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Do You Need a Customer Experience Manager?

InMoment XI

Supercharge Post-Service Customer Interactions 85% of your data is unstructured. Download your free guide to see conversational intelligences massive impact on customer acquisition, retention, and growth. Supercharge Post-Service Customer Interactions 85% of your data is unstructured. Download Now Exit this form 3.

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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

Improved Customer Experience All of these benefits connect to creating a customer experience that consistently meets or exceeds customer expectations. It can be useful in customer journey mapping to see how customers feel about your brand at every stage of their journey.

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CDP vs. CRM

Optimove

Managing Customer Data: CDP vs CRM Understanding the tools that manage and activate customer data is crucial for marketers. Two of the most talked-about platforms in this space are the Customer Data Platform (CDP) and Customer Relationship Management (CRM) system. What is a CDP (Customer Data Platform)?

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CRM Data ‘Meets the Customer’s Moment’ to Supercharge a Marketer’s Reward Strategy  

Optimove

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: This post offers marketers key insights into leveraging CRM data to tailor rewards based on customer behavior and enhance engagement. The Big Picture: The era of one-size-fits-all promotions never really worked.

CRM 52
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Call Center Metrics: How To Track & Improve for Better Customer Service

InMoment XI

Despite the availability of digital channels, many customers pick up the phone to complain or seek support. As a result, it’s important to deliver a positive call center experience that meets customer expectations. Call center metrics provide insight into the customer experience and quantify agent productivity.

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Optimove Connect 2025: Case Studies From 5 Experts that Will Elevate Your CRM Marketing

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Customer expectations are evolving, and staying ahead means learning from the best. The CRM Marketer Evolution’s Curve Guide Download this guide to learn about the 5 stages of a marketer’s evolution.

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Customer Segmentation in 2025: Why 1,000 Segments Are Just the Starting Line

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Marketers in 2025 are tasked with delivering personalization thats not just accurate but instant, relevant, and seamless across every channel. And its deeply connected to how, when, and why customers engage. Its predictive.

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