InMoment XI

NOVEMBER 13, 2024

Acquiring new customers is more expensive than retaining current ones. Proactively monitoring customer health can help businesses cut churn by over 34% for at-risk clients. It informs effective marketing strategy. Churn prediction helps you tailor your marketing efforts to re-engage customers at risk of leaving.

Customer Retention 195

Customer Retention How To Analysis ROI 195

InMoment XI

NOVEMBER 18, 2024

By identifying specific customer preferences—such as preferred products, content types, or communication channels—you can tailor marketing messages, recommendations, and services to each customer’s needs. Informed Marketing Decisions Analyzing customer behavior allows you to craft more effective marketing strategies.

Analysis 195

Analysis Customer Journeys Social Media Analytics 195

Optimove

APRIL 6, 2023

Believe it or not, many CRM marketers today still use manual tools like Excel to manage their campaigns. Other marketers use stand-alone email platforms to engage and retain customers. And some still compile customer receipts individually to determine which email each should receive. Worst of all?

CRM 98

CRM Marketing Telecommunications Analytics 98

Optimove

OCTOBER 12, 2020

A challenge many companies face is understanding the CRM contribution in their marketing efforts. In other words, figuring out just how much their CRM is really worth. As a CRM marketer, you want to make sure that you have effective communications with your customers that are both smart and thoughtful.

CRM 105

CRM Strategy ROI Video 105

ECXO

AUGUST 19, 2024

Customer Experience Experimentation: Your Final Frontier Introduction Customer Experience (CX) is a critical battleground in today’s competitive market. Experimentation validates hypotheses, uncovers areas for improvement, and ensures new initiatives resonate with customers.

Customer Journeys 368

Customer Journeys Customer Experience Net Promoter Score Effort Score 368

Optimove

NOVEMBER 18, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Optimove’s recognition in The Forrester Wave : Cross-Channel Marketing Hubs, Q4 2024 highlights its strength as a solution for digital-first marketers who need a customer-led, orchestration-oriented marketing tool.

Marketing 59

Marketing e-support CRM Loyalty 59

Gainsight

DECEMBER 18, 2024

Your Sales team rings the gong, and CRM lights up with the detailscontact information, deal value, and the goals your new customer hopes to achieve. For many businesses, a CRMs role quickly diminishes once the deal is done. The baton gets passed to Professional Services and Customer Success. Its a moment of celebration.

CRM 52

CRM Customer Journeys Sales Customer relationships 52

Optimove

JUNE 30, 2021

Marketing action optimization involves two different levels: optimizing the marketing journey or experience and optimizing the content of every marketing campaign for each of your customers. Optimizing the Marketing Customer Journey. And of course, which will be the most profitable to your business.

CRM 96

CRM Marketing B2C Ecommerce 96

Optimove

OCTOBER 19, 2020

Cross-selling is one of the hottest marketing topics today, especially in the gaming industry. Of course, it’s a pretty useful CRM tactic in other verticals. Of course, it’s a pretty useful CRM tactic in other verticals. Retail marketers in eCommerce can benefit from cross-selling just as well if done right.

CRM 98

CRM Sports Ecommerce Video 98

eglobalis

JULY 2, 2024

This simplicity overlooks the complexity of customer relationships and experiences, failing to capture nuanced feedback crucial for improving overall customer satisfaction. Metrics such as NPS, CSAT, CES, ACSI, and double-blind benchmark scores are most valuable when integrated into broader customer experience strategies.

NPS 443

NPS Feedback Net Promoter Score B2C 443

InMoment XI

MARCH 23, 2025

Marketing your B2B product without first defining your ideal customer profile (ICP) is like shooting in the darkyou may have all the tools you need to hit your target, but that wont help much when you have no idea where it is. An ICP is a detailed description of the best-fit customer from your target audience.

Data 195

Data Touchpoint Effort Score Chatbots 195

ECXO

DECEMBER 25, 2024

In the sometimes lunatic world of business, companies often find themselves walking a tightrope between the relentless pursuit of growth and the need to create outstanding customer experiences. Experiment with new approaches to exceed customer expectations. Align marketing and sales strategies with customer-centric values.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

Optimove

MARCH 19, 2025

From Optimove CEO Pini Yakuel unveiling the Positionless Marketing Movement, to real-world case studies, deep-dive product sessions, and an inspiring closing keynote by futurist Nikolas Badminton, the day was packed with insights, innovation, and practical strategies for the future of marketing.

Connections 52

Connections Marketing CRM Banking 52

Totango

JULY 19, 2022

You don’t need your CRM. How Your Customer Success Platform Can Replace Your CRM. Recurring-revenue businesses succeed by nurturing customer relationships over the entire lifecycle. Receive notifications when customer behavior indicates dissatisfaction. Double Down on Your Customer Base with Composable CS.

CRM 96

CRM Customer relationships Customer Success Exercises 96

Magellan Solutions

FEBRUARY 15, 2023

Before digital marketing evolved, performing daily tasks, gathering data, and generating leads had been really time consuming for marketers. The adoption of customer relationship management (CRM) systems in the business world has been a game changer for employees. What is a CRM Virtual Assistant?

CRM 95

CRM Customer relationships Social Media Sales 95

Optimove

AUGUST 16, 2021

Customer Lifetime Value is perhaps the most shining north star in the sky of CRM Marketing. When talking CLTV in that context – you need to think of both the past and future value your customers bring. To calculate the future value of customers, Optimove uses a micro-segments-based predictive customer modeling system.

CRM 98

CRM How To B2C Ecommerce 98

Retently

JANUARY 13, 2025

Whether your customers are reaching out via support tickets or navigating your website, the best tools offer flexible deployment options to meet them where they are. Integration with CRM and Helpdesk Tools Your CES tool needs to cooperate, not isolate. What Makes It Unique?

Measurement 116

Measurement Tools Effort Score Multi-Channel 116

Optimove

JULY 27, 2020

Leveraging customer data to generate insights is not an easy task for any department in any type of business. Especially generating the kind of insights that lead to more effective customer marketing. A few weeks ago, we showed you how to use your customers’ first purchase category as a predictor of longevity.

CRM 98

CRM Tips Retail Analysis 98

Method:CRM

JULY 15, 2020

While many customer retention strategies can help you drive repeat business, one among them stands out — using a CRM solution. . What is a CRM? . Before we get started, let’s first answer the question: “ What does CRM stand for ?” . 4 ways a CRM can help you get more repeat customers.

CRM 95

CRM How To Effort Score Rewards Programs 95

eglobalis

SEPTEMBER 16, 2024

This includes regular touchpoints with sales and support teams who interact with customers on the ground. At the global level , customer journey maps must account for regional differences, ensuring cultural and market-specific nuances are considered.

B2B 361

B2B Strategy Customer Experience Customer Journeys 361

Lumoa

FEBRUARY 6, 2018

Companies do marketing, sales and CRM – the customer does the experience! Customer centricity is the answer, backed with a credible customer profitability lens that gives an alternative view to traditional product sales/market share KPIs. Marketing, Customer service.

Customer Experience 304

Customer Experience Customer Centricity Self Service Culture 304

Optimove

DECEMBER 24, 2020

When creating multi-step customer journeys, one of the dilemmas marketers have, is whether to lock customers into journeys or leave them to migrate freely between one journey and another. It’s a question because to map out customer journeys, marketers typically turn to a trusted blank canvas. Wrapping it up.

CRM 98

CRM Customer Retention Customer Journeys Interaction 98

InMoment XI

JANUARY 9, 2024

B2B customers are more likely to continue doing business with a company that consistently delivers value, meets their expectations, and provides excellent service. Loyal customers are also more likely to recommend the business to others. Great customer experiences help your brand achieve differentiation. Support and service.

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

GetFeedback

JUNE 16, 2019

If you can find a piece of information about the customer somewhere else, for example in your CRM, then it’s best not to ask for that. Using a survey tool with a logic feature can help you cut down on redundant or irrelevant questions by adding or skipping questions based on a customer’s previous answers.

Survey 276

Survey CRM Tips Feedback 276

ChurnZero

JUNE 15, 2023

Most recently, we’ve seen leaders question whether they should revert to using their organization’s longstanding incumbent sales tool—the CRM—as an interim solution to their team integration challenges. Treating a CRM as a Swiss Army Knife is both inefficient and reductive to the work of post-sale teams.

CRM 96

CRM Sales Report System 96

Customer Bliss

DECEMBER 12, 2017

In my conversation with Isabella Lau , who has held the hybrid role of both CMO & CCO at Manulife Hong Kong for over 7 years, we discuss this emerging expanded role, how Isabella is driving both brand, operational, and cultural leadership – and why her unique background in both operations and marketing prepared her for success.

Leadership 0

Leadership Marketing Customer Experience Chief Customer Officer 0

CloudCherry

DECEMBER 1, 2018

Customer support has years of customer conversations stored in their help desk. Marketing collects customer engagement data in various operational platforms. Personalized marketing automation. That makes sense intuitively – no one wants marketing material sent to them that has nothing to do with their needs.

CEM 186

CEM CRM ROI Survey 186

Kayako

AUGUST 12, 2022

In fact, 79% say personalized service is more important than personalized marketing. Customers expect brands to understand their individual journey with the brand. As technology helps eCommerce scale sales, it also provides solutions for personalized customer service as the customer base grows into thousands or even millions.

Customer Service 292

Customer Service Ecommerce Effort Score e-support 292

Method:CRM

MAY 1, 2023

You’ve gathered all the customer information you can dream of through your CRM system, but now what? How do you make sense of the CRM and customer experience data you’ve worked so hard to collect? Read on to learn more about how you can use your CRM and customer experience data to its fullest potential.

CRM 93

CRM Customer Experience Self Service How To 93

Experience Investigators by 360Connext

APRIL 23, 2024

By prioritizing the customer’s perception from pre-purchase to post-purchase stages, organizations are positioned to navigate the complex nature of consumer needs effectively. And they will be rewarded for that focus on the customer! Understanding Customer Experience Management (CEM) Let’s start at the beginning.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Lumoa

MAY 21, 2018

Use the navigation, to move around the post faster To understand things better, we asked around a hundred Customer Experience Directors and Managers, CMOs and Customer Success Specialists on which department s are responsible for Customer Experience in their company, despite the Customer Experience/Success/Support departments.

Customer Experience 305

Customer Experience Customer Centricity Net Promoter Score Feedback 305

ECXO

DECEMBER 4, 2024

SaaS Companies – SaaS customer success teams often interact with their clients virtually through emails, video calls, or in-app messages. This interaction can be scaled using automation tools and AI, making it easier to manage a larger customer base.

Customer Success 156

Customer Success Strategy e-support Customer Satisfaction 156

CloudCherry

NOVEMBER 13, 2018

Customer support has years of customer conversations stored in their help desk. Marketing collects customer engagement data in various operational platforms. Personalized marketing automation. That makes sense intuitively – no one wants marketing material sent to them that has nothing to do with their needs.

CEM 170

CEM CRM ROI Survey 170

InMoment XI

OCTOBER 4, 2024

Whether you are curious about other programs/ROIs, want to gain a better understanding of options in the market, or are insight-obsessed like us, you can gain unlimited access to all of our valuable calculators by simply entering your email. CXM vs CRM: How They Differ? Personalize your customer interactions.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

SurveySparrow

JANUARY 8, 2020

Evidently, social media is taking over the marketing arena and most of the conventional marketing methods have gone out of vogue. Yet Email Marketing still has a relevant role to play even to this day and is used by zillions of enterprises around the world. Email survey software and email marketing tools are in huge demand.

Tools 93

Tools Marketing CRM Software 93

InMoment XI

OCTOBER 31, 2023

These centers are equipped with advanced technologies, including customer relationship management (CRM) software, predictive dialers, and analytics tools. Technology Integration : Implement advanced call center technologies, such as CRM systems and call routing software, to enhance efficiency and provide a seamless customer experience.

Call Center 195

Call Center Strategy Management First Call Resolution 195

Optimove

JUNE 3, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: The rapid growth of the iGaming sweepstakes industry offers marketers a huge opportunity to gain market share. Key Takeaways: Optimove is expanding its CRM marketing solutions to the rapidly growing iGaming sweepstakes sector.

CRM 52

CRM Company Marketing Sports 52