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25 Customer Engagement Trends For 2025

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Staying ahead of customer engagement trends enables marketers to drive loyalty, increase revenue, and outpace the competition in 2025. For more insights on customer engagement, contact us to request a demo.

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5 iGaming Marketing Lessons That Retailers Can Learn From

Optimove

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Retailers have a lot to learn from iGaming marketers, who excel at real-time, data-driven engagement. Download Now: 9 creative email tactics Download Now>> In Summary This is just the tip of the iceberg for retail marketing.

Retail 52
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Omnichannel Customer Support – a Shopping Checklist

Comm100

Research shows that companies with extremely strong omnichannel customer engagement retain on average 89 percent of their customers, compared to 33 percent for companies with weak omnichannel customer engagement. It should be easy to implement, and provide a solid return on investment (ROI).

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In 2025, Powerful Journey Orchestration Requires Surgical Journey Pruning 

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: Journey pruning is key to creating more effective, personalized marketing campaigns that maximize customer engagement and Return on Investment (ROI.) How AI is Transforming CDPs Download Now>> What Is Journey Pruning?

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Benefits of Virtual Fitting Rooms for Ecommerce CX

Retently

By addressing the most critical challenges in ecommerce, VFRs deliver a powerful return on investment. When customers can see exactly how a product will look or fit, they’re more likely to make a purchase. If the setup or navigation feels complicated, customers may avoid the technology altogether, reducing its impact on sales.

Ecommerce 144
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Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. The Guide to Re-Engaging Lapsed Customers Identify at-risk and lapsed customers and bring them back with this guide.

Consumers 111
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Customize Your Customer Experience For Each Generation

Storyminers

People of all ages enjoy downloading an app that provides a loyalty program, offers discounts or gives other perks to users. Encourage your customers to download the app and then track their purchases. Test a variety of campaigns and figure out which ones have the best return on investment (ROI).