You’re Probably Measuring Customer Satisfaction Incorrectly
Kayako
MARCH 28, 2017
For example, Fred Reichheld, author of The Ultimate Question: Driving Good Profits and True Growth , reported that businesses that exclusively use customer satisfaction scores have a churn rate of 60-80%, even though they were satisfied or very satisfied in their last CSAT survey. So how should you interpret your customer satisfaction score?
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