How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes
ECXO
MARCH 6, 2025
CX transformation often requires breaking entrenched habits and coordinating across silos, which wont happen without active support from the C-suite. Governance mechanisms should be put in place early, led by leadership. Equally important is visible sponsorship. The first step is to define specific objectives for the transformation.
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