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Why A Customer Engagement Platform Is Crucial for Business Success

InMoment XI

What is the Difference Between a Customer Engagement Platform and Customer Relationship Management (CRM)? Debating the differences between customer engagement platforms and CRM systems is natural. Customer Relationship Management (CRM) Customer relationship management systems utilize the data of existing customers and focus internally.

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How Customer Experience Automation Can Improve Business Performance

InMoment XI

Did you know that 92% of customer relationship management (CRM) leaders say AI and automation have improved customer service response times? Over 80% of CRM leaders say that AI and automation make customer communication more personalized. This reduces response times and allows support teams to focus on complex issues.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

CX transformation often requires breaking entrenched habits and coordinating across silos, which wont happen without active support from the C-suite. While customer delight is the ultimate goal, framing it in terms of ROI and competitive advantage speaks the language of executives and ensures CX strategy gets the necessary support.

B2B 339
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Turning the Tables: Why a Proactive Sales Process is the Ultimate Customer Experience Hack

ECXO

Two weeks later, a sales rep follows up, not with another sales pitch, but with a helpful guide or a quick check-in to see if they need support. Example: A prospective customer requests a demo of your service. The reactive team takes several days to respond, by which time the competitor has already provided a demo and a proposal.

Sales 266
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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

The map helps the company tailor content to each stage, such as blog posts and webinars for the awareness stage, product comparisons during the consideration stage, and free trials or demos for the decision stage. These could include the website, customer support portal, social media, and more.

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The Power of Customer Behavior Analysis

InMoment XI

Quantitative Data Analysis Quantitative analysis uses website and/or app analytics combined with CRM data to analyze numerical data. Zendesk Zendesk provides a robust customer service and support platform that integrates CX insights into ticketing, messaging, and live chat. See what InMoment can do for you by scheduling a demo today!

Analysis 195
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From Onboarding to Excellence: Your Contact Center Training Guide for 2025

Calabrio

Furthermore, effective contact center training is key to keeping agents engaged and driving operational efficiency, supporting cost reduction and improved contact center productivity. Ask: How does training need to support larger company objectives, such as launching a new product, improving compliance adherence, or reducing customer churn?