Remove Customer Base Remove Industry Remove Loyalty Programs
article thumbnail

The Power of CX Experimentation: Turning Insights into Actionable Success

eglobalis

Experimentation helps companies determine which personalization strategies such as customized emails, product recommendations or loyalty programs resonate most with their customers. Siemens (Germany): Siemens employs A/B testing and multivariate testing to refine its industrial automation solutions.

article thumbnail

Growth vs. Customer Experience: A Dilemma?

ECXO

Reward Loyalty What to Do: Create loyalty programs that incentivize repeat purchases. Offer perks like discounts, early access, or exclusive content for long-term customers. Why It Works: Recognizing and rewarding loyal customers strengthens relationships and boosts lifetime value.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer retention in the telecom industry – new thinking

TechSee

With the telecommunications industry at saturation point, and with services largely commoditized, providers suffer from exceptionally high rates of churn. Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases.

article thumbnail

Top 5 Customer Service & CX Articles for Week of February 17, 2025

ShepHyken

What Customers Really Want From a Loyalty Program by Eileen Stephens (CMSWire) Customer loyalty programs have become a multi-million-dollar industry and a critical driver of revenue for brands. Forecasts point to significant growth in spend expected through loyalty programs in 2025.

article thumbnail

The Tale of Apex Gadgets: A Cautionary Tale of Ignoring Customer Experience

ECXO

The company dismissed it as a fluke, blaming overly picky customers. Loyal Customers Begin to Leave For years, Apex had a loyal customer base who swore by their gadgets. Clara, a long-time fan, was one such customer. One disgruntled customer posted a video on YouTube titled, Why Ill Never Buy Apex Products Again.

article thumbnail

I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands

InMoment XI

And that’s where true brand loyalty is born. The same philosophy rings true for more utilitarian industries, such as a leading retail pharmacy. Step #2: Understand Your Industry, Position, and Competition. Creating a strong customer-brand identity is also about offering a differentiated experience from your competitors.

Brands 370
article thumbnail

Voice of Customer Examples: How Different Industries Use VoC Insights

Thematic

But unless you actively seek and listen to what they’re saying and analyze customer behavior, your products and services will likely be out of sync with their evolving expectations. However, raw feedback data taken at face value can miss the mark and lead to flawed assumptions about what customers really care about.