Kerry Bodine

JUNE 11, 2017

Customer experience professionals must design improved interactions for their customers and, as part of this work, change the processes, policies, and culture of the organizations that drive those interactions. Customer experience professionals are partly to blame. A Natural Partnership.

Customer Experience 240

Customer Experience Net Promoter Score Customer Experience Professionals Advertising 240

Experience Investigators by 360Connext

SEPTEMBER 27, 2017

Leaders have spent years banging the drum for one metric or another as the perfect way to track customer experience. Net Promoter Score (NPS) or Customer Effort Score (CES) or even the simple customer satisfaction rating each tell part of the story of your customers’ relationship with your brand.

Trends 244

Trends Net Promoter Score Effort Score Banking 244

GetFeedback

JULY 19, 2019

Find those managers and supervisors who need to understand your Voice of the Customer program and their role in it. Get your leaders and champions to see how these efforts will help your overall goals as an organization — this will earn their investment in your vision for VoC. Net Promoter Score (NPS).

Customer Journeys 230

Customer Journeys Effort Score Net Promoter Score How To 230

Alida

MARCH 10, 2017

According to an Accenture-commissioned study by Forrester Consulting, only seven percent of business leaders think that their company’s shopping experience exceeds customer expectations. According to Forrester , a one percent increase in CX scores can translate up to $100 million in annual revenue. Lack of ownership.

Customer Experience 196

Customer Experience Net Promoter Score Effort Score Chief Customer Officer 196

Experience Investigators by 360Connext

OCTOBER 17, 2023

I speak with customer experience professionals every day. Some of them have fancy, customer-focused titles like Chief Customer Officer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.

Leadership 259

Leadership Customer Experience Customer Centricity How To 259

GetFeedback

DECEMBER 2, 2019

And understanding, leveraging and acting on CSAT scores can absolutely help you get there. It costs five times more to sell to a new customer than to sell to a happy one. Start with measuring your CSAT score as outlined by GetFeedback. Here is how to optimize your CSAT score to gain the most value. . First things first.

ROI 195

ROI Customer Satisfaction How To Effort Score 195

Wootric CX Blog

DECEMBER 8, 2019

At a time when customer retention is the name of the game, Customer Effort Score has gained ground as a CX metric for good reason. Research indicates that when evaluating customer interactions with a product or service, Customer Effort Score, more than CSAT, or even NPS, is the strongest predictor of customer loyalty.

Effort Score 59

Effort Score Examples Self Service Net Promoter Score 59

Beyond Philosophy

MARCH 19, 2020

We realized that we needed to make a more reliable connection between how having a customer-centric culture that puts the customers’ needs first leads to customer-driven growth. Moreover, we need to train Customer Experience professionals to measure how their efforts lead to it.

Trends 191

Trends Net Promoter Score Effort Score ROI 191

Experience Investigators by 360Connext

JUNE 1, 2017

At the sixth Customer Experience Professionals Association (CXPA) Insight Exchange , I had the chance to learn and share with 350 of my fellow experience fanatics. “Customer Effort” should be a serious metric to consider. Providing an average score for the lot of them is not enough.

Net Promoter Score 165

Net Promoter Score Effort Score Innovation Culture 165

Experience Investigators by 360Connext

JANUARY 28, 2020

Anxiety is ramping up for senior leaders focused on customer experience, and it’s not difficult to understand why. According to Forrester’s 2020 Predictions , 1 in 4 customer experience professionals will lose their job this year. Related: How to Improve Customer Service Training with Simple Metrics.

Customer Journeys 250

Customer Journeys Net Promoter Score ROI Metrics 250

Lumoa

JANUARY 19, 2023

Set clear start and endpoints for your data collection efforts. In contrast, if you are running a specific campaign and need customer experience data for a limited time, then you should focus your efforts on that period. For instance, “On a scale of 1 to 10, how satisfied are you with our service?”

Customer Experience 221

Customer Experience Net Promoter Score How To Customer Journeys 221

Lumoa

OCTOBER 24, 2023

Success in customer experience (CX) can be represented by numbers. A high Net Promoter Score (NPS), a large number of new customers in a month, or fewer unsatisfactory customer service request conclusions, are just some of the metrics we use to measure an effective customer experience.

Competitive Advantage 195

Competitive Advantage Customer Experience Net Promoter Score Effort Score 195

CX Journey

AUGUST 16, 2017

It's been a year or more since I've written about the ROI of customer experience. Always good to revisit this topic because it is such a hot one for customer experience professionals. Companies with high or improving scores had higher stock returns than their competitors and outperformed market indexes.

Customer Experience 142

Customer Experience ROI Airlines Comparison 142

Kerry Bodine

AUGUST 14, 2020

On Wednesday I presented a webinar with the Toronto Customer Experience Professionals Association. This approach is detailed in my blog post 3 Steps To Better Customer Research. And for more on this subject, I suggest checking out these two additional posts: Quant Data, Qual Data: Use Just One To Derail Your CX Efforts.

Customer Journeys 207

Customer Journeys Management Touchpoint Telecommunications 207

Beyond Philosophy

DECEMBER 31, 2019

Both said Customer Experience had stagnated despite all efforts and resources invested into it. Customer Experience was not showing the expected returns. Prediction #4: Measurement will become a higher priority for Customer Experience professionals. Is all of this time and effort worth it? .

Customer Experience 152

Customer Experience Effort Score Consulting Customer Experience Professionals 152

Experience Matters

DECEMBER 15, 2015

Effort Metric Expanding. Every interaction has three components: Success, Effort, and Emotion. Companies have started to use versions of an “effort” score as a key CX metric, because it provides a good mechanism for identifying areas of improvement. See the 2015 Temkin Effort Ratings. Customer Journey Designing.

Trends 120

Trends Customer Experience Customer Journeys Customer Connectedness 120

Experience Matters

MAY 12, 2015

Using Temkin Group’s CX competency and maturity assessment, we found that 32% of companies have reached the highest three levels of customer experience, and while this isn’t very high, it’s still a significant increase from last year. Download report for $195. The research revealed significant ambitions for improvement.

Report 120

Report Customer Connectedness Management Effort Score 120

Customer Bliss

MAY 4, 2017

Tabitha Dunn currently serves as the Vice President of Customer Experience at Concur Technologies, an SAP company. With 15+ years of experience in the CX field, Tabitha also serves on the Board of Directors for the Customer Experience Professionals Association and is a Certified Customer Experience Professional (CCXP).

Leadership 160

Leadership Customer Experience Customer Journeys Net Promoter Score 160

SuiteCX

MAY 26, 2017

Senior management talks about customer experience and how important it is but they don’t really believe it because they don’t provide support for the CX staff and they don’t have any strategic plan for how to scale Customer Experience. Journey Mapping is a strategic effort that crosses organizational boundaries.

Customer Journeys 100

Customer Journeys Effort Score Automotive Exercises 100

SuiteCX

MAY 26, 2017

Senior management talks about customer experience and how important it is but they don’t really believe it because they don’t provide support for the CX staff and they don’t have any strategic plan for how to scale Customer Experience. Journey Mapping is a strategic effort that crosses organizational boundaries.

Customer Journeys 100

Customer Journeys Effort Score Automotive Exercises 100

Chattermill

MAY 12, 2019

Top 20 Books Every Customer Experience Professional Needs to Read Now. Customer Experience. We’ve also picked up a ton of insights by making our way through lots of books written by Customer Experience Guru's. Customer Experience Books. by Sam Frampton. on 13 May 2019.

Customer Experience Professionals 56

Customer Experience Professionals Customer Experience Hotels Net Promoter Score 56

Experience Investigators by 360Connext

JULY 24, 2015

Thanks to a gathering of some Chicago Customer Experience Professional Association members and guests recently, my brain swirled with what could be next for customer experience. Those don’t do much to actually improve the experience, either. Who will your customers be?

Net Promoter Score 110

Net Promoter Score Effort Score Metrics Comparison 110

CX University

NOVEMBER 21, 2020

From customer satisfaction, we have learned that customer expectations can be managed, met and exceeded. Customer service has taught us that there is much more to a ‘transaction’ and customer success inevitably reduces customer effort, making it easier for customers to transact.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

Beyond Philosophy

DECEMBER 10, 2021

Soon after that, I founded my global Customer Experience consultancy, Beyond Philosophy. The Speaker was New York Times Best-Selling Author Fred Reichheld , inventor of the Net Promoter Score ® (NPS). He says that any time you link a survey-based score to someone’s career or compensation, bad things happen.

Effort Score 109

Effort Score NPS Net Promoter Score Leadership 109

Customer Bliss

JULY 4, 2017

Mark leads the client experience efforts at Sandy Spring Bank, the oldest and largest independent Maryland-based bank. He leads the Client Experience Leadership Council, a cross functional team of senior leaders who design, build, and implement strategies to deliver remarkable client experiences for clients consistently.

Banking 143

Banking Leadership Net Promoter Score Customer Journeys 143

Horizon CX

OCTOBER 3, 2020

That certainly, and especially, includes being skilled and competent at the management of Customer Experience (CX). Among them is the Net Promoter Score, (NPS) the overall customer satisfaction score, (CSAT) the Customer Effort Score (CES).

Customer Journeys 130

Customer Journeys Net Promoter Score Effort Score Survey 130

SuiteCX

MAY 10, 2016

Many of the practitioners talked about the length of time it takes to get organizational buy-in, the need to continuously repeat the same messages to reinforce them, and the constant effort to keep all the players aligned. Many people felt this was a calling (thankfully!)

Net Promoter Score 100

Net Promoter Score Customer Journeys Effort Score Case Study 100

ijgolding

SEPTEMBER 24, 2015

Expectations – Managing, meeting and exceeding customer expectations. Resolution – Turning a poor experience into a great one. Time & Effort – Minimising customer effort and creating frictionless processes. The report states: ‘…the experience they deliver is their brand.

Analysis 120

Analysis Omni-Channel Customer Experience Brands 120

InMoment XI

MARCH 6, 2024

Elements of the process range from mapping the customer journey, deploying customer experience management software, and capturing customer feedback to tracking customer experience KPIs , developing service training programs, and launching strategic sales and outreach efforts. It happens by design.”

Customer Experience 195

Customer Experience Social Media Customer Centricity Feedback 195

SuiteCX

FEBRUARY 22, 2017

Jan Carlzon, SAS’s CEO during that time, recounts the turnaround in his book titled Moments of Truth (1987), attesting to the powerful perspective the MOT provides and Normann’s more significant contribution to the effort. Customers have some idea of how much time and effort they should be expending.

Effort Score 113

Effort Score Touchpoint Airlines Interaction 113

CX Journey

MAY 7, 2015

I'm blogging again today (note: I wrote this yesterday but didn't get a chance to publish it) from the Customer Experience Professionals Insight Exchange in beautiful San Diego, CA. Bruce started off his presentation with answering: What is customer experience? How are companies doing?

Customer Experience 80

Customer Experience Hotels Insurance Effort Score 80

Wootric

DECEMBER 21, 2018

If you missed any, here is your chance to get caught up and ready for a winning 2019: How to Choose the Best Net Promoter Score Software for your Business. Using Industry Benchmarks to Set a Good Net Promoter Score (NPS) Goal. The power of NPS is in the ‘why’ behind your score.

Net Promoter Score 56

Net Promoter Score Effort Score NPS e-support 56

Eptica

NOVEMBER 6, 2019

But as leaders brag about how their Net Promoter Score (NPS) moved up.05%, Customers share more about their experience than just a ranking. She created specific updates for them that highlighted the CX efforts which led directly to their business outcomes. Successful customer experience requires company-wide effort.

Leadership 77

Leadership Net Promoter Score Contact Center Effort Score 77

SuiteCX

FEBRUARY 22, 2017

Jan Carlzon, SAS’s CEO during that time, recounts the turnaround in his book titled Moments of Truth (1987), attesting to the powerful perspective the MOT provides and Normann’s more significant contribution to the effort. Customers have some idea of how much time and effort they should be expending.

Effort Score 100

Effort Score Touchpoint Airlines Interaction 100

Wootric CX Blog

JANUARY 14, 2020

For example, one Wootric customer is able to better understand variations in user onboarding experience around the world. Wootric sends each user a Customer Effort Score (CES) survey in their native language based on Segment traits. Understanding the “why” behind CX metrics like Net Promoter Score.

Customer Experience 64

Customer Experience Net Promoter Score Effort Score Voice of Customer 64

Lumoa

OCTOBER 31, 2018

What are, in your opinion, the top challenges in customer experience that companies should be aware of now? Now, luckily for everyone and especially for the customers, more and more brands put more and more effort into developing its customer experience. How to overcome those challenges?

Customer Experience 150

Customer Experience Customer Centricity Culture Consulting 150

customer sure

JANUARY 16, 2024

Due to the multi-faceted nature of ‘experience’, there’s no convenient single metric for measuring experiences – though concepts such as NPS (Net Promoter Score) , or CES (Customer Effort Score) make a good go of it.

Customer Experience 62

Customer Experience Customer Journeys Management Net Promoter Score 62