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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

Creating a customer journey map is a detailed process that often involves collaboration from multiple departments, so outlining what you hope to learn as a result of the customer journey map will make sure the efforts are well spent. You might have already created these as part of your customer experience strategy.

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Business strategy template examples, plus free downloads

BirdEye

The BCG Matrix organizes everything into: Low volume, low return on investment (ROI) Low volume, high ROI High volume, low ROI High volume, high ROI The BCG Matrix is also effective in evaluating your various marketing channels to determine which are the most effective and worthwhile.

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Mastering Email Deliverability for Holiday Campaign Success: Part I

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Ensuring email deliverability is essential to the success of your upcoming holiday campaigns. That’s why mastering the rules of email deliverability is crucial to making sure your messages reach the inbox—and your customers.

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Why Marketing Retention is Key to Acquisition

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: While acquisition drives market share, customer retention is the unsung hero behind sustainable profits. Balancing acquisition with a strong retention plan is essential to driving marketing ROI.

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An Easy Guide on How to Use Data-Driven Customer Insights for Smarter Business Decisions

Thematic

Companies that use AI-driven customer insights don’t simply react faster—they stay ahead of the curve. In fact, high-performing businesses are 128% more likely to report strong ROI from their investments in predictive analytics. A structured customer insights framework is, therefore, essential. The result?

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9 Keys to Success for LATAM iGaming Operators

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog delivers nine actionable insights for marketing executives at LATAM iGaming on leveraging data-driven marketing strategies to scale and compete effectively. Guide to Advanced Customer Segmentation Download Now >> 1.

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Optimove Connect Day 1: A Powerful Kickoff from Positionless Marketing to AI-Powered Optimization 

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: What an incredible first day at Optimove Connect 2025!