Thematic

OCTOBER 30, 2024

Tracking and examining customer conversations over multiple channels takes time and effort – which is why many top-tier brands and leading organizations are turning to AI-driven voice of customer (VoC) tools to extract insights from customer feedback at scale.

Voice of Customer 62

Voice of Customer Examples Industry Handbook 62

InMoment XI

MAY 14, 2022

This connection between consumer and brand is much deeper and more meaningful than a singular experience; therefore, it has a greater potential impact on long-term loyalty, advocacy, and value. A Few Examples from Best-In-Class Brands. is another example. Step #3: Engineer a Clearly-Defined—and Customer-Aligned—Brand Identity.

Brands 370

Brands Retail Loyalty Competitive Advantage 370

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. A transaction may be hours, days, or weeks down the road. #4.

Retail 59

Retail Loyalty Gamification Loyalty Programs 59

BirdEye

JULY 5, 2023

Benefits of relationship marketing Different types of relationship marketing Top 7 relationship marketing strategies Real-world examples of relationship marketing in action FAQs about relationship marketing Final thoughts on relationship marketing What is relationship marketing? Table of contents What is relationship marketing?

Examples 98

Examples Strategy Marketing Social Media 98

ShepHyken

FEBRUARY 3, 2025

Customers are willing to pay more for excellent service. An elevated customer experience often allows companies to charge a premium price and cultivate a loyal customer base. Building emotional connections with customers is more powerful than relying solely on points and perks in loyalty programs.

Loyalty Programs 79

Loyalty Programs Loyalty Connections Brands 79

CSM Magazine

MARCH 14, 2025

As consumer habits shift and expectations grow, brands face increasing pressure to create loyalty programs that feel personal, relevant, and rewarding. The way businesses reach customers is being updated with the help of AI, more engaging games, and new technology. This affects everyone.

Loyalty 52

Loyalty Trends Strategy Loyalty Programs 52

Beyond Philosophy

JUNE 11, 2015

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. They should want this because study after study shows the financial rewards of having loyal customers. Customer loyalty programs are especially popular among retailers.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Retail 60

InMoment XI

AUGUST 1, 2024

These tools help identify the emotions and attitudes expressed by customers, converting qualitative feedback into quantifiable insights. After analyzing the data, assign numerical values to calculate the overall customer sentiment score. Providing exclusive offers to loyal customers can also make them feel valued and appreciated.

Measurement 195

Measurement Effort Score How To Hotels 195

Lumoa

AUGUST 25, 2020

You can’t grow your business without expanding your customer base. However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. According to experts, about 50% of your customers churn naturally every five years.

Strategy 195

Strategy Chatbots Self Service Customer Retention 195

Currency Alliance

AUGUST 15, 2024

This implies being able to determine offers and incentives based on predicted CLV, so that personalization produces favorable business outcomes. As a consent-based platform, a loyalty program is arguably the most useful tool for powering a brand’s wider personalization efforts.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

GetFeedback

FEBRUARY 2, 2020

According to Yolanda Ritter, a customer support manager at UKWritings and Academized , “while you’re making efforts to get to know them and remember key details about your customers, you should also be transparent and share things about your business with your customers. Start a customer loyalty program.

Loyalty 170

Loyalty Loyalty Programs Rewards Programs Social Media 170

SurveySensum

AUGUST 4, 2023

In today’s competitive marketplace, building strong customer loyalty has become a game-changer for retailers. And by delivering personalized customer loyalty programs, retailers can deliver a great customer experience in retail. billion in 2022 and is projected to grow from $6.47 billion by 2030.

Loyalty Programs 52

Loyalty Programs Retail Loyalty Feedback 52

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. The customer experience has evolved. Why hasn’t loyalty? Customer singular.

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

Optimove

FEBRUARY 12, 2025

Segment Audiences to Maximize Engagement Segmentation enables marketers to target customers with similar characteristics based on product preferences, purchase history, behavioral activity, and overall customer value. Brands can foster loyalty and drive repeat purchases by personalizing messages, recommendations, and incentives.

Customer Retention 52

Customer Retention Strategy Loyalty Programs eBook 52

Currency Alliance

NOVEMBER 7, 2017

Every industry now has to be conscious of the heightened, personalized demands of the modern consumer, including the loyalty industry. We have the opportunity to shape the future of loyalty programs so they fit seamlessly with other liquid, flexible markets in which people interact every day. Take personalization for example.

Loyalty Programs 45

Loyalty Programs Loyalty Consumers Technology 45

Optimove

DECEMBER 18, 2024

Responsible Gaming with Data: By leveraging behavioral analytics and customizable limits, LATAM operators can build trust, enhance player well-being, and meet regulatory expectations, following Europe’s example. By leveraging retention strategies, LATAM operators can also reduce churn, foster loyalty, and maximize player lifetime value.

Gamification 64

Gamification Sports Loyalty Programs Omni-Channel 64

Retently

JANUARY 25, 2023

Launch loyalty programs For 78% of US consumers , a good loyalty program encourages them to buy more, while 72% are more likely to recommend brands to others. Hence, one of the key benefits of such a program is that it helps build a loyal customer base.

Ecommerce 31

Ecommerce Loyalty Programs Advertising Loyalty 31

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Customer Bliss

MAY 15, 2019

The day after the store opened, she went over and registered Buddy, signed up for the loyalty program, and made an appointment for his first grooming. ” Signal That You Value Customer Loyalty: A Case Study. This presses against the industry shift to instead give miles based on ticket price.

Case Study 164

Case Study Chief Customer Officer Video Course 164

TechSee

JANUARY 7, 2020

Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases. Acquisition costs far outweigh those of keeping current customers, further motivating companies to implement innovative strategies to boost customer retention in the telecom industry.

Customer Retention 136

Customer Retention Industry Telecommunications Effort Score 136

Totango

JULY 1, 2022

Then we’ll explore why it plays a major role for B2B SaaS business models and how loyalty for B2B businesses differs from that for B2C brands. Finally, we’ll show you how you can leverage customer loyalty to promote B2B referral programs that expand your customer base and increase your revenue.

B2B 114

B2B Loyalty Net Promoter Score B2C 114

InMoment XI

OCTOBER 4, 2024

It involves the collection and analysis of customer feedback across all touchpoints, from the first visit to the company website to conversations with customer support. The feedback is used to improve the quality of each interaction so that a customer develops and maintains a positive perception of the brand.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Currency Alliance

NOVEMBER 29, 2017

As consumers grow more empowered, with more control and choice than they’ve ever had before, their loyalty to a brand and preference for concentrating their purchasing power becomes even more crucial to merchants. A more useful loyalty program for the customer is one that offers them a loyalty currency that they desire.

Loyalty Programs 40

Loyalty Programs Loyalty Retail Consumers 40

Retently

JUNE 28, 2022

Considering that 73% of consumers are more likely to recommend a brand with a good loyalty program, putting together one is worth the try. By analysing the NPS feedback and tailoring your approach to specific customer segments you will have a chance to engage not only Promoters, but even Passives and Detractors to some extent.

NPS 148

NPS Net Promoter Score Feedback Case Study 148

Comm100

FEBRUARY 10, 2022

Glossier’s customer service department responds to buyer messages and comments on social media. For example, after a customer buys a product, one of Glossier’s representatives reaches out to them via automated email responder. 6 different ways to personalize your customer service. Conclusion.

Self Service 130

Self Service Customer Service Strategy How To 130

Lumoa

JUNE 26, 2023

In fact, several companies, ranging from media to finance, are already investing in an omnichannel customer experience to boost their sales and revenue. For example, Target, one of the top US retail chains, improved its pickup sales with an omnichannel campaign. This data will help you create individual experiences for customers.

Omni-Channel 195

Omni-Channel Customer Experience Net Promoter Score Effort Score 195

SurveySensum

NOVEMBER 1, 2024

However, the question arises – in what way can you convert casual customers to passionate brand advocates ? In this blog post, we will delve into the ins and outs of brand loyalty, and types of brand loyalty, talk about some examples of successful brands and walk you through how to measure and build brand loyalty.

Loyalty 52

Loyalty Customer relationships Brands Sales 52

Grade.us

MAY 9, 2017

There are plenty of ways to offer value to customers beyond the sale of products or services, but one of the most popular methods that business owners use is the loyalty program. The average American household is enrolled in 29 loyalty programs as of 2015 , according to a census by Colloquy. Win-win situation.

Loyalty Programs 38

Loyalty Programs Loyalty System Rewards Programs 38

Lumoa

NOVEMBER 21, 2023

When it comes to increasing profitability and retaining a loyal customer base, the ability to smartly source, analyze, and use customer feedback data to enhance services and products makes all the difference. But it is one thing to claim that a business values customer feedback and another to sift out the actionable data.

Analysis 195

Analysis Feedback Social Media Chatbots 195

SurveyGizmo

FEBRUARY 4, 2021

For an organization that truly wants to become customer-centric, then they need a strategy for building customer loyalty. And building a loyal customer base should be one of their goals when launching a VoC program. Striving for a superior customer experience should go hand-in-hand with your VoC program.

Loyalty 98

Loyalty Net Promoter Score Airlines Hotels 98

Optimove

JUNE 22, 2023

By utilizing these tiny devices, brands can deliver highly targeted, valuable content and offers to customers based on their location and preferences: In-store navigation: Beacons can be used to provide customers with indoor navigation support, helping them to find products and get around the store more easily. Irresistible!

Customer Engagement 98

Customer Engagement Technology Engagement Loyalty Programs 98

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. The way brands engage with customers will change dramatically in the next 2-3 years.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Method:CRM

JULY 11, 2022

While many factors contribute to customer experience, the primary touch points are people and products. Have you ever been impressed by how helpful a product is, or delighted at just how invested a customer support rep is in solving your issues? These are examples of how people and products deliver a great customer experience. .

Customer Journeys 92

Customer Journeys Customer Experience How To Loyalty Programs 92

Customer Guru

JUNE 12, 2018

As Heather Williams, the American singer-songwriter, said, Revolve your world around the customers and more customers will revolve around you. Building customer loyalty is a worthy investment for every startup. New business success is highly dependent on the satisfied and happy customer. Do let us know.

Loyalty 114

Loyalty Loyalty Programs Social Media Feedback 114

ProProfs Chat

DECEMBER 30, 2021

If you are confused about who your customers are and what they really need, psychographic segmentation can help. It divides customers based on their psychological traits – preferences, personality, lifestyle, and beliefs, and gives you a sneak peek of their thought processes. . Advantages of Psychographic Segmentation.

Examples 52

Examples Social Media Sports Survey 52

SurveySensum

JULY 27, 2023

Each of these examples shows how these brands have excelled in creating customized product recommendations, personalized email campaigns, memorable in-store experiences, and many more examples! The NikePlus loyalty program is a key pillar in delivering personalized experiences. Request a Demo

Retail 52

Retail Examples Feedback Customer Experience 52

Beyond Philosophy

OCTOBER 7, 2021

For example, you could take advantage of your partner, let them do more of the work, have them do favors for you, and so on. ” These offers say, “even though you are an actual loyal customer, you don’t get the best price.” For example, how much work do people have to put in to be a customer?

Loyalty 172

Loyalty Airlines Banking Customers 172