Brandwatch CX

MARCH 27, 2025

Relationship marketing is a long-term strategy, and that might put some brands off. What is relationship marketing? Relationship marketing is a strategy that focuses on the long term. Relationship marketing is a strategy that focuses on the long term. It goes hand in hand with relationship marketing.

Customer relationships 93

Customer relationships Marketing How To Social Media 93

C3Centricity

APRIL 23, 2024

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5%

ROI 296

ROI Marketing Social Media How To 296

AWS Machine Learning

NOVEMBER 12, 2024

In this blog post, we demonstrate prompt engineering techniques to generate accurate and relevant analysis of tabular data using industry-specific language. A user can ask a business- or industry-related question for ETFs. Global coverage**: The list includes ETFs/ETNs tracking bond markets in Europe (e.g.,

Financial 111

Financial Industry Analysis Data 111

C3Centricity

APRIL 9, 2024

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 296

B2C B2B Strategy Marketing 296

eglobalis

NOVEMBER 26, 2024

Unlike the often-transactional nature of Business-to-Consumer (B2C) interactions, B2B relationships involve longer decision cycles, diverse stakeholders, and operational intricacies. While the concept may seem universally applicable, its implementation varies significantly depending on the region, company maturity, and industry focus.

B2B 500

B2B B2C Culture Net Promoter Score 500

InMoment XI

DECEMBER 5, 2024

This is true for financial institutions in general, with almost 90% of consumers using online reviews to make banking decisions. In fact, 49% of consumers trust online reviews as much as personal recommendations. This negative sentiment can impact your market share as members flock to competitors.

Management 195

Management Social Media Financial Banking 195

ECXO

JUNE 19, 2024

From automotive components to consumer goods packaging, AI tools are revolutionizing the creative process, reducing development cycles, enabling easy and less costly simulations, and allowing designers to explore novel concepts more efficiently. This enriched understanding helps designers create products that better meet consumer needs.

Customer Experience 386

Customer Experience Automotive Fashion Innovation 386

InMoment XI

OCTOBER 25, 2024

When you think about the competitive nature of the restaurant industry, it’s clear that online reputation management is crucial for survival. In a crowded market, a well-managed reputation helps differentiate your restaurant from competitors. Leaders in the restaurant industry have a response rate of 94%, while the average is 61%.

Feedback 195

Feedback Management Social Media ROI 195

Optimove

OCTOBER 14, 2024

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: This post highlights the growing challenge of marketing fatigue, particularly during the holiday season when customer engagement is critical. The more targeted the message is, the more likely a customer will respond positively. #2

Consumers 59

Consumers Marketing eBook Omni-Channel 59

InMoment XI

JANUARY 22, 2025

Manually responding to thousands of reviews is time-consuming and error-prone, which can lead to embarrassing brand reputation issues. Some multi-location brands need an approach that supports location-specific concerns, unique customer experiences, and local market dynamics. In the realm of reviews, this is certainly true!

Management 195

Management Multi-Channel Effort Score Social Media 195

InMoment XI

OCTOBER 24, 2024

Customer Engagement Platform Customer engagement platforms, however, are external and focus on the interaction between customers and consumers. The Importance of Customer Engagement Platforms Today, 70% of consumers expect a response from a customer service team within the same day.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

InMoment XI

NOVEMBER 28, 2023

In the digital age, platforms such as Yelp, Google, Facebook, and Tripadvisor wield unprecedented influence over consumers’ purchase decisions. Recognizing this, top brands and businesses are integrating review management into their marketing strategies. How do you join and positively shape the conversation?

Management 259

Management Marketing Social Media Guidelines 259

InMoment XI

NOVEMBER 14, 2024

With 64% of Internet users discovering brands via social media, getting your marketing on point is essential. Some of this activity could be relevant to your brand and industry. Tracking these conversations with a social listening tool helps improve marketing efforts. This helps you tailor marketing strategies effectively.

Tools 195

Tools Social Media Customer Experience Analysis 195

eglobalis

MARCH 13, 2025

Moreover, CX is emerging as a critical differentiator in B2B markets: when products and services are similar, the company that delivers a better experience stands out and shifts the conversation from price to value. Todays B2B buyers expect seamless, personalized experiences on par with their B2C consumer experiences.

Leadership 238

Leadership B2B B2C Effort Score 238

ShepHyken

JANUARY 14, 2025

Why is meeting or exceeding customer expectations important in the hospitality industry? For example, in the hospitality industry, sustainability is a significant factor in customer experience and decision-making. Plus, Ronn shares how he got into hospitality and his advice to anyone who wants to get into the industry.

Customer Experience 136

Customer Experience Hospitality How To Brands 136

Comm100

OCTOBER 10, 2022

In this blog, we’ll look at some of the best chatbot examples across industries, revealing how organizations are using automation and the benefits each brings. We’ve seen in the first of our chatbot examples that chatbots can fully automate a large portion of common but time-consuming queries. Reducing repetitive work.

Chatbots 261

Chatbots Self Service Examples Industry 261

InMoment XI

MARCH 16, 2022

These new CX trends were based on indirect and inferred data, as well as surveys across several industries. Let’s scale up and dive into these CX Trends: CX Trend #1: Consumer Comfort Level with COVID Safety Precautions. But in Canada and the United States , only 51-61% of consumers were comfortable.

Trends 370

Trends Social Media Comparison Loyalty 370

InMoment XI

SEPTEMBER 27, 2023

Derek Eccleston, Director, XI Insights and Consultancy at InMoment Paul Smith, Global Marketing Director at NPSx by Bain & Company In the ever-evolving landscape of the UK insurance sector, understanding the pulse of customer perception and loyalty is paramount. In this blog, we will delve specifically into the UK insurance industry.

Insurance 195

Insurance NPS Net Promoter Score Loyalty 195

InMoment XI

OCTOBER 17, 2024

While open-text questions provide rich data, analyzing them can be time-consuming. Finding the best way to present a questionnaire that’s both user-friendly and efficient can also be time-consuming. That’s why InMoment offers pre-built surveys tailored to your industry, helping you save time and collect customer feedback immediately.

Feedback 195

Feedback Effort Score Survey Customers 195

InMoment XI

JANUARY 18, 2022

In the past few years, businesses have had to pivot countless times in order to adapt the experiences they provide customers, employees, and the greater market. The ‘new’ world of experience: Understanding how brands across industries need to adapt the digital and in-store experience. This is where InMoment’s newest report comes in.

Trends 370

Trends Measurement Customer Experience Entertainment 370

ECXO

DECEMBER 4, 2024

However, establishing an effective customer success function varies significantly between industries due to differences in operational models, customer expectations, and interaction dynamics. The specific KPIs used may vary depending on the company’s goals, industry, and customer segment. Nature of Product/Service 1.

Customer Success 156

Customer Success Strategy e-support Customer Satisfaction 156

eglobalis

MARCH 4, 2025

Businesses across industries are investing in AI-powered agents to improve efficiency and customer experience. Industry-Specific Virtual Assistants (Banking, Healthcare, Retail) AI agents are becoming increasingly specialized to meet industry-specific needs. However, AI alone cannot fully replace human expertise.

Self Service 199

Self Service Strategy Contact Center Virtual Agent 199

InMoment XI

NOVEMBER 26, 2024

However, to combat this, you need to understand the end-to-end customer experience and be prepared for every path a consumer might take to become a customer or that a current customer might take when using your products or services. This often stems from poor internal communication, outdated technology, or inefficient processes.

Customer Journeys 195

Customer Journeys Customer Experience Strategy Touchpoint 195

ECXO

MARCH 6, 2025

For instance, some companies form a CX governance board comprising senior leaders from sales, marketing, operations, services and finance, chaired by the CX executive sponsor. Aligning with brand ensures the new experiences reinforce what the company stands for in the market. Finally, the strategy must remain flexible.

B2B 339

B2B Customer Journeys How To Effort Score 339

eglobalis

JULY 31, 2024

Ahead of the Curve: MarTech-Driven Customer Experience Evolution Introduction In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. This data aggregation enables businesses to deliver highly targeted and relevant marketing messages.

Customer Experience 434

Customer Experience Social Media Analytics Chatbots 434

InMoment XI

OCTOBER 30, 2024

As a result, CX is now a major differentiator in the hyper-competitive insurance industry. Commercial insurance customer experience : Commercial clients need customized solutions for their specific industry risks. In an industry where products are often similar across providers, customer experience can be a key differentiator.

Insurance 195

Insurance Customer Satisfaction Customer Experience Strategy 195

Retently

NOVEMBER 27, 2024

Analyzing Market Trends and Customer Behavior 2. Leveraging Social Media and Influencer Marketing 8. With the industry growing at lightning speed, brands face a golden opportunity to scale like never before – but it’s not as simple as setting up a website and waiting for sales to roll in. Personalizing the Customer Journey 3.

Ecommerce 148

Ecommerce Sales Strategy Tips 148

InMoment XI

FEBRUARY 23, 2024

Effective market segmentation is critical to that goal. Every business should know the ins and outs of how their marketing, advertising, and sales team measure up. What Is Market Segmentation? If not, that’s okay because market segmentation isn’t primarily concerned with how many customers you have.

Marketing 195

Marketing Customer Experience Return on Investment Analysis 195

AWS Machine Learning

JANUARY 21, 2025

Predicting future inventory needs, setting achievable strategic goals, and budgeting effectively involve grappling with ever-changing consumer demand and global market forces. Organizations that tap predictive capabilities to inform decisions can thrive amid fierce competition and market volatility.

Retail 101

Retail Industry Metrics Training 101

Thematic

APRIL 3, 2025

The text analytics market is expected to skyrocket from around $29 billion to over $78 billion in the next few years. Understanding the Text Analytics Market At its core, text analytics is all about turning unstructured text—like customer feedback, emails, support tickets, and social media posts—into something useful.

Analytics 62

Analytics Trends Marketing Social Media 62

InMoment XI

FEBRUARY 6, 2024

In today’s digital landscape, the importance of social media marketing cannot be understated. According to research: 47% of consumers reach out to brands on social because they have a product or service question. Social Media Marketing Builds Brand Reputation Social media marketing is also a powerful brand reputation management tactic.

Social Media 195

Social Media Marketing Advertising Feedback 195

ECXO

AUGUST 12, 2024

Marketing technology (MarTech) is at the heart of this evolution, integrating data, automating processes, and enabling personalized, real-time customer interactions. Marketing Automation Platforms: Platforms such as Marketo and HubSpot are vital for automating marketing tasks like email campaigns, social media management, and lead nurturing.

Customer Experience 366

Customer Experience e-support Social Media B2B 366

C3Centricity

JUNE 2, 2021

Over the past several decades, I have managed over 250 projects, and am currently serving as the President of Consight Marketing Group. The following article discusses some of the issues seen, as well as other pricing challenges described in other marketing journals and textbooks. Price according to the Market Lifecycle.

B2B 334

B2B B2C Brands Consumers 334

2020 Research

JANUARY 24, 2025

Key Takeaways Modern consumers are favoring stability, practicality, and self-care over extravagance, seeking routine, comfort, and dependability. This shift provides businesses with the chance to connect on a deeper level with consumers by embracing clarity in messaging, simplicity in processes, and empathy for their audience.

Consumers 59

Consumers Case Study Connections Loyalty 59

InMoment XI

NOVEMBER 16, 2023

Elevating Customer Experience Through Strategic Productivity Insights In a recent workshop conducted at the XI Forum 2023 in London by industry experts Simon Fraser, VP, Insights and Consultancy at InMoment, and Simon Hedaux, Founder of Rethink Productivity , the focus was on enhancing productivity to drive experience improvement within businesses.

Healthcare 447

Healthcare Culture Travel Study 447

eglobalis

SEPTEMBER 28, 2024

Introduction: Toyota and its enhanced brand Lexus have long been recognized as global leaders in the automotive industry, not just for their reliable vehicles but also for their commitment to customer satisfaction and accountability. Unfortunately, this positive reputation does not always extend uniformly across all markets.

Automotive 478

Automotive Loyalty System Return on Investment 478