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Marketing predictions CMOs need to consider in 2018

Alida

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. CMOs become customer-obsessed.

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How The Global Travel Industry is Planning Ahead for Crisis Recovery

NetBase

And monitoring consumer behaviors and emerging trends will show them when and where to start promoting destination travel again. Airlines, cruise ships and resorts are examining how to re-open and provide the safest experiences for consumers, by addressing their biggest concerns. The State of Travel Today.

Travel 98
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11 Customer Service Metrics to Start Measuring

GetFeedback

Customer service has long been an area of focus for marketers and support specialists. After all, 67% of consumers list bad customer experience as one of the primary reasons for churning and 39% of consumers avoid vendors for over 2 years after having a negative experience. How can you measure it? Contact Volume by Channel.

Metrics 199
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This is Digital, Episode 34: The Digital Stadium: How the New Fan Experience Can Drive Revenue

West Monroe

Under Don’s leadership, Satisfi Labs has seen significant growth in the sports, entertainment, and tourism sectors, receiving investment from Google, MLB, and Red Light Management. According to a study by creditcards.com, consumers spent $56 billion on attending sporting events over the last year. Does that number shock you?

Sports 98
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A quick and agile tracker for a changing market

Confirmit

To serve its established and new clients – particularly those in healthcare, travel & tourism, and CPG – MDRG quickly developed a dashboard using Dapresy to track consumer behavior, thoughts, and feelings on a weekly basis in this unprecedented time. Market Research Webinars.

Tourism 52
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The Cross-Cultural Conundrum: Embracing European Diversity and Complexity in Customer Experience

ECXO

Regulatory practices – generally speaking, in countries with strong consumer protection laws and regulations, companies may be more incentivised to invest in customer experience to avoid legal repercussions and maintain their reputation. There is also a lot of talk about impractical results in the market.

Culture 156
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Tourisme : Comment l'IA vous aide à planifier le voyage parfait

Inbenta

The power of personalization According to a McKinsey study , personalized product recommendations and triggered communications have big returns: boosting revenue by up to 15% and the efficiency of marketing spend by up to 30%, while reducing customer acquisition costs by up to 50%. Travelers, for their part, want to get personal.

Tourism 52