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Customer Acquisition Vs. Customer Retention: Which Aspect Should You Focus On More

CSM Magazine

Customer acquisition and customer retention are two vital aspects of business growth, each playing a unique role in ensuring the long-term success of a company. Understanding Customer Acquisition and Customer Retention Customer acquisition involves attracting prospects to a business and converting them into paying customers.

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Philadelphia Insurance Realizes VoC Return on Investment

Confirmit

New billing system: A major factor in Philadelphia Insurance’s decision to purchase a new billing system was that billing issues accounted for 33 percent of complaints. Management now relies on an automated alert system. Customer retention now exceeds 90%. Renewal rate change increased by nearly 3%.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Let’s explore customer experience management (CEM), its pivotal role in shaping customer lifetime value , and strategies for measuring the return on investment of CX initiatives. Is this the same as Customer Relationship Management, or CRM? It’s time to make your case.

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Meeting Customers Unmet Needs, The New Imperative for 2020

Beyond Philosophy

Treating your customers well and giving them what they want is at the heart of every sales manager’s action and marketing department’s message. . However, business is also all about return on investment (ROI). When a company invests $1, they want to make at least $2 back for their trouble.

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3 Things CMOs Should Do During an Economic Downturn

Totango

But during an economic downturn , when companies are cutting costs and putting a halt on investing in new products, the CMO’s focus has to switch from facilitating growth through new customers to promoting growth via the company’s current customer base. . Maximize Your Return on Investments.

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Why is non-buyer customer feedback important and how to capture it? 

Happy or Not

In-depth customer analytics Business leaders can harness the power of HappyOrNot’s platform to understand customer sentiment comprehensively. This data-driven approach empowers you to tailor your services and offers to match the ever-evolving preferences of your existing customer-base and target customers.

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3 Reasons To Invest In Customer Success Technology Now

Gainsight

While we face the challenges of the new normal ushered in as a result of this pandemic—record job losses, global shelter-in-place policies, and a fractured health system—business leaders are doing everything they can to combat churn. The effects are increased pressure on customer retention, upsells, and expansion.