Thematic

MARCH 20, 2025

Or spending months refining a service only to see your customer satisfaction scores plummet. This happens when businesses make decisions without considering customer insights. This guide walks through the step-by-step process of building one, ensuring you gain valuable insights and make data-driven decisions.

Customer Insights 62

Customer Insights Net Promoter Score Analysis Effort Score 62

Thematic

MARCH 2, 2025

This staggering statistic highlights why businesses must prioritize customer insights and invest in analysis tools to understand their audience better. So, what are customer insights? Customer insights are actionable understandings derived from customer data that help businesses improve their strategies.

Customer Insights 62

Customer Insights Analysis Social Media Analytics 62

ECXO

JULY 29, 2024

Designing and Rolling Out a Global Customer Experience Strategy Introduction Delivering exceptional customer experience (CX) is essential for any successful business. This strategy should include a thorough understanding of customer behaviors and preferences, aligning internal processes and culture with these insights.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

GetFeedback

MAY 23, 2019

A Voice of the Customer program focuses on gathering and analyzing customer insights so you can identify trends regarding your customers’ needs, wants, and expectations. In essence, VoC gives your customers a voice within your organization. . CSAT vs. NPS: an overview .

NPS 308

NPS Net Promoter Score Effort Score CEM 308

Retently

MARCH 17, 2025

Email Marketing (Klaviyo) Automates personalized email flows, tracks customer engagement and analyzes the impact of campaigns on retention and revenue. SMS Marketing (Postscript, Attentive) Delivers targeted messaging, tracks conversion rates, and enhances direct customer engagement through real-time SMS communication.

Report 90

Report How To Effort Score NPS 90

Calabrio

MARCH 25, 2025

Today’s market leaders needand many are already relying onstrategies to engage more effectively with their audiences in a two-way dialogue. Are you able to understand what your customers are telling you? Can you use these customer insights to improve their experiences and deliver what they really want?

Software 130

Software Customer Journeys Tools Contact Center 130

Thematic

FEBRUARY 24, 2025

That’s the power of customer experience insights—real-time feedback and data-driven analysis that help businesses understand what customers want, what frustrates them, and how to improve their journey. Companies that actively apply customer insights boost retention, loyalty, and competitive advantage.

Strategy 62

Strategy Customer Experience Social Media Handbook 62

Retently

OCTOBER 23, 2024

This insight enables brands to develop a customer-centric strategy that enhances engagement and builds loyalty. Stores can use various types of surveys to collect experience data, such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys.

Ecommerce 110

Ecommerce Survey Retail NPS 110

Alida

MARCH 21, 2018

Note: This article is part of our ROI Matters series , which explores the value of research ROI to C-suite executives and leaders in product innovation , customer experience, marketing and customer insight. . First, the score depends heavily on one experience: the customer’s most recent one.

ROI 252

ROI Net Promoter Score NPS Effort Score 252

Lumoa

FEBRUARY 6, 2018

What are, in your opinion, the top challenges in customer experience that companies should be aware of in 2018? Now, luckily for everyone and especially the customers, more and more brands put more and more effort into developing its customer experience. Recognise your business is about the customer and not you.

Customer Experience 304

Customer Experience Customer Centricity Self Service Culture 304

Experience Investigators by 360Connext

JANUARY 28, 2020

That’s the cost of not considering customer experience in a full and integrated way with the strategy of your organization. Related: Customer Experience ROI: Why Not Investing can Sabotage Your Success. If Net Promoter Score (NPS) is your metric, then get to know where you stand and where you’ve been.

Customer Journeys 250

Customer Journeys Net Promoter Score ROI Metrics 250

InMoment XI

MARCH 21, 2025

So you never have to guess what customers want, what drives them to action, or how well your teams meet their needs. Customer Sentiment and Emotional Tone With conversational intelligence, you can identify customers who are about to jump ship and focus on retention efforts.

Ecommerce 195

Ecommerce Trends Effort Score Sales 195

Retently

AUGUST 18, 2024

High NPS scores can definitely feel like a big win. After all, Net Promoter Score is a popular way to gauge how happy your customers are and how likely they are to recommend your business to others. It’s a straightforward metric that many businesses use to celebrate their customer satisfaction. So why does this matter?

NPS 147

NPS Net Promoter Score Effort Score Customer Satisfaction 147

Lumoa

JULY 21, 2022

For example, your sales team can leverage this data to create tailored funnels, while your marketing experts can build a customer journey map that helps you visualize the different touch points and decide which ones you need to prioritize. Content Personalization and Customer Engagement. Customer Loyalty and Retention.

Customer Experience 221

Customer Experience Telecommunications CEM Customer Journeys 221

Lumoa

MARCH 12, 2023

Most companies have a good gut feeling about the top issues customers care about, but it’s hard to quantify and prioritize those issues. A CX platform offers: Improved customer engagement. Having a 360-degree view of customers across all touchpoints means you can understand them better. Increased sales and revenue.

Customer Experience 195

Customer Experience Customer Journeys NPS Analytics 195

InMoment XI

AUGUST 13, 2024

Its main purpose is to help businesses understand which marketing efforts are driving inbound calls and how effective these campaigns are in generating leads. This results in higher conversion rates, shorter sales cycles, and more targeted, successful sales efforts. Conversation intelligence software goes beyond simply tracking calls.

Software 195

Software Social Media Analytics Return on Investment 195

SurveySensum

DECEMBER 30, 2024

ChurnZero B2B, SaaS Proactive customer engagement with real-time interactions Automated health score monitoring for predictive insights Data-driven decisions with key CX metrics Automated playbooks for scalable engagement $12,000 annually 4.7 Top 10 CustomerGauge Alternatives in 2025 1.

Customer Success 52

Customer Success Customer Journeys Multi-Channel NPS 52

Happy or Not

DECEMBER 17, 2024

Customer retention and customer loyalty are crucial indicators of a successful voice of the customer program, and customer loyalty program examples can further demonstrate their impact. Utilize analytical tools to make sense of your customer data and VOC feedback.

Loyalty Programs 36

Loyalty Programs Social Media Net Promoter Score Effort Score 36

SurveySensum

APRIL 16, 2025

Why CRM Surveys Are a Must-Have (Not Just a Nice-to-Have) 74% of CRM users say they unlock better access to customer data, while 64% swear by their power to level up relationship management. Identify key customer segments for more personalized outreach. The Key to Reaching Right People Customer Segmentation What is it?

CRM 52

CRM Survey Feedback Touchpoint 52

Lumoa

AUGUST 8, 2023

This shows the tangible, bottom-line benefits of listening to your customers. Additionally, a well-executed VoC initiative also helps in enhancing customer retention, resulting in higher customer loyalty scores, reduced customer turnover, and increased customer lifetime value through repeat purchases.

Analysis 195

Analysis Survey Feedback How To 195

Retently

MARCH 18, 2024

The Role of Customer Service Survey Questions Types of Customer Service Surveys Having underscored the significance of customer service surveys, let’s explore the variety of customer service survey questions typically employed by businesses. What is the primary reason for your score?”

Survey 120

Survey Customer Service Strategy Effort Score 120

Retently

SEPTEMBER 3, 2024

PMF surveys guide our roadmap and help identify our Ideal Customer Profile (ICP), focusing our efforts on must-have features. By analyzing trends across customer segments, we adjust our offerings to stay relevant and meet specific customer needs. The computed account-level CX score is also exported to Pipedrive.

B2B 153

B2B NPS Effort Score Survey 153

Thematic

SEPTEMBER 12, 2021

doesn’t matter how many letters you throw out there or how many customer experience (CX) scores you get. Through comments in customer feedback surveys, social media conversations, call center dialogue, etc., In other words, if you want to be able to quantify and track what’s driving your CX scores, you need feedback analytics.

Metrics 117

Metrics Analytics Feedback Effort Score 117

Totango

NOVEMBER 25, 2020

The specialty of Customer 360 is creating a real-time picture of customer health across your entire user base. As clients move from onboarding to renewal, this real-time view allows CS teams to take action quickly when customer health scores fluctuate. . What Goes Into a Real-Time Customer 360 View? Sales history.

Customer Success 112

Customer Success Net Promoter Score Effort Score CRM 112

ChurnZero

DECEMBER 15, 2021

When the responsibilities of Customer Success are confined to a single department, your Customer Success efforts become like a drop in the ocean. Customer Success should ripple out from the Customer Success team through other departments. Customer Success Software & Marketing.

Software 98

Software Sales Customer Success Marketing 98

Experience Matters

APRIL 7, 2015

Once again we had a great group of nominees, making the scoring difficult for the judges. In its third year, these awards recognize companies that provide products and services that help companies improve the customer experience they deliver. We brought the industry’s first customer engagement hub to market. Clarabridge.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

SurveySensum

OCTOBER 4, 2024

Builds Product Intuition : A robust feedback management system helps businesses identify recurring problems and customer preferences, enabling them to shape product strategies that are more aligned with user expectations.

System 52

System Feedback Customer Engagement Engagement 52

Happy or Not

APRIL 1, 2025

However, without a proper customer feedback strategy, companies risk missing out on valuable feedback that could help them refine their customer engagement techniques and improve customer loyalty strategies. At the same time, the experience remains fresh in the customers mind.

Feedback 36

Feedback Net Promoter Score Effort Score Customer Retention 36

Lumoa

FEBRUARY 14, 2024

From lead conversion rates (CVR), click-through rates (CTR), and Net Promoter Scores (NPS), companies use multiple metrics to analyze the effectiveness of their CX strategy. These include: Reduction Friction Your CX vision should include making every interaction with the customer as smooth as it can be.

Strategy 195

Strategy Customer Experience How To Multi-Channel 195

Totango

JULY 23, 2019

The old sales idea of courting and closing a customer in a single effort and considering their value “bagged” from a one-off transaction is as antiquated as dial-up modems. After all, the digitization of business has empowered customers to seek long-term gains from short-term investments. Adopting a Customer-Centric Approach.

Customer Success 92

Customer Success Effort Score Customer Centricity Customer Journeys 92

Gainsight

MARCH 8, 2022

Customer Success teams are in a unique position to drive revenue growth. Companies that are focused on sustainable growth strategies are looking for ways to tie CS efforts to financial goals. . Drive more value for each opportunity with helpful customer information like Health Score, NPS, ARR, and more.

NPS 98

NPS Effort Score Leadership Sales 98

Retently

AUGUST 15, 2024

That’s what Customer Satisfaction Score (CSAT) is all about. Understanding CSAT CSAT is a simple metric that tells you how happy your customers are with your products, services, or overall shopping experience. Imagine asking your customers, “How satisfied are you with your recent purchase?”

Ecommerce 107

Ecommerce Retail Software Brands 107

delighted

JULY 19, 2019

Further reading and resources: What is Digital Customer Experience? E-Book: Rising to the top with digital customer experience. Customer Experience Management (CEM or CXM). A company’s ability to continually deliver improved customer experiences has a dramatic effect on the entire sales cycle. Customer intelligence.

Resources 56

Resources Customer Journeys Customer Experience Net Promoter Score 56

Comm100

DECEMBER 1, 2017

This is why 34% of organizations have recognized the importance of improving their voice of the customer strategy: They want to be sure that the customer experiences that they are designing (and the investments that they are making) are what their customers are actually asking for. Customer Journey Mapping Is Gaining Importance.

Contact Center 145

Contact Center Report Customer Journeys Customer Centricity 145

Totango

JULY 30, 2019

To do that, consider using customer success software. A living repository of every customer engagement, customer success software provides up-to-the-minute insight into the customer experience. This health score and other business-related metrics then guide proactive customer engagements.

Customer Success 78

Customer Success Customer Experience Lifetime Customer Effort Score 78

Bizagi

JANUARY 30, 2019

You can overcome these silos by using a wrap-around solution that connects your silos, feeds the data into your processes, and makes customer insights available to your team. This kind of digital innovation can not only help you respond to customers, but it can also give you a richer understanding of how they’re feeling.

Net Promoter Score 70

Net Promoter Score Effort Score NPS eBook 70

Thematic

JULY 15, 2024

It attaches categories such as "Issue", "Request" or "Question" to customer conversations. Thematic also deduces various scores / metadata from the conversation: Resolved/Unresolved - Was the support case resolved? CSAT - How satisfied was the customer? NPS - How likely are they to recommend the service?

Analytics 62

Analytics Effort Score Analysis Net Promoter Score 62