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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer. CX transformation often requires breaking entrenched habits and coordinating across silos, which wont happen without active support from the C-suite.

B2B 339
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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

71% of organizations say customer journey mapping has successfully persuaded management to invest in CX efforts and fix existing customer problems. Example: A software company wanting to overhaul their customer support process to improve resolution times can create a future state journey map to show what the ideal process would look like.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Goals might include improving customer satisfaction scores, reducing churn rates, or increasing customer lifetime value. Aligning the Organization’s Culture The organization’s culture should support and promote customer-centric values. Effective communication ensures everyone understands and is committed to the CX vision.

Strategy 450
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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

The Imperative for Diverse Metrics and Measurements in Understanding Customer Sentiment Introduction Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and the likelihood of customer churn. This practice is echoed by thousands of companies around the world.

NPS 450
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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Goals might include improving customer satisfaction scores, reducing churn rates, or increasing customer lifetime value. Aligning the Organization’s Culture An organization’s culture should support and promote customer-centric values. Aligning and transforming culture is an ongoing effort involving the entire company.

Strategy 380
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Lesson #7 Revisited: CX Is Not the Same as Customer Service—AI Is Transforming Both

PeopleMetrics

CS focuses on helping customers solve problems or answer questions, while CX encompasses every interaction a customer has with your companywhether its browsing your website, using your product, or contacting support. The company deploys in-app guides and preemptive email support, reducing complaints and enhancing CX.

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Voice of Customer Examples to Inspire Your CX Strategy

InMoment XI

This can include listening posts like customer support interactions, emails, live chats, direct surveys, online product reviews, social media comments, and more! That’s in large part thanks to DocuSign , a brand where growth is driven by customers who share the easy, secure e-signature experience with colleagues and clients.