CSM Magazine

MARCH 14, 2025

As consumer habits shift and expectations grow, brands face increasing pressure to create loyalty programs that feel personal, relevant, and rewarding. The way businesses reach customers is being updated with the help of AI, more engaging games, and new technology. This affects everyone.

Loyalty 52

Loyalty Trends Strategy Loyalty Programs 52

GetFeedback

DECEMBER 21, 2018

Unhappy customers are more likely to leave, and when they do, they take a piece of your business with them. More and more, companies are recognizing just how much customer happiness impacts revenue , and they’re focusing on transforming their customer experience to meet modern expectations. CallMiner ). CallMiner ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

InMoment XI

AUGUST 1, 2024

Better Product Development : Sentiment analysis provides valuable feedback on customer preferences and pain points related to products and services. This information is important for informing product development and innovation, allowing businesses to make data-driven decisions and create offerings that better meet customer needs.

Measurement 195

Measurement Effort Score How To Hotels 195

SurveySensum

AUGUST 4, 2023

In today’s competitive marketplace, building strong customer loyalty has become a game-changer for retailers. And by delivering personalized customer loyalty programs, retailers can deliver a great customer experience in retail. billion in 2022 and is projected to grow from $6.47 billion by 2030.

Loyalty Programs 52

Loyalty Programs Retail Loyalty Feedback 52

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. The customer experience has evolved. Why hasn’t loyalty? Customer singular.

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

CSM Magazine

MARCH 28, 2025

Companies from other industries can take a page out of casinos books and begin segmenting their customer base so they can create tailored experiences to meet the needs of different groups.

Company 52

Company Customer Service Hospitality Exceptional Customer Service 52

Optimove

DECEMBER 18, 2024

Player Retention as a Priority: European operators emphasize player retention through loyalty segmentation, gamification, and reactivation campaigns, which LATAM operators can adopt to reduce churn and drive long-term revenue. Download Now 8.

Gamification 64

Gamification Sports Loyalty Programs Omni-Channel 64

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Gainsight

MARCH 31, 2025

Equip CSMs to Kickstart Revenue Conversations with Expansion Playbooks Another successful strategy Revenue teams are starting to recognize is including Customer Success Managers (CSMs) in sales conversations. Lifecycle Email Drips: Implement a series of lifecycle emails that educate customers on advanced features encouraging gradual upsell.

Customer Journeys 52

Customer Journeys Strategy Effort Score B2B 52

Totango

JULY 1, 2022

Then we’ll explore why it plays a major role for B2B SaaS business models and how loyalty for B2B businesses differs from that for B2C brands. Finally, we’ll show you how you can leverage customer loyalty to promote B2B referral programs that expand your customer base and increase your revenue.

B2B 114

B2B Loyalty Net Promoter Score B2C 114

TechSee

JANUARY 7, 2020

Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases. Acquisition costs far outweigh those of keeping current customers, further motivating companies to implement innovative strategies to boost customer retention in the telecom industry.

Customer Retention 136

Customer Retention Industry Telecommunications Effort Score 136

BirdEye

JULY 5, 2023

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base. Why does relationship marketing work?

Examples 98

Examples Strategy Marketing Social Media 98

Comm100

FEBRUARY 10, 2022

Netflix then uses this information to personalize its content recommendations and meet your preferences—leveraging the power of personalization to engage with its users. Keep track of and reward loyal customers. Loyalty programs create a solid base for personalized customer service by helping you collect more data with every new order.

Self Service 130

Self Service Customer Service Strategy How To 130

SurveySensum

NOVEMBER 1, 2024

This loyalty builds a strong reputation that’s hard for others to chip away at, and loyal customers often spread the word, bringing in new faces organically. However, you have a loyal customer base that can help your brand sail through economic ups and downs, making you stronger when the times get tough.

Loyalty 52

Loyalty Customer relationships Brands Sales 52

ShepHyken

DECEMBER 9, 2022

And how can you make sure that your customer journey meets or exceeds those expectations? . Customers want to be able to reach a live person when they need assistance. And, perhaps most importantly, they want to feel like they’re valued as a customer. . How to align your customer journey with brand expectations

Customer Journeys 125

Customer Journeys Brands Sales Contact Center 125

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. The way brands engage with customers will change dramatically in the next 2-3 years.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

BirdEye

DECEMBER 28, 2024

Meet diners on the first page of Google Want to see the impact of Birdeye on your business? Location-specific content can help you meet diners at different stages of their decision-making process and build a relationship even before they need a restaurant booking. Implement multiple language support if your customer base is diverse.

Tips 97

Tips Social Media Chatbots System 97

Customer Guru

JUNE 12, 2018

Rewarding the regular customers with some extra discounts, gifts or exclusive offers is the best idea to keep them stick around. It also promotes business by encouraging other customers to try to meet that status. What else can startups do to improve loyalty? Do let us know.

Loyalty 114

Loyalty Loyalty Programs Social Media Feedback 114

Totango

MARCH 31, 2020

Hi, In the last two weeks we have all acclimated to a new reality where we have to work from home, meet online with our colleagues and learn how to drive every aspect of our life: fitness activity, meeting friends, school, etc., The way we meet face-to-face changed, and very quickly, we learned to do everything remotely.

NPS 77

NPS Loyalty Programs Meeting Metrics 77

CSM Magazine

JANUARY 27, 2025

Thats why customer segmentation is so importantit lets you tailor your service to meet specific expectations. How do you segment your customers effectively? Start by categorizing them into groups based on shared traits, such as: Order Volume : Are they small-scale buyers or high-volume purchasers?

Customer Service 52

Customer Service Multi-Channel Chatbots Social Media 52

delighted

OCTOBER 22, 2024

Beginning at the awareness stage, where the customer first learns about your brand, and culminating with the purchase decision, the ecommerce journey tells the story of how customers interact with your product. Enhancing each stage of the ecommerce customer journey can help increase conversion and engagement across your customer base.

Customer Journeys 52

Customer Journeys Ecommerce Social Media Net Promoter Score 52

Happy or Not

DECEMBER 9, 2024

By collecting feedback from customers through in-location surveys, such as in-the-moment feedback kiosks, and online channels like embedded website pop-ups, email surveys, or online reviews, companies can gain a clear picture of the customer experience and meet expectations effectively.

Customer Retention 36

Customer Retention Analytics Feedback Analysis 36

Thematic

OCTOBER 30, 2024

Strip away all the fluff, and your organization's success ultimately hinges on one thing—how well your products and services meet your customers' needs, wants, and desires. Reduced customer churn Customer churn can be detrimental to any business.

Voice of Customer 62

Voice of Customer Examples Industry Handbook 62

Vonage

MARCH 9, 2016

With Salesforce’s Social Studio you can not only monitor how people are perceiving your brand, but also engage with your customer base across several different channels. Salesforce is a powerful platform that offers many different ways to enhance your customers’ experience and improve your brand perception. You’ve convinced me!

Social Media 120

Social Media Effort Score Loyalty Programs Feedback 120

Beyond Philosophy

OCTOBER 7, 2021

Rule #2: Loyalty goes two ways. Customer loyalty doesn’t work if the organization is doing all the taking. Customers need to feel like you meet their needs, too. In this relationship, creating a loyal customer means that sometimes you sacrifice for one another. Please don’t take my word for it.

Loyalty 172

Loyalty Airlines Banking Customers 172

Retently

MAY 9, 2024

This article takes a look at the seven deadly sins of B2B customer retention that you’ll want to avoid and the relevant solutions you may want to consider. Personalizing customer interactions, offering exceptional customer support, and proactively addressing concerns are key components that boost customer retention and trust in B2B markets.

Customer Retention 119

Customer Retention B2B Customer Journeys Loyalty Programs 119

Retently

OCTOBER 23, 2024

Therefore, stores need to ensure that the contracted providers meet the expectations of their potential customers whenever possible. Types of Surveys for Product Usage Product experience can be measured using: CSAT surveys can help gauge customer satisfaction with the quality and performance of the product.

Ecommerce 109

Ecommerce Survey Retail NPS 109

Totango

APRIL 1, 2020

Hi, In the last two weeks we have all acclimated to a new reality where we have to work from home, meet online with our colleagues and learn how to drive every aspect of our life: fitness activity, meeting friends, school, etc., The way we meet face-to-face changed, and very quickly, we learned to do everything remotely.

NPS 62

NPS Loyalty Programs Meeting Metrics 62

Win the Customer

AUGUST 9, 2016

But before your company jumps on the mobile payment bandwagon, make sure you know why your customers want mobile payments in the first place to better meet their needs and expectations. Like anything in business, customers primarily want ease and convenience when using mobile payments. Streamlined Loyalty Programs.

Consumers 52

Consumers Loyalty Programs Loyalty Retail 52

SurveySensum

DECEMBER 4, 2024

You don’t want your customers overwhelmed or frustrated. Also, it is essential to consider factors such as response rates, size of the customer base, and customer segments while launching the NPS survey in banks. Gain real-time insights with SurveySensum’s NPS software to drive customer retention and loyalty!

Banking 52

Banking NPS Financial Net Promoter Score 52

ProProfs Chat

DECEMBER 21, 2020

A lot of business owners want to reduce customer churn and retain as many as possible. Stable customer base results in higher referrals, improved upsell revenue and increased lifetime value (LTV) which further results in improved customer acquisition in future. Failing to Deliver as Per Customer Expectations. “

Strategy 98

Strategy Loyalty Programs Customers Loyalty 98

ShepHyken

APRIL 17, 2017

Getting More Referrals = Letting People Your Customers Care About Know About Brands That Care About Them by Joseph Michelli. Joseph Michelli) Here are some broad approaches to activating promoter behavior in your loyal customer base. How to Drive Customer Loyalty Among Millennials by Timi Garai.

Social Media 79

Social Media Customer Service Airlines Loyalty 79

Win the Customer

SEPTEMBER 12, 2023

For traditional businesses, this means bridging the gap between physical and digital realms to meet customers where they are. Implementing Advanced Analytics Utilizing data analytics can unlock valuable insights about customer behavior, preferences, and pain points.

Innovation 59

Innovation Customer Experience Loyalty Programs Customer Centricity 59

SurveySensum

JUNE 26, 2024

But have you ever stopped to wonder why Amazon has such a huge loyal customer base? Well, it’s because of a customer satisfaction metric called Net Promoter Score. This is the power of loyalty programs which Amazon has taken to the next level. Let’s find out!

NPS 52

NPS Loyalty Net Promoter Score Effort Score 52

Comm100

JUNE 13, 2018

This helps increase buyer confidence, and push customers through checkout faster. Digital payment methods also help retailers address a more global, increasingly mobile customer base during the shopping season. With your website technically sound and easily navigable, you will be ready to meet holiday traffic.

Tips 168

Tips Self Service e-support Social Media 168

Totango

MARCH 5, 2021

You can test a retention idea on a small sample group before implementing it with your entire customer base. Fifth , by tracking and improving your CRR, you can optimize customized retention strategies for different segments of your customer base.

Customer Retention 92

Customer Retention How To Net Promoter Score Effort Score 92

InteractionMetrics

FEBRUARY 20, 2025

Tracking churn alongside NPS allows you to determine whether customers are leaving your business due to a poor customer experience. Customer Lifetime Value (CLV): Do promoters spend more and stay longer? If promoters tend to spend more money, you can design loyalty programs and exclusive offers to enhance engagement.

NPS 52

NPS Net Promoter Score Strategy How To 52