Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. A transaction may be hours, days, or weeks down the road. #4.

Retail 59

Retail Loyalty Gamification Loyalty Programs 59

Beyond Philosophy

JUNE 11, 2015

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. They should want this because study after study shows the financial rewards of having loyal customers. Customer loyalty programs are especially popular among retailers.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Retail 60

CSM Magazine

MARCH 14, 2025

As consumer habits shift and expectations grow, brands face increasing pressure to create loyalty programs that feel personal, relevant, and rewarding. The way businesses reach customers is being updated with the help of AI, more engaging games, and new technology. This affects everyone.

Loyalty 52

Loyalty Trends Strategy Loyalty Programs 52

InMoment XI

AUGUST 1, 2024

What is a Customer Sentiment Score? A customer sentiment score quantifies the overall sentiment expressed by customers towards a brand or product. This score is typically calculated by analyzing text data and assigning a numerical value to represent the sentiment, ranging from very negative to very positive.

Measurement 195

Measurement Effort Score How To Hotels 195

ProProfs Chat

MAY 31, 2019

Loyalty goes a long way in defining and building relationships between people. Be it our personal relationships or even the relationship we have with the customers. For a business organization, having a loyal customer base is essential for success. Increasing customer retention by just 5% boosts your profits by 25-95%.

Loyalty Programs 66

Loyalty Programs Loyalty Net Promoter Score How To 66

Currency Alliance

AUGUST 15, 2024

This implies being able to determine offers and incentives based on predicted CLV, so that personalization produces favorable business outcomes. As a consent-based platform, a loyalty program is arguably the most useful tool for powering a brand’s wider personalization efforts.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

SurveySensum

AUGUST 4, 2023

In today’s competitive marketplace, building strong customer loyalty has become a game-changer for retailers. And by delivering personalized customer loyalty programs, retailers can deliver a great customer experience in retail. billion in 2022 and is projected to grow from $6.47 billion by 2030.

Loyalty Programs 52

Loyalty Programs Retail Loyalty Feedback 52

Lumoa

AUGUST 25, 2020

You can’t grow your business without expanding your customer base. However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. According to experts, about 50% of your customers churn naturally every five years.

Strategy 195

Strategy Chatbots Self Service Customer Retention 195

Optimove

DECEMBER 18, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog delivers nine actionable insights for marketing executives at LATAM iGaming on leveraging data-driven marketing strategies to scale and compete effectively. Data is highlighted as the cornerstone of competitive advantage.

Gamification 64

Gamification Sports Loyalty Programs Omni-Channel 64

GetFeedback

FEBRUARY 2, 2020

According to Yolanda Ritter, a customer support manager at UKWritings and Academized , “while you’re making efforts to get to know them and remember key details about your customers, you should also be transparent and share things about your business with your customers. Start a customer loyalty program.

Loyalty 170

Loyalty Loyalty Programs Rewards Programs Social Media 170

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. The customer experience has evolved. Why hasn’t loyalty? Customer singular.

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

Oracle

FEBRUARY 12, 2021

To successfully drive customer loyalty, innovative brands provide seamless (and relevant) customer experiences at every interaction. Loyalty programs can help brands become more omnichannel focused and personalized. Connect to customers through loyalty campaigns. Don’t miss out, sign up today.

Loyalty Programs 56

Loyalty Programs Loyalty Omni-Channel Connections 56

Retently

JANUARY 25, 2023

Given the growing concerns of online shoppers a bout protecting their personal data and 56 % of consumers wanting more control over it, big tech companies were determined to act. These concerns reached a critical point when Apple announced the release of iOS 14 and its privacy features, changing the way apps collect user data.

Ecommerce 31

Ecommerce Loyalty Programs Advertising Loyalty 31

Currency Alliance

NOVEMBER 7, 2017

Every industry now has to be conscious of the heightened, personalized demands of the modern consumer, including the loyalty industry. We have the opportunity to shape the future of loyalty programs so they fit seamlessly with other liquid, flexible markets in which people interact every day. Making data actionable.

Loyalty Programs 45

Loyalty Programs Loyalty Consumers Technology 45

CSM Magazine

MARCH 28, 2025

In this article, we look at what companies learn from casinos customer services offering and the different ways they use these techniques to attract and retain users. Getting insights from data Data analytics is a powerful tool that can benefit companies across industries. Read on to find out more!

Company 52

Company Customer Service Hospitality Exceptional Customer Service 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

InMoment XI

OCTOBER 4, 2024

Whether you are curious about other programs/ROIs, want to gain a better understanding of options in the market, or are insight-obsessed like us, you can gain unlimited access to all of our valuable calculators by simply entering your email. For example, you can segment customers based on shared experiences or traits.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

ShepHyken

SEPTEMBER 3, 2019

Taking this into account, it is almost always more profitable to retain existing customers versus acquiring new customers. There are high-, mid- and low-value customers. In your customer base, there are fewer high-value customers and losing them could drastically, negatively impact your business profits.

Customer Centricity 98

Customer Centricity Loyalty Programs Loyalty Metrics 98

Thematic

DECEMBER 5, 2018

Think customer loyalty programs are all about getting generic discounts, points and rewards? Today, it’s more about offering customers something as personalized as possible, so that they feel truly special. Why is customer retention important? 3 benefits to improve customer retention with analytics.

Customer Retention 96

Customer Retention Analytics Data Strategy 96

Comm100

FEBRUARY 10, 2022

Now that you know why personalized customer service matters and how it can make your brand stand apart from the competition, let’s look at the seven best strategies that can translate those benefits into measurable results for your brand. Track and leverage customer data. So, your brand can respond to each customer individually.

Self Service 130

Self Service Customer Service Strategy How To 130

Optimove

NOVEMBER 20, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog will help sports betting operators uncover data-driven strategies to identify high-value players during the Super Bowl, the biggest betting event of the year. Data shows that 81% of U.S. or preferred sports.

Tips 64

Tips Sports Loyalty Programs Loyalty 64

Lumoa

NOVEMBER 21, 2023

In many companies, even though customer experience is regularly measured, data transformation becomes challenging for many reasons. But it is no longer a challenge, thanks to modern technologies like martech tools and back-office solution software and the use of artificial intelligence (AI) in customer feedback analysis.

Analysis 195

Analysis Feedback Social Media Chatbots 195

TechSee

JANUARY 7, 2020

Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases. Acquisition costs far outweigh those of keeping current customers, further motivating companies to implement innovative strategies to boost customer retention in the telecom industry.

Customer Retention 136

Customer Retention Industry Telecommunications Effort Score 136

Retently

JUNE 28, 2022

With a clear customer advocacy strategy, you can turn your Net Promoter Score into a valuable marketing tool that generates referrals, encourages new customers to sign up for your product or service, incentivizes repeat purchases and massively speeds up your business’s growth rate. Great feedback?

NPS 148

NPS Net Promoter Score Feedback Case Study 148

Gainsight

MARCH 31, 2025

CS teams certainly dont need to take on the responsibility of completing contracts, but including them in a transition conversation based on customer data can result in revenue growth and reduced churn. Thats where automation becomes critical. People are busy and often dont have time to keep up with every detail of all accounts.

Customer Journeys 52

Customer Journeys Strategy Effort Score B2B 52

Currency Alliance

NOVEMBER 29, 2017

As consumers grow more empowered, with more control and choice than they’ve ever had before, their loyalty to a brand and preference for concentrating their purchasing power becomes even more crucial to merchants. We understand that it’s not always easy to personalize as customers expect. What do we mean by liquidity?

Loyalty Programs 40

Loyalty Programs Loyalty Retail Consumers 40

Lumoa

JUNE 26, 2023

Customer Satisfaction Score – CSAT 3. To achieve this, you need information on customer behavior, interests, and trends. Building an omnichannel experience helps you access customer data from all your touchpoints. This data will help you create individual experiences for customers.

Omni-Channel 195

Omni-Channel Customer Experience Net Promoter Score Effort Score 195

Optimove

FEBRUARY 12, 2025

Examples: Make sure to: Provide discounts on spring-themed items for holiday shoppers Launch loyalty programs that give early access to seasonal collections Promote Christmas in July campaigns to re-engage customers mid-year #4. Learn more about automated customer retention here. #6.

Customer Retention 52

Customer Retention Strategy Loyalty Programs eBook 52

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. The way brands engage with customers will change dramatically in the next 2-3 years.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Kayako

AUGUST 21, 2018

What is customer retention? Simply put, customer retention refers to the strategies and tactics businesses use to encourage repeat purchases and ongoing loyalty from their existing customer base. Step one in getting to know your customers is to draw up in-depth customer personas.

Customer Retention 123

Customer Retention Loyalty Strategy Loyalty Programs 123

AskNicely

OCTOBER 10, 2017

If you want a picture of overall customer happiness, then survey a subset of your customer base periodically and see which way your score is heading. For more online reviews and referred customers, use NPS to identify promoters and add them to marketing’s referral and loyalty programs. Activate advocates.

NPS 150

NPS Net Promoter Score Survey Ecommerce 150

Pointillist

JUNE 15, 2018

It enables you to understand the root factors behind retention based on your customers’ complete history of interactions with your company over time. Unify Customer Data to Create a Single View of Your Customer. Data residing in silos is the biggest barrier to understanding your customers.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Optimove

JUNE 22, 2020

Customer-centric retail brands looking to provide personalized customer experiences across all marketing channels know that it is crucial to test and optimize consistently. Using loyalty data to power customer retention and reactivation. Using Loyalty Data to Power Customer Retention and Reactivation.

Customer Retention 52

Customer Retention Loyalty Data Loyalty Programs 52

BirdEye

JULY 5, 2023

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base. Why does relationship marketing work?

Examples 98

Examples Strategy Marketing Social Media 98

Retently

OCTOBER 23, 2024

This insight enables brands to develop a customer-centric strategy that enhances engagement and builds loyalty. Stores can use various types of surveys to collect experience data, such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys.

Ecommerce 109

Ecommerce Survey Retail NPS 109