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CRM Data ‘Meets the Customer’s Moment’ to Supercharge a Marketer’s Reward Strategy  

Optimove

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: This post offers marketers key insights into leveraging CRM data to tailor rewards based on customer behavior and enhance engagement. The Big Picture: The era of one-size-fits-all promotions never really worked.

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3 Ways OptiPromo Transforms Promotional Strategies

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: Marketers are battling for loyalty in a world overflowing with promotions, where customers face constant irrelevant offers. OptiPromo revolutionizes promotional strategies by automating personalized offers using rich CRM data.

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Total Economic Impact™ Study Finds Kustomer’s CX Platform Produces More than 400% ROI

Kustomer

New York, NY – August 3, 2021 – Kustomer , an all-in-one, top-rated AI-powered CRM for modern customer experiences, today releases findings from Forrester’s Total Economic Impact™ (TEI) study showing that organizations that switch to Kustomer see up to a three-year 422% in return on investment (ROI).

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Workbooks CRM Study: More Than Half of Small and Medium Businesses Have Changed CRM Supplier

CSM Magazine

More than half of small and medium enterprises (SMEs) in the UK have changed customer relationship management (CRM) supplier according to the State of the CRM Market 2019 Report from Workbooks. . The company also found that a quarter of SMEs have yet to be persuaded of the benefits of CRM and have not yet bought any system at all.

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Omnichannel Customer Support – a Shopping Checklist

Comm100

It should be easy to implement, and provide a solid return on investment (ROI). Integrate with your CRM and other core systems. Your digital omnichannel platform should be able to integrate with popular CRM platforms such as Salesforce or Microsoft Dynamics, turning your CRM into a true knowledge hub. .

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CX Prediction 2022.2 — Surveys Are Just the Start

SurveyGizmo

Please download our CX Predictions for 2022 ebook for our full report. As you do, your data is integrated via API to the gaming company’s customer relationship management (CRM) platform and player profile database. This is part 2 in a 5-part series. Customer experience programs are far more than surveys.

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Journey Orchestration

Optimove

Streamlined Marketing Operations: Automating and optimizing marketing processes through journey orchestration leads to more efficient resource allocation and improves return on investment (ROI.) The CRM Marketer Evolution Curve’s Guide Learn about the 5 stages of a marketer’s evolution.