Remove Customer Care Remove Feedback Remove Social Media
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Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses

eglobalis

Introduction As companies mature, they face increasingly complex decisions about how to handle customer complaints and negative feedback on social media. Understanding when to adapt or deviate from these practices is crucial for long-term customer trust and operational efficiency.

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How integrating social media into the rest of the business will increase revenue

Vonage

Social media teams – both marketing and customer service – often sit by themselves in organizations, likely because management doesn’t quite know what to do with them. Integrating with the core business ensures that the social media team is engaged with other business units to share and act upon customer feedback.

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Social Listening Tools to Understand Customers & Improve Experiences

InMoment XI

With 64% of Internet users discovering brands via social media, getting your marketing on point is essential. You can think of it as your eyes and ears on social media with the information it provides. From brand mentions to product discussions, you gain insight into customer sentiment to help make informed decisions.

Tools 195
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The Power of Customer Behavior Analysis

InMoment XI

Did you know that social media is the number one discovery channel for products? To capitalize on those behaviors, you need to be able to perform customer behavior analysis. Improved Customer Retention It is no secret that retaining customers is more cost-effective than acquiring new ones.

Analysis 195
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You Need a Jointly Owned Social Media Customer Service Strategy ASAP – Here’s Why

Comm100

Once you decide to engage in social media customer service, the next step is coming up with an effective strategy for implementing it. You know the “what” and they “why” of social media support, but who within your company should be the one to own this new platform? Should it be customer service?

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Getting More Referrals = Letting People Your Customers Care About Know About Brands That Care About Them

Michelli Experience

Any time you determine a customer is highly satisfied or strongly emotionally engaged with your brand (e.g. direct feedback from them, a 9 or 10 on the NPS®, or you receive stellar results on a satisfaction inventory), you have an opportunity to let your customer know that your ability to serve them is fueled by their referrals.

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Why Brand Perception Matters and How You Can Measure It

GetFeedback

Review sites like Yelp, Angie’s List, G2Crowd, and Salesforce AppExchange are ripe with feedback, and you can bet potential customers are reading it as they evaluate your business. Respond to social media posts. Customers are vocal over social media too. Survey customers.