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Customer Experience Consulting: Why It’s the Key to Your Success

InMoment XI

What is Customer Experience Consulting? Customer experience consulting is a specialized service that helps businesses enhance the experiences they provide to their customers across every touchpoint—from the initial awareness stage to post-purchase support. Why should you invest in a customer experience consultant?

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Cleaning a Toilet vs. Calling Customer Support: 3 Factors Impacting the Customer Experience

InMoment XI

Shep Hyken, a well-known customer service consultant, recently shared that 42% of people would rather clean a toilet than call customer support. My colleagues at InMoment often hear me say “every call to the call center is a broken customer experience somewhere upstream.”

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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

The main ethos is this: what if we could split our customers into distinct groups—based on specific factors—so we can learn how to market our products to the right people? The 4 Types of Market Segmentation with Examples There are four common types of strategies that businesses use to segment their customer base.

Marketing 260
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4 “Global Gurus” Share Their Advice for Customer Experience Leaders

Customer Bliss

Bell needs no introduction in this industry; he’s authored numerous influential books and is a trusted speaker and consultant. In our conversation, Chip discusses the importance that truth and trust have in the relationship between an organization and its customers. Bell tells us why truth is vital to trust. My friend Chip R.

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Engaging Leadership In B2B OEM Processes That Impact The Effectiveness Of Aftermarket Customer Support

Middlesex Consulting

It would benefit an OEM leadership to be more engaged in the details of direct and indirect processes that impact the effectiveness of their relationship of their installed customer base and/or their distribution […].

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Karen Hertzberg: Improving Customer Retention Through Great Customer Service

Bill Quiseng

That’s why a high customer retention rate is an important goal for many businesses. Excellent customer service is one of the best ways to achieve this goal. Customer retention supports long-term growth because it creates a loyal customer base. Why Does Customer Service Impact Retention?

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How to Select the Best Customer Experience Management Software

InMoment XI

What Percentage of Your Total Customer Base Relies on You for Enterprise CX Programs? This holds true for customer experience , yet some major companies only dedicate a small percentage of their resources to CX expertise. Who Specifically Will Provide Implementation and Strategic Consulting Services?