Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

ShepHyken

NOVEMBER 17, 2017

This week we feature an article by Megan Wenzl about the importance of online reviews to your business and customer engagement. A woman goes online to search for a hotel to stay at during her upcoming trip to New York. She types in “hotels in New York” in the search box and results populate the page. – Shep Hyken.

Customer Engagement 81

Customer Engagement Engagement Hotels Advertising 81

SuiteCX

MAY 25, 2016

Coca Cola used virtual reality to enable their customers to go on a journey with them, bringing the brand and its products to life in an authentic and thrilling way. Consumers expect companies to use their data wisely to create intelligent communications based on their transactional behavior and demonstrated needs.

Case Study 100

Case Study Study Customer Engagement Engagement 100

OpinionLab

MARCH 8, 2016

Empowering your consumers is the key to improved customer experience. If you look at the truly successful companies, the ones that emerge are the ones that concentrate on enabling their customers to engage with them – so that they can partner with them to build their brand. So how do you find out what your customers want?

Consumers 96

Consumers Advertising Banking Survey 96

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

Beyond Philosophy

JUNE 1, 2015

Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? And, what is the impact of loyalty programs on enterprise profitability? These programs produce positive sales increases for hotels, for example, but negative sales impact on car rental, airlines and food retail.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

ReviewTrackers

JUNE 27, 2019

Entitled “Hotel Performance Impact of Socially Engaging with Consumers” and authored by Chris Anderson and Saram Han of the Cornell University School of Hotel Administration, the study analyzed review data on TripAdvisor and examined the effects of reviews and review responses on reputation and revenue.

Management 85

Management Hospitality Hotels Net Promoter Score 85

TechSee

OCTOBER 23, 2018

Thanks for calling our Hotel. I see you are a Loyalty member since 2007, and have stayed at our property in London every year around this time. If so, I see you have 345 Loyalty points available to use towards your stay. Personalization as a driver in customer service. Examples of AI-Driven Personalized Customer Service.

Tools 157

Tools Customer Service Chatbots How To 157

ReviewTrackers

NOVEMBER 10, 2017

According to research , 9 out of 10 consumers believe that reviews are more important than any type of information provided by a salesperson; if a company’s reviews are negative, 4 in 5 will reverse their purchase decisions and take their money elsewhere. But this doesn’t stop consumers from assessing businesses based on rating scores.

Consumers 100

Consumers Hotels Study Brands 100

Experience Investigators by 360Connext

APRIL 23, 2015

I was thrilled to have the opportunity to interview Amy Jackson, Senior Director of Brand Strategy and Consumer Marketing for TripIt from Concur while I was at the South By Southwest Interactive festival in Austin, Texas back in March. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience.

Social Media 110

Social Media Travel Rewards Programs Innovation 110

ReviewTrackers

JUNE 7, 2017

This type of experience was unique and part of a new type of consumer culture. Today, customers still want an experience that exceeds their expectations, but the experience itself has transformed to become more complicated and complex than ever before. Customers’ high expectations about their experiences are good for companies.

Customer Experience 79

Customer Experience Customer Journeys Marketing How To 79

Kitewheel

MARCH 4, 2019

Enormous budget airline brands and luxury hotel chains alike are seeing increased competition. Forbes reported that Airlines have never risen above the bottom 20% of industries in terms of customer satisfaction ratings, even as J.D. To accomplish this, they need to better manage their customer journeys.

Travel 40

Travel Hospitality Customer Journeys Examples 40

Retently

AUGUST 15, 2018

There are plenty of numerous examples of excellent customer service being provided by top companies. As for why great customer service has become so important, just consider the following: 82% of consumers are likely to leave your brand because of the service they get , not your pricing or products.

Examples 105

Examples Customer Service Social Media Exceptional Customer Service 105

ENGAGE.cx

OCTOBER 13, 2016

It starts with you jumping online to check out the availability with your favorite hotel company at your targeted destination. Before booking the room, you want to check a few details about the property, so you make a call to the company’s customer service department. Engagement Score Defines VIPs. Sound too good to be true?

Engagement 40

Engagement Guest Experience Hotels Hospitality 40

CSM Magazine

NOVEMBER 5, 2021

After all, when people speak of mobile, regular consumers come into mind first. Great mobile experiences improve customer loyalty. Mobile marketing isn’t just about advertising products and services—it can also be used to improve communications with your current customers. Mobile increases engagement and profits.

Marketing 52

Marketing Social Media B2B Telecommunications 52

NetBase

MAY 23, 2019

How does social listening impact customer care in one of the most experiential categories – i.e., Travel & Hospitality? The longer consumers must wait for an answer – particularly when things are going wrong, but not only then – the more likely they will find another brand to do business with in the future. Here are some ways!

Travel 56

Travel Customer Care Hotels Touchpoint 56

Currency Alliance

FEBRUARY 26, 2021

So, with competition across nearly every category, all companies now need a loyalty strategy. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Think Customers

JULY 20, 2020

Hotels: Hampton by Hilton (77.5) Hotels and multichannel banks also had several brands move into the ‘Good’ category some of which were: Courtyard by Marriott, Holiday Inn Express, Chase, and U.S. When consumer spending resumes, brands with experiences that engender customer loyalty will benefit the most.”.

Report 52

Report Banking Airlines Hotels 52

Michelli Experience

MAY 25, 2016

Accenture recently released a study of 24,489 customers in 33 countries and across 11 industries. consumers prefer dealing with human beings. As for robots replacing human beings, imagine a very human-like computer functioning as a front-desk clerk at a high-end hotel. According to that research: 83% of U.S.

Technology 113

Technology Travel Hotels Study 113

Avaya

MARCH 13, 2017

The statistics make it clear: consumers’ expectations for services are climbing year over year. Almost two-thirds have stopped doing business with a brand due to a poor service experience, and the majority consider customer service a vital part of brand loyalty. How can hotels competitively differentiate their front offices?

Hospitality 56

Hospitality Innovation Hotels Guest Experience 56

ProProfs Chat

DECEMBER 22, 2019

With the ever-changing scenario of business globalization, companies are thriving hard to retain their brand’s loyalty by creating cutting-edge product sales strategies. But, with the overwhelming consumer demands and customer expectations, you cannot afford to negate the importance of satisfactory customer services. .

Customer Service 101

Customer Service How To Social Media Customer Retention 101

Eptica

OCTOBER 30, 2015

Its survey found that consumers rated the public transport (including train operators), utility, insurance and broadband sectors, as worst for customer experience and service. Consumer expectations are always rising , and they will judge every sector against the best. These findings provide an important lesson.

Customer Experience 48

Customer Experience Transportation Insurance Hotels 48

Experience Investigators by 360Connext

FEBRUARY 12, 2015

I plug in my flight, hotel and other trip information, and TripIt helps me by sending me reminders and alerting me to issues. There are real and unique challenges with tracking the customer journey for SaaS organizations. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience.

Customer Journeys 110

Customer Journeys Software Consulting Hotels 110

Avaya

OCTOBER 10, 2016

Now it’s all about the multi-touch customer experience and mobile everything. The speed at which communications in general—and customer engagement specifically—are advancing is nothing short of astonishing. And, it’s not just smarter consumers. Loyalty is dead.

Customer Experience 40

Customer Experience Contact Center Analytics Loyalty 40

Currency Alliance

MAY 20, 2024

Consumers used to show loyalty to their main bank more or less by default. Now, forward-thinking banks are urgently considering how to keep their payment cards top-of-wallet and expand the stickiness of their relationships with customers over the next decade.

Banking 52

Banking Loyalty Loyalty Programs Ecommerce 52

Chattermill

MAY 12, 2019

Here are the 20 must read books we ended up with: Our Favourite Books on Customer Experience. The Effortless Experience: Conquering the New Battleground for Customer Loyalty by Matthew Dixon, Nick Toman, and Rick DeLisi. We thought we’d take a look back and put together a list of the best of the best.

Customer Experience Professionals 56

Customer Experience Professionals Customer Experience Hotels Net Promoter Score 56

TechSee

SEPTEMBER 26, 2018

In customer engagement, it will help the visual chatbot see the problem, as a virtual assistant. At the early stage, the chatbot receives text-based inputs from the customer, interprets the input and retrieves a relevant visual from a knowledge base or a search engine. The implications of this for business owners is immense.

Chatbots 107

Chatbots e-support Fashion Hotels 107

InMoment XI

APRIL 3, 2024

And for as long as there have been customers, businesses have had to prioritize creating a positive customer experience. The customer experience—how buyers feel about their collective interactions with a brand—defines and motivates customer action. It sets the tone for the entire company/consumer relationship.

Customer Expectations 260

Customer Expectations Meeting Customer Experience Touchpoint 260

Steve DiGioia

DECEMBER 5, 2016

I like the idea of a Customer Room proposed by Jeanne Bliss. I also think that companies should require leaders to spend time answering calls and dealing personally with customer issues. Metrics that focus on customer satisfaction/loyalty, and have a real impact on compensation or advancement, are also essential.

Industry 100

Industry Culture Metrics Customer Centricity 100

delighted

JANUARY 28, 2020

They typically involve long and complex surveys sent to nearly all of their customers, past or current, in one large blast. Administering feedback programs in this manner is time consuming and complex. onboarding, purchase, support), while monitoring overall loyalty with quarterly or biannual relationship feedback.

NPS 43

NPS Survey Ecommerce Hotels 43

Beyond Philosophy

MARCH 5, 2015

There is packing, getting to the airport, taking care of all the details at work and home while you are gone, parking, confirming your hotel, and so on…I’m exhausted just typing the list. JetBlue recognizes that checking in is just one more task to add to a long list for their Customers.

Airlines 60

Airlines Examples Net Promoter Score CEM 60

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 4, 2022

This fee is commonly how financial services brands have funded their loyalty rewards for at least the past decade. Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Rationalizing loyalty ROI vs other marketing channels.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

DECEMBER 20, 2022

Until a few years ago, brands would have reacted to an uncertain economy by cutting services that deliver customer value. Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. embedding loyalty mechanics across the business.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52