Remove Customer Base Remove Customer Service Remove Effort Score Remove Loyalty Programs
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Customer Sentiment: How to Measure and Improve It

InMoment XI

In this post, we’ll dive into what customer sentiment is, why it matters, and how you can measure and improve it to boost your business performance. But first, let’s go over a few basic definitions of customer sentiment, customer sentiment analysis, and customer sentiment score. What is Customer Sentiment?

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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4 Lessons You Can Learn From Amazon NPS to Your Boost Customer Loyalty

SurveySensum

But have you ever stopped to wonder why Amazon has such a huge loyal customer base? Well, it’s because of a customer satisfaction metric called Net Promoter Score. This is the power of loyalty programs which Amazon has taken to the next level. Are your customers truly satisfied? Let’s find out!

NPS 52
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7 Lessons To Learn From Starbucks NPS To Boost Your Customer Loyalty

SurveySensum

And because of this experience, the coffee giant currently enjoys an NPS score of 77, one of the highest in the sector! So, let’s explore some of the factors responsible for such a high score and such a huge loyal customer base. Key Drivers of Starbucks NPS Score 1. Their Loyalty Programs.

NPS 52
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10 Ways to Deliver Great Customer Service

Magellan Solutions

Have you heard that 81% of buyers say that experiencing good customer service increases their likelihood of making a repeat purchase ? Exceptional customer service is a guiding light, capturing attention amidst many options. The goal is for customers to see your business as excellent and become passionate advocates.

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Customer retention in the telecom industry – new thinking

TechSee

With the telecommunications industry at saturation point, and with services largely commoditized, providers suffer from exceptionally high rates of churn. Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases.

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Create memories that tell your brand story

CX University

Ask five different people what customer experience means to their brand and you would probably get twice as many correct, but different answers. Customer experience means a plethora of different things to different people. Customer satisfaction describes how happy customers are, after using a specific product or service.