer experiences. If you enjoyed this read, connect with me on LinkedIn ! The message is clear investing in CX transformation isnt just a nicety, its a catalyst for revenue growth, customer loyalty, and competitive advantage.
This is because platforms like Facebook and Instagram host a ton of content from influencers and regular consumers alike. These pages help you connect with diners in specific regions and address their concerns. Everyone’s a Critic: 49M Consumers Recently Posted Online Restaurant Reviews ( [link] ). References WOWAPPS.
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Understanding the latest market trends and consumer behavior isn’t just a “nice-to-have” – it’s a game-changer for ecommerce growth. The ability to stay ahead of consumer expectations, adapt to their needs, and act on behavioral insights can set your brand apart in a crowded space. of ecommerce sales now come from mobile devices?
Why it Matters: For Optimove, this day isnt just about reflectionits a rallying cry to embrace customer-led marketing and leverage the tools that help businesses stay connected with their customers in the most relevant and impactful ways. Consumers are no longer tolerant of one-size-fits-all campaigns.
Other Innovators (Google, Microsoft, AWS): Google Dialogflow, Microsoft Dynamics 365 AI, and AWS Connect AI are also transforming AI agent interactions with natural language processing, AI-powered contact centers, and real-time sentiment analysis to drive smarter self-service and enhanced agent productivity.
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