QuestionPro Audience

MARCH 30, 2018

Many sports fans claim the only thing that gets them through the tedious month of March, when spring is so close you can taste it, is the NCAA Men’s Basketball Tournament, better known as March Madness. Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising.

Brands 191

Brands Sports Advertising Social Media 191

Optimove

MARCH 20, 2025

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives. Greater precision in customer engagement, improved personalization, and scalable CRM execution across markets.

Connections 52

Connections Gamification Marketing CRM 52

QuestionPro Audience

MARCH 13, 2018

In school, while selecting the captain of sports teams, most of our coaches asked us to call out numbers such as 1-5 (1-n) and the students with a random number decided by the coach, for this instance, 3, would be called out to be the captains of different teams. Learn more about: Quantitative Market Research.

How To 276

How To Sports Examples Groups 276

InMoment XI

OCTOBER 29, 2024

They also require less marketing effort to keep them engaged compared to new customers. Building customer loyalty results in higher retention, increased revenue, and positive word-of-mouth, which helps you stand out in competitive markets. If you’re easy to find, contact, and buy from, they’ll become long-term consumers.

Loyalty 195

Loyalty Customer Experience Net Promoter Score Social Media 195

InMoment XI

MAY 18, 2023

The New Vehicle Customer Study, eNVy Awards, recognize 2022 model year vehicles consumer rated on comfort, quality, performance, safety, and ownership cost.The study data is used by global automotive companies and automotive suppliers. Clair , our syndicated research lead. Clair , our syndicated research lead.

Study 195

Study Automotive Sports Roadmap 195

Alida

JANUARY 5, 2018

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. CMOs become customer-obsessed.

Marketing 0

Marketing Multi-Channel Advertising Tourism 0

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. Of course, the idea of reputation marketing is nothing new. Of course, the idea of reputation marketing is nothing new.

Brands 104

Brands Marketing Social Media Sports 104

Kayako

MARCH 21, 2022

83% of consumers expressed a need for some help on their online shopping journey. Consumers feel let down when the pre-sale marketing context differs from after the sale. One stark example is in many healthcare brands where the marketing to enroll customers is professional, empathetic, and engaging.

Customer Service 292

Customer Service Social Media Ecommerce Competitive Advantage 292

TechSee

SEPTEMBER 21, 2021

No longer are consumers watching news, entertainment, and sports over a limited number of channels at specifically scheduled times of the day. This profitability and market reach indicate significant growth potential for the cable industry if they can get in the game by embracing the cable digital transformation.

Self Service 41

Self Service Advertising Entertainment Return on Investment 41

NetBase

AUGUST 14, 2020

As sports leagues are restarting, there’s a whole new world to sort out not only logistically, but on the business side. Sporting events will not have any fans there to cheer their favorite teams on, at least not any time soon. We’ll explore how this looks for each sport, including: Online viewership stats for each league.

Sports 64

Sports Advertising Trends Social Media 64

Maru Group

AUGUST 31, 2022

NFL games return on September 8, and with them will come an uptick in the amount of money being spent on mobile sports betting, promising increased revenues for sportsbooks operating across America. Interest is driven by younger consumers. By Maru Entertainment & Technology | August 31, 2022. Overall, 15% of the total U.S.

Sports 72

Sports Entertainment Advertising Study 72

NetBase

MARCH 20, 2020

With no real end of the Coronavirus, aka Covid-19 in sight, how will companies and brands reach sports fans on their couches, when so much of their regular advertisements are typically tied up in live sports? Next Generation AI-powered consumer and marketing intelligence reveals all, including some options for brands to pursue.

Sports 67

Sports Advertising Social Media Entertainment 67

ReviewTrackers

AUGUST 12, 2020

For many companies, word-of-mouth marketing is all about using natural conversations to show off new products or services. Data from Hubspot shows that consumers talk about brands 90 times a week and 90 percent of customers will also trust brand recommendations from friends. Word-of-Mouth Marketing for Food and Drinks.

Examples 123

Examples Marketing Apparel Social Media 123

Customers Rock!

JULY 28, 2010

Mindshare is a leader in the Voice of the Customer industry, helping companies foster consumer satisfaction, build customer loyalty, and support employee retention. The businesses that thrive despite a struggling economy, intense competition, or market saturation are those who have built intense customer and employee loyalty.

Loyalty 189

Loyalty Sports Social Media Measurement 189

BirdEye

AUGUST 3, 2022

Using a direct marketing strategy to personalize your customers’ shopping experience is an easy way to outshine your competitors. That’s why direct marketing is more important than ever for a business’s continued success. Table of contents What is direct marketing? Table of contents What is direct marketing?

Connections 98

Connections Strategy Marketing Social Media 98

Alida

APRIL 19, 2017

America has way too many malls, and the decline is an inevitable correction of the market. Companies like Nordstrom, Walmart and Dick’s Sporting Goods actually plan to open more stores in the next 12 months. Others, like Lids Sports Group and Sally Beauty , are re-examining their loyalty programs to lure back customers to their shops.

Retail 173

Retail Company Sports Fashion 173

ReviewTrackers

MARCH 26, 2018

Olenski argues that brands should not think of reputation management, but instead, reputation marketing. Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – as a constant and competitive advantage, a cause of growth, and a strategic asset, Olenski writes. In fact, 63.6

Brands 82

Brands Marketing Social Media Sports 82

Retently

MARCH 29, 2023

Tesla has also claimed the top spot in the Consumer Reports’ annual owner satisfaction survey , where 91% of Tesla owners stated that they would buy another Tesla vehicle in the future. To show you the bigger picture, this is more than 70 percent of annual sales for the leader in this market segment – Mercedes Benz C-Class.

Net Promoter Score 195

Net Promoter Score NPS Automotive Customer Satisfaction 195

ECXO

JULY 16, 2024

This positive perception can differentiate a company in a competitive market and become a unique selling proposition. This focus on sleep has contributed to his longevity and sustained high performance in the sport. Businesses can draw parallels here, recognizing that well-rested employees are more likely to perform at their best.

Customer Experience 348

Customer Experience Policies Culture Innovation 348

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

Experience Investigators by 360Connext

APRIL 23, 2024

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. Strategic Investments in Customer Experience As we often say, CX is a team sport. And the results that go with them!)

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Optimove

DECEMBER 9, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Gamification has evolved from a buzzword into a cornerstone of player engagement strategies. With the rise of AI-orchestrated gamification, iGaming and sports betting operators are now equipped to deliver hyper-personalized, dynamic experiences.

Gamification 52

Gamification Engagement Sports CRM 52

Lumoa

JUNE 26, 2023

A marketing strategy with an 89% retention and an even better purchase rate – sounds unreal, right? But with an omnichannel marketing strategy, these numbers are quite achievable. This article tells you all about omnichannel marketing, its benefits, and the top ways to boost your customer experience.

Omni-Channel 195

Omni-Channel Customer Experience Net Promoter Score Effort Score 195

Maru Group

MAY 5, 2020

As we continue to seek to understand how the COVID-19 pandemic affects consumers’ day-to-day realities, we conducted qualitative research with sports fans to dive deep into their feelings, actions, and attitudes. Globally, sports have been put on hold. As any fan knows, sports represent more than competition.

Sports 53

Sports Engagement Marketing Entertainment 53

Kayako

JANUARY 24, 2018

Consumers want a messaging experience over live chat. Self-service will become a form marketing. They want the company to know them well enough to make relevant suggestions, send the right marketing messages, and more. Customer support works better as a team sport. Consumers want a messaging experience over live chat.

Customer Centricity 208

Customer Centricity Self Service Trends Customer Experience 208

SurveySensum

NOVEMBER 5, 2024

Nike is one of the most reputable apparel and shoe brands in the sports industry, boasting a value of over 30 billion US dollars. It also holds a steady market share in the athletic footwear industry at 24.7%, surpassing its competitors Adidas, Puma, etc. How Nike is maintaining such a high NPS score in this competitive market?

NPS 52

NPS Loyalty Strategy Loyalty Programs 52

CSM Magazine

DECEMBER 10, 2024

Aampe founders: Schaun Wheeler, Paul Meinshausen, Sami Abboud Aampe’s agentic infrastructure enables marketing and product teams to deliver continuous personalization across channels and surfaces without having to build and maintain complex segments and campaigns across multiple tools.

Entertainment 52

Entertainment Consumers Sports User Experience 52

Optimove

JUNE 12, 2024

Up your mobile marketing game with this guide Download Now Why it Matters: The Euro 2024 Wagering Intentions Report provides a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value. The Guide to Mobile Marketing Perfect your retention-focused mobile marketing with this 101 guide.

Sports 52

Sports Report Analysis Loyalty 52

West Monroe

FEBRUARY 13, 2024

About the episode Explore the transformative power of AI and digital technology in the sports industry on our latest episode, which features Satisfi Labs CEO Don White. Fresh off the Super Bowl's digital showcase, dive into how these technologies are enhancing fan experiences by making sports more accessible and interactive than ever.

Sports 98

Sports Tourism Entertainment Technology 98

AWS Machine Learning

MARCH 4, 2025

With a background in application development and enterprise architecture, he has worked with customers across sports, finance, energy, and professional services sectors. Rohan Ghosh is as an Enterprise Solutions Architect at Amazon Web Services (AWS), specializing in the Advertising and Marketing sector.

Knowledge Base 97

Knowledge Base Analysis Resources Tools 97

InMoment XI

JUNE 13, 2024

Gaining Competitive Advantage: By leveraging text mining, businesses can stay ahead of the competition by quickly identifying market trends, customer preferences, and emerging issues. For example, a news organization can use topic modeling to automatically categorize articles into topics like politics, sports, and entertainment.

Social Media 195

Social Media Analysis Analytics Trends 195

GetFeedback

JANUARY 6, 2020

Let’s start with some basics about what it means to be a business-to-business (B2B) and business-to-consumer (B2C) company. . B2C companies sell to consumers. Just one company selling to one consumer, right? . These can serve as planning tools for marketing, sales, customer service, and, of course, CX professionals.

Customer Journeys 195

Customer Journeys B2C B2B Social Media 195

InMoment XI

SEPTEMBER 25, 2024

Market Intelligence : NLP can analyze many news articles, blog posts, and social media posts. This helps provide insights about market trends, competitor activities, and possible business opportunities. They turned to InMoment for a powerful NLP platform that could analyze and decode the jargon-filled language of professional sports.

Data 195

Data Social Media Net Promoter Score Analysis 195

BirdEye

MARCH 4, 2024

It’s a theory that a consumer must be exposed to a brand or product seven times before purchasing. Today’s marketers understand this well. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. How drip marketing works So, how does drip marketing work?

Marketing 111

Marketing How To Multi-Channel Tips 111

Oracle

DECEMBER 14, 2018

To avoid overcrowded and overpriced stores, smart consumers shop online. When consumers first began moving online for their holiday shopping, steep prices and long shipping times led some individuals to skip the digital sale and instead head to a store to purchase an item. It’s the most wonderful time of the year.

Trends 74

Trends Consumers Retail Sports 74

Customer Bliss

DECEMBER 6, 2018

In today’s episode, I chat with Alvin Stokes , Senior VP of Customer Experience at Cable & Wireless Communications (C&W) , and we discuss how he began a CX transformation in an international telecommunications industry spanning 17 markets. Unite the Silos Under a Shared Vision. Alvin is based in Florida with his wife and five kids.

Wireless 180

Wireless Customer Journeys Telecommunications NPS 180