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How Customer Experience Automation Can Improve Business Performance

InMoment XI

Did you know that 92% of customer relationship management (CRM) leaders say AI and automation have improved customer service response times? Of the 81% of organizations automating workflow processes, 98% report that reducing errors is a major or minor benefit of customer experience automation.

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Why A Customer Engagement Platform Is Crucial for Business Success

InMoment XI

What is the Difference Between a Customer Engagement Platform and Customer Relationship Management (CRM)? Debating the differences between customer engagement platforms and CRM systems is natural. For example, a retail store may realize that they are experiencing high customer churn with consumers ages 18-24.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Leveraging Technology and Data for CX Smart use of technology and data is a powerful enabler of better B2B customer experiences. Most B2B companies have vast amounts of customer data spread across CRM systems, support ticket databases, ERP platforms, websites, and more.

B2B 339
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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

The map helps the company tailor content to each stage, such as blog posts and webinars for the awareness stage, product comparisons during the consideration stage, and free trials or demos for the decision stage. You might have already created these as part of your customer experience strategy.

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The Power of Customer Behavior Analysis

InMoment XI

Open-ended questions can be used in surveys, customer interviews, and focus groups. Quantitative Data Analysis Quantitative analysis uses website and/or app analytics combined with CRM data to analyze numerical data. Quantitative data offers a broad view of customer behavior across large segments. References HubSpot.

Analysis 195
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Key Challenges CRM Marketers (Shouldn’t) Face in 2023

Optimove

Believe it or not, many CRM marketers today still use manual tools like Excel to manage their campaigns. Other marketers use stand-alone email platforms to engage and retain customers. And some still compile customer receipts individually to determine which email each should receive. And still, many marketers continue to do it.

CRM 98
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How to Define and Execute a B2B Customer Experience Strategy

eglobalis

Mapping key touch-points—such as contract negotiations, product demos, and post-sales support—can highlight areas where you can enhance the experience. Personalize the Experience B2B customers, like B2C consumers, expect personalized interactions. Therefore, understanding the needs of each group is essential.

B2B 372