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Ecommerce Customer Experience: How to Improve and Measure It

InMoment XI

As digital transactions become more prevalent, the ecommerce customer experience is critical for its success. This post is all about exploring what ecommerce customer experience is, why it is important, and how you can enhance it to boost your business. What is Ecommerce Customer Experience?

Ecommerce 195
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4 Ways to Provide Personalized Customer Service

Kayako

Today even as people are returning to stores, the share of purchasing due to eCommerce continues to increase steadily. eMarketer estimates that by 2024 almost 20% of total retail sales will be via eCommerce, and that estimate does not include travel and event ticketing or restaurant food delivery.

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5 Must-Have CES Tools for Measuring Customer Effort & Satisfaction

Retently

Whether your customers are reaching out via support tickets or navigating your website, the best tools offer flexible deployment options to meet them where they are. Integration with CRM and Helpdesk Tools Your CES tool needs to cooperate, not isolate. Pricing Free Trial : 14-day trial for ecommerce plans, no credit card required.

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CRM Hack: Cross-Sell Principles

Optimove

Of course, it’s a pretty useful CRM tactic in other verticals. Retail marketers in eCommerce can benefit from cross-selling just as well if done right. Cross-selling a customer to purchase from a more profitable category is one of marketing’s holy grails and can have a positive long term change in customer LTV.

CRM 98
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What is an ecommerce integration? Benefits of integrating for online stores

delighted

There’s no doubt that ecommerce is a booming industry: with online shopping becoming the default purchasing method for many, businesses are focused on optimizing their online storefronts and ensuring buying experiences are as smooth as possible. What is an ecommerce integration? How do they do this?

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Smart CRM Basics: How to Calculate Customer Lifetime Value (CLTV)

Optimove

Customer Lifetime Value is perhaps the most shining north star in the sky of CRM Marketing. When talking CLTV in that context – you need to think of both the past and future value your customers bring. To calculate the future value of customers, Optimove uses a micro-segments-based predictive customer modeling system.

CRM 98
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B2B Customer Experience: The Complete Guide

InMoment XI

What are Some B2B Customer Experience Examples? Here are some examples of how B2B companies are applying tactics designed to improve the customer experience: CRM platform HubSpot utilizes chatbots to connect with customers and encourage open communication. How Has the B2B Customer Experience Evolved?

B2B 413