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CX Takeaways From Dreamforce 2019

GetFeedback

Benioff used the example of a Newsweek magazine cover titled, “ Can You Trust Your Toaster? ” . Benioff explained we are in an intelligence revolution — most people have an Amazon or Google smart home device — and as such, customers have a new level of expectation when it comes to trusting a brand. Why are they asking that?

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Marketing Through Valuable Experiences

Kerry Bodine

But a decade later, the archaic model of interrupting customers—as they watch TV, read magazines, drive down the road, or use their mobile apps—is still hanging on tight to brands’ pocketbooks. Netflix understood prospective customers’ cravings for great TV and launched its investment in original programming with 2013’s House of Cards.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. So the initiative offers meaningful utility to many customers. Most loyalty programs might have 30% of total customers enrolled, but only 10-15% of customers active in the past 90 days.

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What really makes customers happy?

ijgolding

The survey contained five simple questions as follows: What are the three most important things to you as a customer (consumer) of an organisation? What irritates you most as a customer (based on recent experiences)? My book, ‘Customer What? – You can do so on Amazon.com or Amazon.co.uk.

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When Should You Start Measuring Net Promoter Score?

Retently

Others, like magazines, are sold on a monthly subscription and are only as relevant as the latest issue. Once you’ve built a steady base of customers, you can “afford” most of the negative feedback. When you lack that customer base, all it takes is one bad review to squash your growth potential.

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Customer Satisfaction Questionnaires—Top Benefits of Using Them

GetFeedback

Customer satisfaction questionnaires give your customers a direct channel to tell you how they feel about your product and your support offering. According to CMO Magazine customer spend grows alongside trust , after building the relationship. Eventually, loyal customers spend 67% more than new ones.

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Proving the ROI of the Chief Customer Officer Role, With Enrique Gomez Alonso – CB71

Customer Bliss

Enrique Gómez Alonso is since February 2015 Chief Customer Officer in Zurich Insurance Spain. In his current position he is responsible of defining and implementing Zurich Spain customer strategy, from customer experience to customer base management or customer data analytics. Understanding Quick ROI.