Experience Investigators by 360Connext

NOVEMBER 2, 2021

You’ll notice I didn’t call this a consumer persona or a buyer persona. In business-to-consumer (B2C) organizations, customer personas are typically about the main shopper or buyer of the product. Their decision-making process , like what media or content they consume, as well as what influences them.

Customer Journeys 375

Customer Journeys Culture B2B B2C 375

Lumoa

FEBRUARY 2, 2023

According to research, 95% of consumers believe customer experience is the key to brand loyalty. Research shows that 65% of consumers would become long-term customers of a brand if they have positive experiences throughout their journey. Implement a Loyalty Program Loyalty programs are all the rage right now.

Retail 221

Retail Net Promoter Score Strategy Customer Experience 221

Lumoa

MAY 19, 2022

Online shopping has become the norm across a wide range of industries and this practice is still on the rise. What’s Inside Our State of the Shopping Apps Report The digital revolution has brought a myriad of changes to the retail industry, including the birth of online shopping. Download the full shopping apps report to find out why.

Report 195

Report Ecommerce Retail Customer Satisfaction 195

Lumoa

FEBRUARY 9, 2023

It encompasses activities such as customer retention, customer loyalty programs, customer feedback surveys, customer reviews and ratings, customer panel discussion groups, customer support services, and more. It is trusted by 92% of consumers. Compare your score to industry standards (by region, country, industry).

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

ShepHyken

JULY 5, 2021

Even if you’re not in the hotel industry, you’ll find the results interesting. How to design and run a customer loyalty program for small businesses by Raúl Galera. MultiBriefs) customer loyalty programs are all about retaining buyers through special discounts that offer rewards for repeat purchases.

Customer Service 157

Customer Service Loyalty Programs Hotels Infographics 157

InMoment XI

FEBRUARY 7, 2024

The hotel industry took a major hit during the pandemic, but the aftermath was even more curious. The coming year is no exception, as consumers across the globe plan to make travel a priority, despite ongoing economic uncertainty. Instead, 71% of consumers expect personalization from the businesses they choose.

Hotels 195

Hotels Guest Experience Travel Social Media 195

InMoment XI

OCTOBER 29, 2024

Positive customer experiences give rise to six distinct types of loyalty. Happy customers Price-loyal Convenience-loyal Loyal-to-freebies Loyal-to-loyalty program Truly loyal Happy customers have never had reason to complain. If you’re easy to find, contact, and buy from, they’ll become long-term consumers.

Loyalty 195

Loyalty Customer Experience Net Promoter Score Social Media 195

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. But 68% of consumers will not go back to a provider once they’ve left, and 80% of them believe the company could have done more to retain their business in the first place.

Customer Retention 152

Customer Retention Loyalty Strategy Loyalty Programs 152

Retently

JANUARY 25, 2023

It’s still challenging to prove the value of that investment as opposed to customer acquisition; however, the game is clearly changing, prompting ecommerce brands to cherish their most valuable asset – customer loyalty. User privacy and app tracking have been top-of-mind topics for the ecommerce advertising industry for the past years.

Ecommerce 31

Ecommerce Loyalty Programs Advertising Loyalty 31

Oracle

MARCH 18, 2021

Among the hardest hit of all pandemic-affected economies, the travel industry continues to endure unimaginable financial losses. And for the most avid travelers engaged in airline, credit card, and hotel loyalty programs, 2020 provided extremely limited opportunities to maintain status, earn points, or redeem travel rewards.

Loyalty Programs 62

Loyalty Programs Travel Loyalty Brands 62

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. For instance, airline miles can widely be exchanged out of hotel programs.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

ShepHyken

DECEMBER 28, 2020

In contrast to a loyalty program, gifting is a cost effective way to achieve tangible and significant results. Mastercard: Consumer Experience Is Loyalty’s New Currency by PYMNTS. PYMNTS) “I’m a consumer. My Comment: Here is a fascinating article about loyalty and the customer experience.

Customer Service 115

Customer Service Loyalty Programs B2B Competitive Advantage 115

GetFeedback

JANUARY 28, 2020

The average customer retention rate is below 20% for most industries but for media or finance sectors, the retention rate is over 25%. Given that video consumption is half as much time to consume than written text, 82% of people would prefer to watch a live video than to read a blog post. What’s a good customer retention rate?

Social Media 322

Social Media Customer Retention Strategy Video 322

PK

JANUARY 25, 2019

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty marketers should leverage when designing and implementing loyalty programs.

Loyalty Programs 53

Loyalty Programs Loyalty Gamification Consumers 53

Alida

APRIL 19, 2017

But in order to reinvigorate sales, the retail industry needs to reimagine the customer experience —and it needs to do so quickly. Others, like Lids Sports Group and Sally Beauty , are re-examining their loyalty programs to lure back customers to their shops. It’s not all bad news for retailers.

Retail 173

Retail Company Sports Fashion 173

Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

InMoment XI

SEPTEMBER 1, 2022

The market may be vast, but there is a finite number of potential customers, so making a good lasting impression is key to keeping the customers you have already won, regardless of the industry you’re in. But a “good” retention rate is highly varied by the industry you’re in. What Is Customer Retention?

Customer Retention 195

Customer Retention How To Customer Journeys Telecommunications 195

Currency Alliance

NOVEMBER 7, 2017

Every industry now has to be conscious of the heightened, personalized demands of the modern consumer, including the loyalty industry. We have the opportunity to shape the future of loyalty programs so they fit seamlessly with other liquid, flexible markets in which people interact every day.

Loyalty Programs 45

Loyalty Programs Loyalty Consumers Technology 45

InMoment XI

OCTOBER 8, 2024

Improving customer experience will also result in increased brand equity , which is a key determining factor in what organizations consumers choose to give their business to. Stronger Competitive Advantage In competitive industries, customer experience is often a key differentiating factor.

Customer Experience 195

Customer Experience Self Service How To Net Promoter Score 195

ProProfs Chat

FEBRUARY 13, 2020

Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Let’s take a look at customer loyalty statistics and observe the various ways that help a business improve and boost customer loyalty. Benefits of Improving Customer Loyalty.

Loyalty 109

Loyalty Loyalty Programs Social Media Retail 109

InMoment XI

JANUARY 17, 2024

With travel consumers exposed to seemingly limitless hospitality solutions, providing an exceptional guest experience helps differentiate your brand from competitors. Today’s consumers expect seamless and convenient interactions across multiple channels. Guest experience differentiates your brand.

Guest Experience 195

Guest Experience Trends Hospitality Customer Journeys 195

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Why should investing in loyalty be different? Multi-serviced.

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

Oracle

JUNE 10, 2019

If a one-size-fits-all formula of a successful marketing strategy existed, then a loyalty program would be one of the most important variables in it. Customers want to feel special, and loyalty programs give them the sought-after sense of exclusive treatment and engagement. Common types of loyalty programs.

Loyalty Programs 49

Loyalty Programs Loyalty Entertainment Touchpoint 49

Kayako

AUGUST 21, 2018

56% of consumers say they’re more loyal to business who “get them.”. Consumers want to do business with brands that understand them. Consumers, especially modern ones, are fickle. That’s why boosting customer retention is all about differentiating your products and your brand from other businesses in the industry.

Customer Retention 123

Customer Retention Loyalty Strategy Loyalty Programs 123

ShepHyken

JANUARY 20, 2020

How to Run a Customer Loyalty Program by ThriveHive. ThriveHive) This article will give you a run-down on the basics of customer loyalty marketing and programs, how they work, and how you can use them to retain more customers with your business. Loyalty Trends in 2020: How Will This Year Be Different?

Customer Service 98

Customer Service Loyalty Programs Effort Score Self Service 98

ShepHyken

FEBRUARY 1, 2021

Improve Your Customer Outcomes With 5 Customer Service Best Practices from Leading Consumer Shipping Brand FedEx by Veronica Krieg. Deep Dive: How Rewards Programs Can Fuel Customer Spending by PYMNTS. The Seattle-based coffee giant’s loyalty program has 19 million active members that account for 48 percent of its annual revenue.

Customer Service 149

Customer Service Rewards Programs B2B Loyalty Programs 149

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

ShepHyken

DECEMBER 7, 2020

Six Steps for Improving Customer Engagement and Loyalty by Genelle Kunst. Chain Store Age) Establishing a loyalty program is a fundamental first step to improving customer loyalty. My Comment: Want to build repeat business and customer loyalty? That’s paramount for any business in any industry.

Customer Service 118

Customer Service Self Service eBook Loyalty Programs 118

Retently

NOVEMBER 27, 2024

With the industry growing at lightning speed, brands face a golden opportunity to scale like never before – but it’s not as simple as setting up a website and waiting for sales to roll in. Whether you’re just starting out or looking to level up, these insights will give you the tools to succeed in a fast-paced industry. Let’s dive in!

Ecommerce 151

Ecommerce Sales Strategy Tips 151

Currency Alliance

JUNE 1, 2020

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. Consumers are becoming a lot more deliberate in their pursuit of pleasure – but also a lot more deliberate in other spending categories. One year ago, there might have been 2 people in 50.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

ECXO

DECEMBER 25, 2024

Modern consumers have grown accustomed to seamless, tailored, and instant interactions, whether theyre ordering coffee, streaming their favorite show, or scheduling a service. Reward Loyalty What to Do: Create loyalty programs that incentivize repeat purchases.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

BlueOcean

JULY 9, 2024

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. The way we interact with people and brands has changed—and consumer spending priorities have evolved just as fast. Following the 2021-2023 supply chain crisis, today’s consumers are no strangers to empty shelves.

Loyalty 177

Loyalty Brands Ecommerce Average Handle Time 177

Oracle

MARCH 18, 2019

Consumer loyalty is more difficult than ever for retailers to attain. Yet, it is as important as ever for a company’s sustainability to crack the consumer loyalty code. Successful programs pave the way to increased sales and can drive market share. Here are 3 ways to improve loyalty in 2019.

Loyalty 60

Loyalty Consumers Loyalty Programs Retail 60

ShepHyken

APRIL 14, 2024

Many of the articles in these weekly roundups are tied to specific industries. Those forces from the days of the pandemic look to continue well into 2024 as stubborn inflation and higher interest rates continue to burden brands and retailers, which are faced with the unenviable task of balancing increasing costs with what consumers can bear.

Net Promoter Score 80

Net Promoter Score Loyalty Programs Customer Service Ecommerce 80

Oracle

APRIL 8, 2021

Loyalty programs are more popular than ever. As brands in every industry face more competition, customer loyalty is becoming harder to earn. This is the domain of loyalty programs, from the traditional points-based reward systems to fully-fledged membership experiences. ” LEGO is loyalty-obsessed.

Loyalty Programs 52

Loyalty Programs Loyalty Customer relationships Customer Experience 52

BlueOcean

JANUARY 31, 2023

In an outsourced environment, your potential partner may be supporting programs as diverse as enterprise tech support and customer service for consumer packaged goods; emergency roadside assistance and insurance claims in-take; loyalty program membership account management and telecom consumer tech troubleshooting.

Contact Center 156

Contact Center Employee Engagement Insurance Call Center 156

Oracle

FEBRUARY 13, 2019

From the continued growth of ecommerce to the rise of experiential retail , 2018 saw a number of changes within the retail industry. And as retail trends continue to evolve in 2019, so do customer loyalty trends and programs. Customer loyalty trend #1: Loyalty programs will reward for customer advocacy.

Trends 95

Trends Loyalty Loyalty Programs Retail 95