Retently

OCTOBER 23, 2024

Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction. Taking the importance of collecting customer feedback out of the way, where do we start?

Ecommerce 109

Ecommerce Survey Retail NPS 109

Experience Investigators by 360Connext

APRIL 23, 2024

CX leaders know customer experience (CX) is not just about transactional exchanges; it’s about building lasting relationships. But today’s C-Suite is still questioning the value of customer experience and asking if investing in CX is worth it. CX leaders need to present strong business cases for every step of their journey.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

ijgolding

OCTOBER 25, 2018

While collecting Friday night takeaway is not necessarily the most bleeding-edge example of an omnichannel customer journey, it is one that can operate easily. It’s this type of experience customers are expecting from all brands, at every touchpoint, regardless of what they are buying (e.g., cars, software, apparel).

Customer Experience 167

Customer Experience Customer Journeys Touchpoint Multi-Channel 167

Experience Investigators by 360Connext

FEBRUARY 20, 2024

Generative AI can also deliver recommended messaging based on these predictive customer insights. This proactive approach not only increases the likelihood of repeat business but also personalizes the customer journey at (potentially) every touchpoint.

Analysis 270

Analysis Analytics Customer Relationship Management Feedback 270

Experience Investigators by 360Connext

DECEMBER 1, 2020

Are Customer Journey Maps Really Necessary? My client had just returned from a presentation to her executive committee. The C-Suite had heard her desire to understand customers better, but they couldn’t see WHY that exercise would benefit the company, exactly. The verdict: Company 1 delivered support along 5 touchpoints.

Customer Journeys 190

Customer Journeys Examples Roadmap Exercises 190

Retently

MARCH 11, 2025

A CX Manager is responsible for the entire end-to-end customer journey, making sure every touchpoint from store purchase to post-fulfillment support is smooth, frustration-free, and ultimately leads to happier, more loyal customers. Monthly presentations for leadership , highlighting CX-driven improvements and business impact.

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

Optimove

OCTOBER 29, 2024

How AI is Transforming CDPs Download Now>> A New Standard for Personalized Digital Experiences Creating deeply personalized digital experiences is crucial for building customer loyalty and maximizing engagement.

Sports 52

Sports Customer Journeys Touchpoint Engagement 52

Customer Bliss

MAY 26, 2016

Note: On June 2, I’ll be presenting at a Vision Critical webinar on the rise of the chief customer officer. Customer Experience is not a new idea. However, the acceptance of customer experience as a differentiator to grow your business is new to most companies. Now the message has finally caught on.

Chief Customer Officer 141

Chief Customer Officer Customer Experience Social Media Return on Investment 141

Experience Investigators by 360Connext

JULY 17, 2024

Are Customer Journey Maps Really Necessary? My client had just returned from a presentation to her executive committee. She was defeated, and realized she made a misstep in trying to get resources for a customer journey mapping initiative. The verdict: Company 1 delivered support along five touchpoints.

Customer Journeys 143

Customer Journeys Examples Strategy Roadmap 143

Lumoa

FEBRUARY 14, 2024

How to Spot Gaps in Your CX Strateg y Tracking this data through CX management software gives companies the freedom to tinker with other aspects of CX, like the number of customer touchpoints or level of personalization, with measurable KPIs to judge the results. Fine-tuning your CX elements is a constant exercise.

Strategy 195

Strategy Customer Experience How To Multi-Channel 195

ShepHyken

AUGUST 31, 2023

Consistently improving the customer journey and user experiences can help you attract and retain loyal customers. Your customer journey refers to the path that your customers take as they interact with your brand at different touchpoints. Optimize this journey, and growth is well within your grasp.

Customer Journeys 133

Customer Journeys Net Promoter Score Touchpoint Customer Satisfaction 133

Thematic

MARCH 30, 2025

When teams rely on isolated data sets, it’s nearly impossible to uncover meaningful customer experience insights. Instead, you need unified data analytics to connect every touchpoint and every voice. Think of customer feedback analysis like laying the foundation for a building.

Customer Insights 62

Customer Insights Data Analytics How To 62

InMoment XI

NOVEMBER 20, 2023

Customer retention rates and customer service can be improved by using AI to actively listen for qualitative feedback and elicit more valuable responses. Personalization at Scale One of the standout benefits of AI in CX is the ability to deliver personalized experiences to customers on a large scale.

Customer Experience 243

Customer Experience Strategy Chatbots e-support 243

Lumoa

JUNE 26, 2023

Personalize all channels Final Thoughts What is omnichannel marketing customer experience? Omnichannel marketing customer experience is a strategy that integrates all marketing touchpoints – both offline and online – to create a seamless customer journey.

Omni-Channel 195

Omni-Channel Customer Experience Net Promoter Score Effort Score 195

ChurnZero

NOVEMBER 22, 2021

Using these models, you too can learn how to go toe-to-toe with your Finance team by presenting trade-offs to get the headcount you need. How to Perform a Top-Down Analysis for Customer-to-CSM Ratio. How to Perform a Bottom-Up Analysis for Customer-to-CSM Ratio. Calculating Regular Journey Touchpoints. Key Touchpoints.

Customer Success 98

Customer Success Touchpoint Analysis Customer Journeys 98

ChurnZero

JULY 29, 2022

Increasing the value customers get from your product starts with understanding their goals. Your customer success teams must work with their customers to gain a deep understanding of their business objectives. Traditionally, these touchpoints coincide with milestones such as onboarding and renewal.

Customer Success 98

Customer Success Touchpoint Customer Centricity Customers 98

delighted

JANUARY 7, 2021

However, understanding every customer’s experience at each stage of the customer journey is crucial for turning business insights into long-term improvement strategies. . In this post, we will cover: What is a customer journey map? How is the customer interacting with my brand before they decide to make a purchase?

Customer Journeys 98

Customer Journeys Touchpoint Net Promoter Score Exercises 98

ChurnZero

MARCH 22, 2023

Breaking your customer base into segments does two things: It aligns your customer journey with the needs of each customer group, and it keeps your CS costs aligned with the revenue that each group generates. Both the customer experience and cost control are key parts of a solid success program.

Customer Journeys 97

Customer Journeys Customer Success Touchpoint Financial 97

InMoment XI

MARCH 4, 2024

5-Point Likert Scale: In this scale, respondents are typically presented with a statement and five response options ranging from “Strongly Disagree” to “Strongly Agree.” How the Likert Scale Effects Your CX Efforts The Likert scale is a great tool to be utilized in your customer experience efforts.

Comparison 195

Comparison Net Promoter Score Analysis Effort Score 195

SurveySensum

OCTOBER 31, 2024

It not only fosters customer loyalty but builds trust among customers, both present and future. Boosts Business Growth and Profit A 5% increase in customer retention can result in a 25% increase in profit and the Pareto Principle states that 80% of your profit comes from 20% of your customer base.

Customer Engagement 52

Customer Engagement Engagement Social Media ROI 52

Feedbackly

NOVEMBER 10, 2022

Emotions are categorized into clusters and assigned a weightage based on the level of impact. It is then presented as a score out of 100. EVI® data gives you valuable insights into customer behavior and preferences. Through customer emotions, you can identify the strengths and weaknesses in your CX strategy.

Customer Journeys 98

Customer Journeys Employee Engagement Touchpoint Metrics 98

Kayako

AUGUST 7, 2019

Everything needs to gel together well, and connect to tell a story that the customer can understand and appreciate. . Why mapping the Customer journey is important for stellar Customer Experiences. The customer journey is the sum of all the touchpoints and experiences your customer has when interacting with your business.

Customer Experience 187

Customer Experience How To Comparison Customer Journeys 187

Totango

NOVEMBER 5, 2021

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? During the live presentation of the webinar, Harmon and Chu answered several questions from attendees about how they managed this feat.

Customer Engagement 115

Customer Engagement Customer Journeys Engagement Strategy 115

InMoment XI

MARCH 6, 2024

When your company delights customers, you are effectively building a strong base of advocates: satisfied customers who will actively promote the brand to others and spread positive word of mouth about your products or services. This customer experience quote also touches on the importance of local listings management.

Customer Experience 195

Customer Experience Social Media Customer Centricity Feedback 195

BirdEye

DECEMBER 27, 2024

Follow up meaningfully after private customer feedback before requesting public reviews. Creating an authentic review-generation culture requires strategic and thoughtful approaches that don’t feel forced or transactional.

Multi-Channel 52

Multi-Channel Social Media Feedback Analysis 52

CustomerSuccessBox

SEPTEMBER 7, 2021

But it also bought a sea of opportunity for people who could see beyond the present turbulent times. And in all these -the common thread- Customer Success. . #4 4 Adaptation and innovation will be the key factors for successful Customer Success teams. Thus Customer Success teams have been given the stage at an accelerated rate.

Customer Success 96

Customer Success Trends Customer Journeys Touchpoint 96

Russel Lolacher

JUNE 15, 2021

Customer Relationship Management (CRM) – a tool used for managing all your company’s relationships and interactions with past or present customers and potential customers. Buyer Personas – are, as Hubspot defined them, “semi-fictional representations of your ideal customers based on data and research.

Employee Experience 128

Employee Experience Customer Experience Customer Service Customer Journeys 128

SurveySensum

DECEMBER 18, 2024

Absolute Method Absolute NPS refers to the straightforward calculation of NPS based on the percentage of promoters, detractors, and passives without comparing it to any external benchmark or industry standard. For example, converting detractors to promoters and leveraging promoters as brand ambassadors.

Net Promoter Score 52

Net Promoter Score NPS Effort Score Survey 52

Totango

NOVEMBER 5, 2021

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? During the live presentation of the webinar, Harmon and Chu answered several questions from attendees about how they managed this feat.

Customer Engagement 91

Customer Engagement Customer Journeys Engagement Strategy 91

Totango

JUNE 26, 2020

Specifically, you should aim to: Develop digital communication channels, in-app communication channels, and/or online discussion forums Conduct evaluations of how COVID-19 has impacted each customer’s industry Help your customer adapt to remote working conditions Coordinate communication across all customer touchpoints.

Customer Retention 98

Customer Retention Telecommunications Communication Customer Success 98

Help Scout

AUGUST 31, 2021

Section 2: Key responsibilities Outline the core work that the successful candidate will perform, especially covering any specific tasks that may be different from what candidates expect — e.g., a language requirement, working outside of normal business hours, or more technical knowledge than a basic customer support role requires.

Examples 96

Examples Social Media Customers Customer Service Representative 96

West Monroe

JULY 6, 2022

Traditional media can and should still be used to avoid potentially ostracizing a subset of its customer base. It’s apparent that these traditional means of consuming media are still very much present in our everyday lives and cannot be discounted. Conclusion.

Customer Experience 98

Customer Experience Touchpoint Customers Fashion 98

Comm100

NOVEMBER 13, 2022

“The increase in our customer base was causing such a huge uplift in chat volume, we knew that we had to install a chatbot. Although chatbots are ideal for the majority of basic requests, 85% of customers agree that “a human touch is needed, in addition to technology, for a positive customer experience.” .

Tools 242

Tools Customer Service Tips Omni-Channel 242

ChurnZero

OCTOBER 19, 2021

How and when your customers use your product can vary, ebbing and flowing with evolving goals, shifting priorities, and business challenges. Your quarterly business review purpose and timing should reflect the changing wants and needs of your customer base. .

Customer Satisfaction 98

Customer Satisfaction Meeting Customer Success Tips 98

Retently

MARCH 17, 2025

Heres how they break down: Weekly Reports The Whats Happening Now Report Covers the latest ticket trends, response times, customer complaints, and quick wins. Helps teams react fast to emerging issues in different CX touchpoints (e.g., Tracks customer pain points in real-time.

Report 90

Report How To Effort Score NPS 90

ChurnZero

MARCH 22, 2023

Breaking your customer base into segments does two things: It aligns your customer journey with the needs of each customer group, and it keeps your CS costs aligned with the revenue that each group generates. Both the customer experience and cost control are key parts of a solid success program.

Customer Journeys 59

Customer Journeys Customer Success Touchpoint Financial 59

Storyminers

JULY 29, 2016

There always seems to be a new product, service, or experience within reach of a brand’s current customer. And as we all know, replacing an existing customer costs 7 times more than retaining them. So how do you ensure your brand is retaining its precious customer base? TV Host & Presenter, CarolRoth.com.

B2C 124

B2C Customer Retention Brands Strategy 124