Beyond Philosophy

JUNE 11, 2015

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. They should want this because study after study shows the financial rewards of having loyal customers. Customer loyalty programs are especially popular among retailers.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Retail 60

InMoment XI

OCTOBER 3, 2024

While these strategies can vary based on your business model or resources available to your customer experience program, these proven strategies can help any organization reduce customer churn and improve customer retention. 79% of consumers say that loyalty programs caused them to purchase from an organization more frequently.

Customer Retention 195

Customer Retention Strategy Guest Experience Loyalty Programs 195

InMoment XI

SEPTEMBER 12, 2023

Market Position and Brand Analysis: How do consumers perceive your competitors? Operational and Financial Analysis: Look into operational efficiencies, production costs, and pricing structures of competitors. This financial foresight is vital for strategic planning. Is it consistent with their target demographics?

Analysis 195

Analysis Marketing Competitive Advantage Analytics 195

Oracle

MARCH 18, 2021

Among the hardest hit of all pandemic-affected economies, the travel industry continues to endure unimaginable financial losses. And for the most avid travelers engaged in airline, credit card, and hotel loyalty programs, 2020 provided extremely limited opportunities to maintain status, earn points, or redeem travel rewards.

Loyalty Programs 62

Loyalty Programs Travel Loyalty Brands 62

Kitewheel

JULY 27, 2020

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. This brand loyalty is reinforced by an ongoing positive relationship between a customer and a business and damaged by poor experiences.

Loyalty Programs 52

Loyalty Programs Loyalty Rewards Programs Gamification 52

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. For instance, airline miles can widely be exchanged out of hotel programs.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

BlueOcean

JULY 9, 2024

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. The way we interact with people and brands has changed—and consumer spending priorities have evolved just as fast. Big brands—ones with significant human and financial resources—remain ahead of the game.

Loyalty 177

Loyalty Brands Ecommerce Average Handle Time 177

Currency Alliance

NOVEMBER 7, 2017

Every industry now has to be conscious of the heightened, personalized demands of the modern consumer, including the loyalty industry. We have the opportunity to shape the future of loyalty programs so they fit seamlessly with other liquid, flexible markets in which people interact every day. Making data actionable.

Loyalty Programs 45

Loyalty Programs Loyalty Consumers Technology 45

Win the Customer

SEPTEMBER 21, 2020

Start a Customer Loyalty Program. Loyalty programs, also known as customer retention program, are a successful way of increasing purchase frequency because they motivate customers to purchase more frequently to earn valuable rewards. Almost 33% of all social media visits to Shopify stores come from Facebook.

Sales 111

Sales Customer Engagement e-support Engagement 111

Currency Alliance

JUNE 1, 2020

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. Consumers are becoming a lot more deliberate in their pursuit of pleasure – but also a lot more deliberate in other spending categories. One year ago, there might have been 2 people in 50.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

ProProfs Chat

FEBRUARY 13, 2020

Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Let’s take a look at customer loyalty statistics and observe the various ways that help a business improve and boost customer loyalty. Benefits of Improving Customer Loyalty.

Loyalty 109

Loyalty Loyalty Programs Social Media Retail 109

InMoment XI

SEPTEMBER 1, 2022

Support Teams Consistency: Identify fundamental customer needs and create customized value and benefits Formal Relationship Surveys: Create goal-oriented relationship surveys; look for churn warning signs specific to your business Leverage Loyalty Programs: Leverage your best customers to be your most outspoken advocates.

Customer Retention 195

Customer Retention How To Customer Journeys Telecommunications 195

Lumoa

JUNE 26, 2023

Leverage personalized marketing Personalized marketing is generating big numbers, with 76% of consumers preferring brands that personalize. Each stage can be separately rated by consumers, giving a more holistic view of customer satisfaction. But some purchase processes are complicated, decreasing customer satisfaction and loyalty.

Omni-Channel 195

Omni-Channel Customer Experience Net Promoter Score Effort Score 195

BirdEye

DECEMBER 30, 2024

According to Deloitte studies, 86% of AI adopters in the financial services industry agree that AI will play a transformative role within the next two years. Notably, AI adoption has already yielded significant benefits, including a 40% increase in loyalty program adoption and a 50% improvement in collections and recovery.

Multi-Channel 52

Multi-Channel Social Media Analysis Financial 52

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

ShepHyken

DECEMBER 9, 2022

45% of consumers say they’d be less likely to purchase or not purchase at all if the experience a brand provides is different from their perceived ideals. . This seems obvious but let’s look at a financial services use case: . Brand expectations are the standards that your customers expect you to meet. The takeaway?

Customer Journeys 125

Customer Journeys Brands Sales Contact Center 125

Ecrion

JULY 23, 2020

Establish a Loyalty Program | 7. In general, the average consumer is far more likely to interact with a message that is specifically tailored to them. Establish a Loyalty Program. As you may expect, a customer loyalty program is a perfect way to go about this. Offer Discounts | 2. Stay in Touch | 8.

Customer Retention 102

Customer Retention Strategy Loyalty Programs Infographics 102

Oracle

FEBRUARY 14, 2020

Loyalty, or more aptly referred to as love for the purposes of this article, is a byproduct of exceptional consumer experiences. Yet, earning loyalty – love – is particularly challenging for brands in the face of increased competition and consumer apathy. Consumers are more connected to purpose-driven brands.

Loyalty 79

Loyalty Brands Customer Journeys Loyalty Programs 79

Think Customers

MARCH 18, 2015

The retail landscape is crowded with loyalty programs giving consumers a plethora of points, discounts, and rewards-based memberships to choose from.

Loyalty Programs 40

Loyalty Programs Loyalty Travel Brands 40

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. Furthermore, new operators of mobility and financial services solutions are keen to enter the fray.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

CSM Magazine

MARCH 14, 2022

However, it might be challenging to accomplish this since they provide many customization options regarding their products that consumers have enjoyed in the past years. Starbucks has increased efficiency without sacrificing product quality with its loyalty program. Wayfair: Uses AI for data personalization.

Customer Centricity 98

Customer Centricity Examples Company Loyalty Programs 98

Alida

MARCH 27, 2018

Michael also revealed that MO’s new loyalty program, Fans of MO , was co-created with the viewpoints of the company’s most loyal customers. The final part of the event featured a digital innovation and CX transformation panel: Amran Khamis, head of digital experience, Asia, Sun Life Financial. From big data to insight.

Brands 124

Brands Hotels Rewards Programs Insurance 124

InMoment XI

OCTOBER 4, 2024

A hotel chain implements a loyalty program to reward repeat customers with points that can be redeemed for discounts or other special offers. The program is likely to boost satisfaction and give existing customers an incentive to book rooms in the future.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Thematic

OCTOBER 30, 2024

Efficient and accurate market research Traditional market research methods can be time-consuming and costly. Direct customer feedback can provide actionable insights that help retailers enhance loyalty programs. Provide better customer support Financial services can use VoC to improve their customer support.

Voice of Customer 62

Voice of Customer Examples Industry Handbook 62

Beyond Philosophy

JUNE 11, 2015

…just how jaded and seeking for social interaction have customers become, in their relationships with vendors and their loyalty and engagement programs, that experiences need to always be fun and inclusive? Overcome short attention spans by enabling consumers to quickly move from stage to stage in games.

Gamification 60

Gamification Loyalty Programs Loyalty Consumers 60

Experience Investigators by 360Connext

MAY 4, 2015

The conference attracted some of the biggest names in customer centricity from all over the retail, hospitality, and financial service industries. You have loyalty programs, a no-questions-asked refund policy, customer satisfaction surveys, and perhaps even greeters. Customers in your store are given your utmost attention.

Customer Experience 110

Customer Experience Customer Journeys Conference Retail 110

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

NetBase

MAY 26, 2020

Consumers are doing a whole lot more than just buying their groceries and essential items online. As consumers’ buying patterns have shifted heavily online, ecommerce has become a crucial part of life. Consumers’ eCommerce Feelings. Loyalty programs/schemes are also being tested for use. eCommerce Explosion.

Ecommerce 97

Ecommerce Social Media Retail e-support 97

ShepHyken

DECEMBER 26, 2022

However, focusing solely on prospective customers can lead to excessive cash burn, which can rapidly jeopardize a company’s financial situation. Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey. My Comment: If you think that customer loyalty programs are about discounts and points, think again.

Loyalty Programs 66

Loyalty Programs Customer Service Self Service Retail 66

SurveySensum

NOVEMBER 1, 2024

By fostering loyalty, you can ensure a consistent revenue stream that strengthens the company’s long-term financial health. In fact, a 7% increase in brand loyalty yields a 5% higher CLV. You can measure conative loyalty by looking at metrics like customer retention rate and loyalty program participation.

Loyalty 52

Loyalty Customer relationships Brands Sales 52

Beyond Philosophy

APRIL 3, 2016

As quoted by Vijay in a CMO.com interview: “Particularly in financial services, brands must be grounded in tangible differences. Customer satisfaction is benign and passive; and, it is rarely sufficient to generate, or sustain, loyalty behavior. It’s understandable why TD Bank’s marketing takes this approach to value.

Customer Satisfaction 92

Customer Satisfaction Customer Experience B2C Banking 92

PK

MAY 12, 2020

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital experiences evolve along with it. members of its loyalty program, marking a 16 percent year-over-year increase. million active U.S.

Loyalty 52

Loyalty Loyalty Programs Apparel Guidelines 52

BirdEye

JULY 14, 2023

Here’s an example of a review left in exchange for a sweepstakes entry: Considering 95% of consumers read online reviews before committing to a purchase, spending a chunk of the marketing budget on incentivized reviews makes financial sense for most companies. Case in point, some consumers dislike the idea on principle.

Guidelines 95

Guidelines Social Media Policies Exceptional Customer Service 95

West Monroe

MAY 31, 2019

We’ve seen interest from our financial services clients in these types of use cases, where progressive firms are making investments in automation technologies like Machine Learning and RPA. I’ll highlight several use cases in the financial services industry that can improve the customer experience, drive productivity, or reduce costs.

Banking 40

Banking Financial Self Service Contact Center 40

Optimove

SEPTEMBER 30, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: From Netflix, sports betting, and online casinos, consumers have countless ways to connect to entertainment at their fingertips. 6 – Create Strong, Emotional Connections Many consumers are drawn to socially responsible brands.

Entertainment 52

Entertainment Strategy Loyalty Programs Social Media 52

ChurnZero

APRIL 14, 2020

Your customer’s satisfaction influences your company’s financial success so tracking it is a no-brainer. According to a joint study by G2 and Heinz Marketing, 72% of consumers say that negative reviews help provide depth and insight to a product. Feedback is a great source of information for other consumers.

Feedback 81

Feedback Net Promoter Score Loyalty Programs NPS 81

SmartMessage Blog

JULY 20, 2023

Keeping customers loyal is critical for financial success and a reliable brand image. What Is Customer Loyalty and Why Is It Important? Customer loyalty means a consistent and positive emotional bond between a consumer and a particular brand, company, or product. What Are The Main Types Of Customer Loyalty?

Loyalty 52

Loyalty Management Loyalty Programs Competitive Advantage 52