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Customer Sentiment: How to Measure and Improve It

InMoment XI

In this post, we’ll dive into what customer sentiment is, why it matters, and how you can measure and improve it to boost your business performance. But first, let’s go over a few basic definitions of customer sentiment, customer sentiment analysis, and customer sentiment score. What is Customer Sentiment?

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4 Lessons You Can Learn From Amazon NPS to Your Boost Customer Loyalty

SurveySensum

But have you ever stopped to wonder why Amazon has such a huge loyal customer base? Well, it’s because of a customer satisfaction metric called Net Promoter Score. This is the power of loyalty programs which Amazon has taken to the next level. Are your customers truly satisfied? Let’s find out!

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Customer retention in the telecom industry – new thinking

TechSee

Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases. Acquisition costs far outweigh those of keeping current customers, further motivating companies to implement innovative strategies to boost customer retention in the telecom industry.

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The Ultimate Guide to NPS Benchmarking in Retail

SurveySensum

And the simple and effective tool to achieve this is the Net Promoter Score (NPS). The NPS score of your business determines how loyal your customers are and how likely they are to recommend you to others. Higher NPS scores indicate you have more customers to promote your business. How is NPS Calculated in Retail?

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Next-Generation Loyalty Marketing (for experts)

Currency Alliance

Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program. Points are just an excuse to start a dialog with customers, keep score, and enable an economy based on an incentives currency.

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How to Calculate and Improve Your Customer Retention Rate

Totango

Third , monitoring how your customer retention efforts affect your CRR allows you to see if your retention strategies are working or not. You can test a retention idea on a small sample group before implementing it with your entire customer base. To set a target CRR, research what CRR scores are common in your industry.

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How to Ask for a Referral from a Client (Without Feeling Awkward)

SurveySensum

Identify Your Biggest Fans When you’re looking for referrals, it’s like finding superheroes in your customer base – the ones who really love what you do. After Customer Support: If your customer has recently interacted with customer support and had a positive experience, it’s an opportune time to ask for a referral.

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