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Decoding the Feedback Dilemma: A Strategic Framework for Evaluating Customer Requests

ECXO

Instead, it studied data from multiple sectors, realizing that an API enhancement would benefit its global customer base. Join ECXO.org, the only open-access CX professional network connecting practitioners, leaders, companies and executives to shape the future of customer experience!

Feedback 391
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Beyond the Ask: A Practical Guide to Deciding Which Customer Feedback to Act On

eglobalis

What may seem simple to a customer often has hidden complexities that make it unworkable or too costly to implement. Would a workaround or alternative solution better suit the customer? Gauge the ROI of the Feature Next, determine the potential return on investment (ROI) for the requested feature.

Feedback 441
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Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

Once customers trust your brand and know what it stands for, they are then more likely to trust future products and services your company offers. A good brand equity will give you a solid customer base that would be interested in purchasing your new product—ultimately making product line expansion beneficial and profitable.

Brands 369
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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

The main ethos is this: what if we could split our customers into distinct groups—based on specific factors—so we can learn how to market our products to the right people? The 4 Types of Market Segmentation with Examples There are four common types of strategies that businesses use to segment their customer base.

Marketing 195
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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

Revenue Growth: Tracks growth directly attributed to customer experience initiatives. Customer Retention Rate (CRR) : Measures the ability to retain customers over time. Return on Investment (ROI) : Calculates profitability from specific CX investments over time, comparing gains against costs.

NPS 373
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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Let’s explore customer experience management (CEM), its pivotal role in shaping customer lifetime value , and strategies for measuring the return on investment of CX initiatives. Using before and after data, A/B tests, and pilot programs can clearly show return on investment. It’s time to make your case.

ROI 260
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Brouhaha in Broadcasting: The Cable Digital Transformation

TechSee

But on the other hand, this loss of customer base has primarily been from low-margin video subscribers, which has effectively shifted the industry’s customer mix to more profitable broadband customers. .