Beyond Philosophy

FEBRUARY 10, 2020

Nearly 20 years ago, when I started Beyond Philosophy and before Customer Experience was a well-known concept, my motivations were to create a competitive differentiator that would get more business for my clients. However, business is also all about return on investment (ROI).

Meeting 172

Meeting Hospitality Return on Investment Telecommunications 172

Optimove

OCTOBER 22, 2024

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more It’s that time of the year again The holiday season is approaching, and marketers worldwide are gearing up for their campaigns. This usually involves a strategy of increasing send volumes and frequency.

Return on Investment 69

Return on Investment ROI Metrics Engagement 69

Lumoa

JUNE 30, 2022

Maybe they don’t get included in product decisions or informed when new marketing campaigns are run. Support interactions are an important part of the customer experience you’re creating, but making them the main thing can hurt you. It’s on you to make the case that customer experience is one of the things that need to be prioritized.

Customer Experience 259

Customer Experience How To Metrics Feedback 259

ECXO

MARCH 5, 2024

IBM, a tech giant, reported a significant return on investment after employing Design Thinking in their customer journey. It resulted in faster time to market, improved user experience, and ultimately, a happier customer base. This isn’t just for designers or product developers.

Customer Centricity 294

Customer Centricity Competitive Advantage Innovation Customer Journeys 294

Customer Bliss

MAY 26, 2016

This appreciation for delivering a comprehensive one-company experience brings with it a new appreciation for the need for a Chief Customer Officer to unite the organization in understanding and developing the competencies to work in this manner. Three Market Conditions. How to Build Your Customer Driven Growth Engine.

Chief Customer Officer 141

Chief Customer Officer Customer Experience Social Media Return on Investment 141

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

Beyond Philosophy

JANUARY 19, 2019

Stay Ahead of Your Competition with New Advances in CX Marketing. This podcast discusses the five areas you can address that will change the results you get with your Customer Experience. Having a record of your return on investment (ROI) for Customer Experience programs is vital. But not all ROI is sales-based.

Net Promoter Score 84

Net Promoter Score Marketing ROI Return on Investment 84

Confirmit

OCTOBER 30, 2018

" — Seth Hall , VP Customer Service. Previously expected market share was no longer guaranteed and the competitive landscape began to get crowded. Philadelphia Insurance realized that long-term success in this new market required a fresh strategy – and a differentiator to set them apart from competitors.

Return on Investment 40

Return on Investment Insurance Net Promoter Score Policies 40

SurveySparrow

JANUARY 8, 2020

Evidently, social media is taking over the marketing arena and most of the conventional marketing methods have gone out of vogue. Yet Email Marketing still has a relevant role to play even to this day and is used by zillions of enterprises around the world. Email survey software and email marketing tools are in huge demand.

Tools 93

Tools Marketing CRM Software 93

Beyond Philosophy

NOVEMBER 10, 2014

For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. According to the study, “the cumulative return of a $100 investment in the ACSI fund from April 2000 to April 2012 was $490, a gain of 390 percent.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience Insurance 164

Optimove

FEBRUARY 24, 2025

Using RFM segmentation allows operators to focus marketing efforts on the most valuable lottery players, maximizing the effectiveness of reengagement strategies. Optimove Insights analyzed several iGaming brands with a total customer base of 5,341,332 players and found that approximately 60% of players are dormant.

Effort Score 52

Effort Score Return on Investment ROI Resources 52

Beyond Philosophy

JANUARY 19, 2019

Stay Ahead of Your Competition with New Advances in CX Marketing. This podcast discusses the five areas you can address that will change the results you get with your Customer Experience. Having a record of your return on investment (ROI) for Customer Experience programs is vital. But not all ROI is sales-based.

Net Promoter Score 79

Net Promoter Score Marketing ROI Return on Investment 79

ProProfs Chat

OCTOBER 30, 2021

The identification of what customers want is important and based on different factors, marketers need to divide people into market segments. That’s exactly what market segmentation is all about! With the help of certain shared factors, a wide population can be put into subgroups for targeted marketing.

Marketing 95

Marketing Social Media B2B Groups 95

Comm100

APRIL 12, 2018

While the internet has opened up new markets for businesses around the world, it has also allowed competition from companies globally. In the 21st century, many companies are facing hordes of competition in almost every market. Understanding Customer Experience.

NPS 194

NPS Measurement Effort Score Customer Experience 194

InMoment XI

NOVEMBER 15, 2023

Customer Lifetime Value (CLV) : CLV calculates the total value a customer is expected to bring to a business throughout their entire relationship, guiding decisions related to marketing, customer acquisition, and retention strategies. What is the ROI of Customer Experience Analytics?

Analytics 243

Analytics Customer Experience e-support Net Promoter Score 243

ShepHyken

OCTOBER 22, 2021

Grey Idol is the marketing director at altLine by the Southern Bank, a trusted provider of invoice factoring and accounts receivable financing. He shares six ways companies and their brands can deliver an exceptional customer experience. Here are six ways you can deliver an exceptional customer experience. . Conclusion .

Tips 153

Tips Customer Experience Management Return on Investment 153

Lumoa

SEPTEMBER 11, 2023

A company can have the best, trained customer service team providing the highest level of service, but they have no influence over how a customer perceives their brand. All the company can do is try to ensure that its products, services, and marketing are conveying the right message and delivering value to customers.

Strategy 195

Strategy Customer Experience Net Promoter Score Effort Score 195

Lumoa

SEPTEMBER 11, 2023

A company can have the best, trained customer service team providing the highest level of service, but they have no influence over how a customer perceives their brand. All the company can do is try to ensure that its products, services, and marketing are conveying the right message and delivering value to customers.

Strategy 195

Strategy Customer Experience Net Promoter Score Effort Score 195

Optimove

JUNE 18, 2024

Up your mobile marketing game with this guide Download Now Why it Matters: In an evolving digital landscape and crowded marketplace, businesses seek effective ways to connect with their customers and deliver personalized messages that truly resonate. For more insights, contact us to Request a Demo.

Marketing 52

Marketing Return on Investment ROI Connections 52

Second to None

APRIL 12, 2018

In order to establish a strong understanding of customer insights, restaurant managers may want to consider investing in a customer database to collect important data, key insights, and trends to better serve and suit their customers for improved business relationships and better business outcomes.

Marketing 67

Marketing Social Media Loyalty Programs Rewards Programs 67

Alida

MAY 10, 2016

Note: The following guest blog post from CX expert Jeanne Bliss first appeared as a preface in The Enterprise Guide to Customer Experience , an ebook authored by Tyler Douglas, chief sales and marketing officer at Vision Critical. Customer Experience is not a new idea. Now the message has finally caught on.

Chief Customer Officer 100

Chief Customer Officer Strategy Company Customer Experience 100

Optimove

DECEMBER 23, 2024

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more The Cost of Generosity Bonusing is a cornerstone of player engagement in the gaming industry. For more insights on generosity marketing, bonus optimization, and predictive analytics, contact us to request a demo.

Marketing 59

Marketing Return on Investment ROI Analytics 59

Optimove

JUNE 30, 2022

While we can’t call ourselves futurists just yet, this is pretty much what Optimove has done in the CRM marketing space. Back in 2017, at a customer event, we proclaimed that in the not-so-distant future – by 2027, to be exact – customer acquisition as we know it would be vanquished, and all marketing would become relationship marketing.

Marketing 52

Marketing Fashion Return on Investment ROI 52

CSM Magazine

FEBRUARY 16, 2021

Building a loyal customer base is essential to growing and maintaining a successful business. Loyal customers will always choose your brand over any others. They will do this based on their experience of your products, customer service and the unique qualities that set your business apart. The Buyer Journey.

How To 86

How To Return on Investment Loyalty CRM 86

BirdEye

AUGUST 20, 2024

The key lies in effective HVAC marketing. In this guide, we’ll explore the most impactful HVAC marketing strategies, including SEO, social media, and email marketing, to help you grow your business and stay ahead of the curve. So, how do you Identify ideal customer personas?

Strategy 59

Strategy Marketing Social Media Chatbots 59

BirdEye

DECEMBER 28, 2023

Geofencing marketing works similarly – It’s like setting up invisible storytelling corners around a business. This digital marketing method ensures that the right message reaches the right person at just the right spot. This digital marketing method ensures that the right message reaches the right person at just the right spot.

Marketing 59

Marketing Advertising Social Media Tips 59

Optimove

MARCH 28, 2023

Acquisition marketing is a critical component of any successful growth strategy. But during a recession, acquiring new customers can be an even trickier endeavor. On the one hand, brands facing a challenging economic downturn work with limited resources in a competitive market. Where We’re At Consumers are spending less.

Marketing 52

Marketing Return on Investment Analysis Social Media 52

Totango

JUNE 28, 2022

The primary mission of a Chief Marketing Officer (CMO) is to foster growth, attract new leads, and increase sales by effectively communicating the value the company’s products and services can provide. Maximize Your Return on Investments. Be Proactive About Customer Health .

Return on Investment 78

Return on Investment Competitive Advantage ROI Effort Score 78

Comm100

FEBRUARY 13, 2018

Many managers would say yes – the concept of delighting customers to cement loyalty has been ingrained into many people’s thinking, and has become such a commonly held belief that many organizations do not even question it. The ugly truth is that beyond meeting customer expectations, delighting customers has a minimal impact on loyalty.

Strategy 131

Strategy Self Service Knowledge Base Call Center 131

Totango

JULY 1, 2022

Finally, we’ll show you how you can leverage customer loyalty to promote B2B referral programs that expand your customer base and increase your revenue. What Is Customer Loyalty? What Are Key Differences between Customer Loyalty for B2B and B2C Brands?

B2B 114

B2B Loyalty Net Promoter Score B2C 114

BirdEye

APRIL 7, 2023

Are you excited to run your next marketing campaign and see the results? Measuring the success of your marketing efforts the right way is crucial. By tracking the right marketing KPIs, you can course-correct, amplify suitable campaigns, and achieve higher goals. Table of contents What are marketing KPIs?

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

BirdEye

MAY 16, 2023

When to use a referral email program While an email can help leverage your customer base and expand your market, it may not suit all scenarios. Here are some situations that you can use a referral email program for your marketing : When your customer base is active and your customers are willing to refer other people.

Return on Investment 98

Return on Investment Loyalty Fashion Sales 98

BirdEye

MARCH 24, 2023

Table of contents Business development defined Differences between business development and sales Business development versus sales development Differences between business development and marketing What does a business development manager do?

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

SmartMessage Blog

JANUARY 26, 2021

What is the Importance of Machine Learning on Email Marketing? Machine learning algorithms enable businesses to grasp the best combinations that will drive more clicks and strengthen email marketing strategies. Email marketing is evidently a powerful tool, with massive advantages, that is used to promote certain products or services.

Marketing 40

Marketing Return on Investment Banking Analysis 40

Lumoa

JUNE 22, 2021

So yeah, we’re practically the challenger on the Norwegian mobile market. Sofia: Yeah, yeah, this is a challenge for I guess, many companies that are working with customer experiences. Merete: Yeah, I mean, a guy, he’s in the insurance business in Norway, and he works with customer experience. Your cx practitioner?

Customer Centricity 195

Customer Centricity Hotels Customer Experience Customer Journeys 195

Comm100

NOVEMBER 13, 2022

Chat concurrency also allows agents to handle multiple chats at once, allowing agents to keep queues down and begin responding to customers as soon as possible. . The efficiencies of live chat also mean a high return on investment (ROI) for the technology. Kate is the Content Marketing Specialist at Comm100. Article by.

Tools 242

Tools Customer Service Tips Omni-Channel 242

SurveySparrow

APRIL 23, 2023

Lead Generation and Demand Generation are two marketing strategies often used to attract potential customers and generate interest in a company’s products or services. In this article, we will discuss demand generation vs lead generation – everything you need to know about the difference in B2B marketing.

B2B 52

B2B Marketing Social Media Advertising 52