ECXO

AUGUST 19, 2024

Customer Experience Experimentation: Your Final Frontier Introduction Customer Experience (CX) is a critical battleground in today’s competitive market. Experimentation validates hypotheses, uncovers areas for improvement, and ensures new initiatives resonate with customers.

Customer Journeys 368

Customer Journeys Customer Experience Net Promoter Score Effort Score 368

ECXO

DECEMBER 25, 2024

In the sometimes lunatic world of business, companies often find themselves walking a tightrope between the relentless pursuit of growth and the need to create outstanding customer experiences. Whats more, the COVID-19 pandemic accelerated this shift, as companies adopted digital tools and reimagined customer touchpoints to remain relevant.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

InMoment XI

OCTOBER 24, 2024

One key factor in becoming a truly customer-obsessed company is using a customer engagement platform. When you reach customer-obsessed status, you set yourself apart from the competition and stand out in the market. Klayvio Klayvio is a customer engagement platform that is tailored to e-commerce businesses.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

eglobalis

SEPTEMBER 16, 2024

Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints.

B2B 361

B2B Strategy Customer Experience Customer Journeys 361

ECXO

JUNE 11, 2023

It’s a strategic tool that helps B2B companies create meaningful difference in saturated markets. Define your brand values and messaging – having a clear set of brand values and messaging is essential to creating a consistent experience across all touchpoints. How does it align with your customers’ values and needs?

B2B 390

B2B B2C Touchpoint Customer Journeys 390

InMoment XI

MAY 10, 2022

As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. A loyal customer is valuable to retailers in a multitude of ways. Step #4: Marketing and Communication.

Retail 370

Retail Net Promoter Score Loyalty Programs Effort Score 370

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

Customer Journeys 122

Customer Journeys Touchpoint B2B Social Media 122

InMoment XI

AUGUST 3, 2023

Armed with these in-depth insights, businesses can fine-tune their product offerings, service delivery, and marketing strategies to align precisely with customer demands and desires. By staying ahead of the curve, companies can create a seamless and satisfying customer journey, resulting in increased customer satisfaction and loyalty.

Analytics 366

Analytics Customer Insights Data Social Media 366

InMoment XI

MARCH 23, 2025

Marketing your B2B product without first defining your ideal customer profile (ICP) is like shooting in the darkyou may have all the tools you need to hit your target, but that wont help much when you have no idea where it is. An ICP is a detailed description of the best-fit customer from your target audience.

Data 195

Data Touchpoint Effort Score Chatbots 195

InMoment XI

NOVEMBER 13, 2024

Acquiring new customers is more expensive than retaining current ones. Proactively monitoring customer health can help businesses cut churn by over 34% for at-risk clients. It informs effective marketing strategy. Churn prediction helps you tailor your marketing efforts to re-engage customers at risk of leaving.

Customer Retention 195

Customer Retention How To Analysis ROI 195

Retently

JANUARY 13, 2025

Whether you want a sleek one-question format or a more detailed follow-up, the ability to tailor your surveys ensures they feel natural and engaging to your customers. Multi-Channel Support for Diverse Customer Touchpoints Customers interact with your business in many ways emails, live chat, mobile apps, social media, and more.

Measurement 116

Measurement Tools Effort Score Multi-Channel 116

eglobalis

JULY 2, 2024

This simplicity overlooks the complexity of customer relationships and experiences, failing to capture nuanced feedback crucial for improving overall customer satisfaction. Metrics such as NPS, CSAT, CES, ACSI, and double-blind benchmark scores are most valuable when integrated into broader customer experience strategies.

NPS 443

NPS Feedback Net Promoter Score B2C 443

InMoment XI

JANUARY 9, 2024

B2B customers are more likely to continue doing business with a company that consistently delivers value, meets their expectations, and provides excellent service. Loyal customers are also more likely to recommend the business to others. Great customer experiences help your brand achieve differentiation. Support and service.

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

Optimove

FEBRUARY 10, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: While acquisition drives market share, customer retention is the unsung hero behind sustainable profits. Balancing acquisition with a strong retention plan is essential to driving marketing ROI. Heres how: 1.

Marketing 59

Marketing ROI Loyalty Customer Base 59

InMoment XI

SEPTEMBER 29, 2022

For retail banks, and most organizations, collecting data is only half the battle in the world of customer experience. Whether it be transactional surveys , online reviews , or a market research report about your customers, the data you collect needs to not just be analyzed, it needs to serve as a road map of future business decisions.

Banking 370

Banking Retail Data Omni-Channel 370

Retently

MARCH 11, 2025

Whether its analyzing product reviews, refining post-purchase experiences, or working with marketing and support teams to resolve issues, their job is to make shopping effortless and enjoyable. In a market where consumers have endless choices, 73% say a great experience influences their brand loyalty more than price or product.

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

Thematic

FEBRUARY 12, 2025

Have you ever launched a marketing campaign only to feel like it’s not hitting the mark with your audience? The answer could be hidden in your customer feedback. Understand Customer Preferences and Behavior Have you ever wished you could get inside your customers’ heads and figure out exactly what they want?

Analytics 62

Analytics Marketing Social Media Net Promoter Score 62

Retently

OCTOBER 23, 2024

Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction. Taking the importance of collecting customer feedback out of the way, where do we start?

Ecommerce 109

Ecommerce Survey Retail NPS 109

InMoment XI

JULY 12, 2023

With the number of businesses available to your customer base, including big competitive retail brands, you have to make your business stand out from the pack. In the modern digital world, it’s by creating a seamless customer experience strategy. So how do you guide customers through these stages?

Customer Experience 195

Customer Experience Strategy Self Service Customer Journeys 195

ECXO

APRIL 10, 2024

Similarly, in customer experience, a customer can behave both as an individual “particle” and as part of a collective “wave” As individual “particles”, customers have unique, personal experiences with a business. This concept can be applied to customer experience as well.

Connections 334

Connections Customer Experience Social Media Analysis 334

Retently

JULY 8, 2024

Let’s talk about something every business should care about: how happy your customers are. You’ve probably heard the saying, “Happy customers are the best marketing.” Well, Net Promoter Score (NPS) helps you get a handle on how your customers feel about your business. Here’s the alternative they offer: 3.

Touchpoint 78

Touchpoint NPS Survey Strategy 78

InMoment XI

OCTOBER 4, 2024

Customer Experience (CX) is the overall perception someone has of your brand based on their thoughts and feelings after each interaction with your business. From visiting your Instagram page to buying your product, each touchpoint along a customer’s journey contributes to their feelings about your brand and what it offers.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

ijgolding

OCTOBER 25, 2018

While collecting Friday night takeaway is not necessarily the most bleeding-edge example of an omnichannel customer journey, it is one that can operate easily. It’s this type of experience customers are expecting from all brands, at every touchpoint, regardless of what they are buying (e.g., Where to Begin: Customer Insights.

Customer Experience 167

Customer Experience Customer Journeys Touchpoint Multi-Channel 167

Experience Investigators by 360Connext

APRIL 23, 2024

By prioritizing the customer’s perception from pre-purchase to post-purchase stages, organizations are positioned to navigate the complex nature of consumer needs effectively. And they will be rewarded for that focus on the customer! Understanding Customer Experience Management (CEM) Let’s start at the beginning.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

InMoment XI

JANUARY 2, 2023

Increased competition in nearly every market is leading businesses of all types to search for ways to attract and retain their ideal customers. Customers have unprecedented access to information about products and services. What Is Customer Experience? How Do I Measure Customer Experience? Passives score 7 or 8.

Net Promoter Score 221

Net Promoter Score NPS Metrics Effort Score 221

Lumoa

JANUARY 27, 2023

Improv es Your Marketing You’ll be able to recognize the factors that influence customer behavior. Using this data, you can develop platform-specific marketing to better serve your customers. Identify Customer Touch Points Touchpoints are where your brand and your consumers meet and interact.

Customer Journeys 195

Customer Journeys Customer Experience Customer Service Touchpoint 195

InMoment XI

JULY 23, 2024

As digital transactions become more prevalent, the ecommerce customer experience is critical for its success. Brands that prioritize this aspect of business often find themselves leading the market, while those that neglect it struggle to compete in a crowded landscape. What Are the Benefits of A Good Ecommerce Customer Experience?

Ecommerce 195

Ecommerce Measurement Customer Journeys Customer Experience 195

CloudCherry

MARCH 19, 2019

Traditional CX metrics like customer satisfaction, customer effort and NPS are not directly tied to making money moves. While these metrics can help CX and marketing teams tell descriptive stories about the state of the customer’s experience, they aren’t credible when it comes to making business decisions.

Financial 218

Financial Metrics Customer Journeys NPS 218

Optimove

APRIL 6, 2023

Believe it or not, many CRM marketers today still use manual tools like Excel to manage their campaigns. Other marketers use stand-alone email platforms to engage and retain customers. And some still compile customer receipts individually to determine which email each should receive. Worst of all?

CRM 98

CRM Marketing Telecommunications Analytics 98

InMoment XI

SEPTEMBER 17, 2024

Awareness During this stage, the customer is gathering information, researching, and looking for options to solve the problem. Hopefully, with your marketing efforts and channels, the customer will come across your company and become aware of your solution to their problem. What Is Customer Journey Analytics?

Customer Journeys 195

Customer Journeys Net Promoter Score Self Service Touchpoint 195

InMoment XI

SEPTEMBER 5, 2024

When companies do offer personalized experiences, 78% of those customers who receive that level of personalization are likely to make repeat purchases. With these statistics in mind, it is clear that delivering consistent, memorable experiences is a must for any organization looking to build and sustain a loyal customer base.

Effort Score 195

Effort Score Net Promoter Score Customer Journeys Metrics 195

BirdEye

MAY 7, 2021

This means that the businesses that win aren’t merely the ones with the best marketing campaigns. The businesses that are able to build a reputation for consistently providing great experiences across both physical and digital touchpoints are the ones capturing a growing share of demand. We call this process Experience Marketing.

Strategy 98

Strategy Marketing Touchpoint Tips 98

Optimove

OCTOBER 20, 2022

With consumer spending cutbacks, it’s more important than ever for marketers to tighten their relationships with customers to stay loyal to a preferred, deeply trusted brand. Customer-led marketing still delivers brands an average increase of 33% in customer lifetime value. A new era of marketing.

Customer relationships 98

Customer relationships Consumers Marketing Social Media 98

Optimove

AUGUST 20, 2020

In the first two parts of this mini-series, we detailed the different methodologies available for marketers to orchestrate customer communications. The Methodologies of Marketing Orchestration – Part I. The Methodologies of Marketing Orchestration – Part II. increase in uplift per customer. A cross-sell campaign.

Customer Journeys 98

Customer Journeys Marketing Guidelines Communication 98

Lumoa

JUNE 30, 2022

Maybe they don’t get included in product decisions or informed when new marketing campaigns are run. That’s a limited view because your customers have many different touchpoints with your product and brand over time. It creates one main challenge: Are the insights you gain from tickets representative of your customer base?

Customer Experience 259

Customer Experience How To Metrics Feedback 259

delighted

OCTOBER 22, 2024

But while ecommerce has made retail purchases more accessible, it has also disrupted the traditional, linear, retail buyer’s journey and has transformed it into a more complicated series of customer touchpoints. Mapping these touchpoints is crucial to understanding the ecommerce customer journey – and improving customer experiences.

Customer Journeys 52

Customer Journeys Ecommerce Social Media Net Promoter Score 52

GetFeedback

SEPTEMBER 14, 2018

Customer churn means you not only lose revenue each month, but you’re also up against several other consequences that could severely impact your business. This may result in a loss of brand advocates and potential new business—or it could mean you’re sending out a new class of detractors into the market each month. Website visits.

Loyalty 170

Loyalty Effort Score Net Promoter Score Touchpoint 170