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Many brands today claim to be consumer-first or consumer-led. However, their attempts often fall short of expectations, resulting in actions that lack the authenticity and depth consumers seek. Radical Consumer Centricity changes that.
The Secret Mind of Consumers: A Jungian Adventure into Buying Behavior & Customer Experience Introduction: Why Jung, Marketing, and Customer Experience Go Hand in Hand If theres one thing I love, its psychology. Its not just for horror moviesits a powerhouse in consumer behavior and customer experience. So buckle up! Use it wisely.
The consumer landscape is transforming profoundly, presenting CPG companies with challenges and immense opportunities. Each trend signals a shift in consumer priorities, urging brands to adopt innovative approaches to thrive. If you prefer to listen rather than read: Marketing Deep Dives by Denyse Top 2025 Consumer Trends For CPG 1.
Modern consumers are no longer satisfied with generic experiences. In a competitive landscape, where consumers are increasingly selective about the brands they support, hyper-personalisation has emerged as a crucial differentiator. This enables brands to provide deeply relevant and meaningful experiences that resonate with consumers.
Nearly half of consumers find hold times unacceptable, and a quarter will leave your brand because of it. Faster response times mean happier customers Are your customers on hold too long? Our latest report reveals how companies are affected by wait times and the impact on customer satisfaction.
In our recent virtual panel discussion, we explored how different financial firms are embracing the Consumer Duty Act and identified areas where most of their resources have been designated. How Prepared Do You Feel for Consumer Duty? What Have Been Your Biggest Challenges in Getting Ready for Consumer Duty?
The End of Business as Usual – Forecasting the Disruption of Traditional Business Models In The End of Business as Usual , Solis explores how “connected consumers” are reshaping conventional business models, stressing the importance of customer-centric strategies. What’s the Future of Business?
Technology is continuously evolving the way in which consumers interact with brands. And it’s imperative for businesses to keep up with these trends in order to consistently exceed customer expectations.
With the cost-of-living crisis continuing and the UK now in a recession, industries have to acclimatise to shifting market trends and consumer behaviour to maintain revenue and hit sales targets. Marketers must be smarter about how they target customers and understand what they want.
Our recent survey of over 2,000 US consumers found that retailers that can drive a seamless, omnichannel customer experience (CX) – across physical and digital channels – have huge benefits for brand relevance, profitability, and customer loyalty.
At the beginning of October, we released the 23rd Annual Drive-Thru Study — the premier benchmark report for operators across North America. This report measures the performance of leading quick-serve restaurant brands across key areas such as order accuracy, timeliness, and food quality.
Part 2 of the 2025 Optimove Consumer Marketing Fatigue Report dives into strategies to strengthen retention, reduce churn, and foster deeper connections. The post Optimove Insights: 2025 Consumer Marketing Fatigue Part 2 appeared first on Optimove. How can you ensure your brand stands out in this competitive landscape?
In the report: Why consumers unsubscribe and how to avoid it The power of personalization and relevance The role of AI in creating impactful marketing strategies Key data on the most effective marketing channels Discover actionable strategies to combat fatigue, boost engagement, and build lasting loyalty.
Personalization: The Key to Cutting Through the Noise In an age of marketing fatigue, Part 3 of the 2025 Optimove Insights Consumer Marketing Fatigue Report reveals how personalization and relevance can drive engagement and loyalty. The post Optimove Insights: 2025 Consumer Marketing Fatigue Part 3 appeared first on Optimove.
Business and consumer surveys carried out in the course of the research for this guide show that while improving the customer experience is high on the agenda for many organizations, most businesses are still a long way from where they want to be.
While time-consuming, the benefits of solving the problem publicly often outweigh the risks of ignoring it. Managing ongoing conversations, particularly for a large organization, can consume significant resources.
Customer Engagement Platform Customer engagement platforms, however, are external and focus on the interaction between customers and consumers. The Importance of Customer Engagement Platforms Today, 70% of consumers expect a response from a customer service team within the same day. Accessed 10/11/2024. Mckinsey & Company.
This ensures that consumers understand the potential bias in such reviews. Consumers depend on these reviews to provide an honest reflection of the product or service they are considering and when this trust is violated, it has ripple effects that can go far beyond a single purchase decision.
Rivalry and Collaboration: How the Titans Samsung & Apple Set the New CX Standard of Excellence Introduction In the dynamic and highly competitive world of consumer electronics, two giants consistently stand out: Samsung and Apple. However, Samsung’s influence extends far beyond consumer electronics.
This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Reports of the death of in-store shopping have been greatly exaggerated. Retail customers value price above everything, but the importance of other factors varies for different brands.
Manually responding to thousands of reviews is time-consuming and error-prone, which can lead to embarrassing brand reputation issues. Because prospective consumers and guests are reading these reviews. New technology enters the picture, consumer expectations change, and your processes have to keep up.
From automotive components to consumer goods packaging, AI tools are revolutionizing the creative process, reducing development cycles, enabling easy and less costly simulations, and allowing designers to explore novel concepts more efficiently. This enriched understanding helps designers create products that better meet consumer needs.
Voice of the Customer analysis is emerging as a key consumer trend for 2025 and is poised for continued growth in the years ahead. Get more details about the future of Voice of the Customer analysis and other key insights in our 2025 Consumer Trends Report. Positive word of mouth helps you attract prospects away from your competitors.
This is true for financial institutions in general, with almost 90% of consumers using online reviews to make banking decisions. In fact, 49% of consumers trust online reviews as much as personal recommendations. 88% of both millennial and Gen-Z consumers rely on online reviews when evaluating a financial product or institution.
You’ll learn: What consumers expect. This large-scale North American survey explores changes in expectations over the last year. How habits are solidifying. Where to focus to drive the greatest impact. Special features on grocery and convenience stores!
Consumers today prefer experiences that fit their personal rhythms rather than rigid, one-size-fits-all service models. Why Companies Are (Finally) Catching On The rise of silent services isnt just a passing trend; it’s a reflection of changing consumer preferences. Heres why businesses are embracing the quiet revolution: 1.
Unlike the often-transactional nature of Business-to-Consumer (B2C) interactions, B2B relationships involve longer decision cycles, diverse stakeholders, and operational intricacies. This makes the stakes—and the expectations—far higher.
Research from Edelman’s 2023 Trust Barometer shows that 88% of consumers expect businesses to lead with integrity, especially during uncertain times. Build Trust through Leadership Integrity and Transparency In a world where customers have endless choices, trust is invaluable. Source: Edelman.
By prioritizing genuine interactions and valuing customer feedback, businesses can empower consumers to make informed decisions, much like Neo embracing his role as “The One.” The landscape of consumer behavior is constantly changing, influenced by technological advancements and shifting cultural dynamics. Fear, doubt, and disbelief.”
What do consumers expect when it comes to CX? We surveyed more than 600 consumers from three major English-speaking markets the United States, the United Kingdom, and Australia, to gain an understanding of their perceptions of the community experience.
However, to combat this, you need to understand the end-to-end customer experience and be prepared for every path a consumer might take to become a customer or that a current customer might take when using your products or services. This often stems from poor internal communication, outdated technology, or inefficient processes.
Following a major recall, Toyota combined public transparency with a rapid replacement program to demonstrate accountability and rebuild consumer trust. Gather post-crisis feedback to strengthen preparedness. Example: Toyota. Measuring Empathy in Customer Experience: Action Over Rhetoric Where does your company stand?
Source ) Their system connects predictive analytics, consumer sentiment analysis, and dynamic segmentation in real-time. McKinsey’s 2024 Consumer Insights report reveals that 71% of brands still rely on annual studies, missing crucial market shifts. The result? A 30% reduction in marketing waste across their brand portfolio.
The true value of insights comes when they bridge the gap between raw data and real-world application, allowing businesses to anticipate consumer needs, optimize operations, and refine strategies. McKinsey reports that companies using customer insights for decision-making are 60% more likely to achieve above-market growth rates!
There's no denying that Artificial Intelligence is popping up everywhere in consumers' daily lives. But in the world of customer care, getting AI right - deploying it in a way that helps customers get things done quicker and easier, removing frustrations and roadblocks - is easier said than done.
And while this does have its place, it is a solution that has severe drawbacks when looking at how consumer behavior rapidly changes. If your strategy is based on getting in touch with consumers weeks or months after a purchase, then batch would still be a good friend.
The other reality is that consumers want to interact with a live person. According to CDP.com, 64% of consumers say access to live people would significantly improve customer experience. And chatbots are often effective at solving very simple queries, but not complex ones. Factor #2: Time to Completion.
Complete control enhances trust between brands and consumers and improves engagement and business metrics. Consumers seek relevant relationships with brands – and want control over how their data is used. So MarTech needs the massive data pools and content from AdTech while AdTech requires MarTech’s contextual targeting capabilities.
Furthermore, when researching a brand or product, most consumers prefer to do their own research rather than speak to a human. Knowing these consumer behaviors and how they relate to your business can significantly impact your overall business performance. Consumer Trends Report. ( [link] ). References HubSpot.
Learning objectives: Create genuine connections through channels consumers prefer. Discover three ways to improve business outcomes by deploying messaging and AI to meet these expectations. Leverage AI-powered conversational bots to boost efficiencies without compromising empathy. Hyper-personalize throughout the entire customer journey.
Coffee remains a hot commodity for consumers. In a recent consumer survey conducted by Intouch Insight, 71% of coffee drinkers reported they seek out their favorite coffee brand rather than purchase the most convenient cup. Drive Research reported that 74% of Americans drink coffee every day*.
This is because platforms like Facebook and Instagram host a ton of content from influencers and regular consumers alike. Everyone’s a Critic: 49M Consumers Recently Posted Online Restaurant Reviews ( [link] ). Restaurant Consumer Trends Report ( [link] ). References WOWAPPS. Accessed 10/21/2024. Accessed 10/21/2024.
While the intelligence derived from this feedback is critical for an organization to create optimal, personalized customer experiences that drive business value, there is another salient factor that drives consumer behavior: customer-brand identity. A Few Examples from Best-In-Class Brands. Remember the Tiffany example? Wrapping Things Up.
For example, the customer expectations for a B2B tech company will differ significantly from those for a consumer-facing retail brand. A universal approach doesn’t work because customer behaviour, expectations, business models, and local cultural nuances vary widely across sectors.
Today’s consumers are shopping online more now than ever, but find the service experience inadequate. The Northridge Group's State of Customer Service Experience report provides a clear message to businesses. 63% of customers tried digital apps and tools for the first time and 75% will continue to prefer digital apps post-pandemic.
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