Kerry Bodine

AUGUST 14, 2020

On Wednesday I presented a webinar with the Toronto Customer Experience Professionals Association. This approach is detailed in my blog post 3 Steps To Better Customer Research. And for more on this subject, I suggest checking out these two additional posts: Quant Data, Qual Data: Use Just One To Derail Your CX Efforts.

Customer Journeys 207

Customer Journeys Management Touchpoint Telecommunications 207

GetFeedback

DECEMBER 2, 2019

And understanding, leveraging and acting on CSAT scores can absolutely help you get there. It costs five times more to sell to a new customer than to sell to a happy one. Start with measuring your CSAT score as outlined by GetFeedback. Here is how to optimize your CSAT score to gain the most value. . First things first.

ROI 195

ROI Customer Satisfaction How To Effort Score 195

Lumoa

JANUARY 19, 2023

There are different ways to create a customer journey map , and it’s essential to keep in mind that the customer journey is not always linear. – Do different types of customers have a preferred way to buy? What are the key touchpoints for different personas? Where do they hang out? What are their goals?

Customer Experience 221

Customer Experience Net Promoter Score How To Customer Journeys 221

Lumoa

OCTOBER 24, 2023

Success in customer experience (CX) can be represented by numbers. A high Net Promoter Score (NPS), a large number of new customers in a month, or fewer unsatisfactory customer service request conclusions, are just some of the metrics we use to measure an effective customer experience.

Competitive Advantage 195

Competitive Advantage Customer Experience Net Promoter Score Effort Score 195

CX University

NOVEMBER 21, 2020

From customer satisfaction, we have learned that customer expectations can be managed, met and exceeded. Customer service has taught us that there is much more to a ‘transaction’ and customer success inevitably reduces customer effort, making it easier for customers to transact.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

SuiteCX

FEBRUARY 22, 2017

The customer-experience community also has various definitions for MOTs in relation to the customer journey. There, customer interactions are typically called “touchpoints,” and MOTs are the more significant touchpoints. Some identify various touchpoints where significant value is or is not realized.

Effort Score 113

Effort Score Touchpoint Airlines Interaction 113

InMoment XI

MARCH 6, 2024

Elements of the process range from mapping the customer journey, deploying customer experience management software, and capturing customer feedback to tracking customer experience KPIs , developing service training programs, and launching strategic sales and outreach efforts. It happens by design.”

Customer Experience 195

Customer Experience Social Media Customer Centricity Feedback 195

SuiteCX

FEBRUARY 22, 2017

The customer-experience community also has various definitions for MOTs in relation to the customer journey. There, customer interactions are typically called “touchpoints,” and MOTs are the more significant touchpoints. Some identify various touchpoints where significant value is or is not realized.

Effort Score 100

Effort Score Touchpoint Airlines Interaction 100

customer sure

JANUARY 16, 2024

From the moment a customer first discovers your brand to long after their purchase, the different touchpoints they encounter will add up to the sum of their ‘experience’. At the very least, an experience consists of communication , quality , pricing , and branding.

Customer Experience 62

Customer Experience Customer Journeys Management Net Promoter Score 62

Pointillist

APRIL 26, 2018

A single customer view is achieved when you are able to: Unify customer data across all your internal systems. Capture each customer’s activities across all your channels and devices. Use this information to seamlessly engage with each customer across touchpoints. Poor Data Quality. Organizational Silos.

Customer Experience 72

Customer Experience How To Effort Score Touchpoint 72

Lumoa

OCTOBER 31, 2018

What are, in your opinion, the top challenges in customer experience that companies should be aware of now? Now, luckily for everyone and especially for the customers, more and more brands put more and more effort into developing its customer experience. Let’s think in customer touchpoints instead.

Customer Experience 150

Customer Experience Customer Centricity Culture Consulting 150

CSM Magazine

MAY 19, 2023

Customer Experience Engineering (CXE) is a growing field that focuses on designing, managing, and improving the interactions between a company and its customers. At its core, customer experience engineering seeks to ensure that every touchpoint a customer has with a company leaves a positive and lasting impression.

Customer Journeys 52

Customer Journeys Customer Experience Net Promoter Score Effort Score 52

SurveySparrow

JUNE 21, 2023

Understanding the Role of a CX Consultant A CX consultant is a trained professional who specializes in understanding, enhancing, and optimizing a customer’s journey with a company. Check out this amazing customer journey mapping tool from SurveySparrow and address every touchpoint of your customer journey.

Consulting 52

Consulting Metrics Customer Journeys Customer Experience 52

InteractionMetrics

JUNE 19, 2023

When done well, both disciplines use touchpoint maps, observational studies, and scientific methods to identify friction points and opportunities. Companies with an appointed CX director aim to improve customer relationships at all touchpoints, not just the products and websites. What are the potential barriers?

Loyalty 52

Loyalty Net Promoter Score Touchpoint User Experience 52

SurveySparrow

OCTOBER 25, 2019

There are so many feedback mechanisms available that need to be employed at different customer touchpoints. Ask for feedback from your customers during every stage of the interaction. The amount of creativity and effort goes into all these blows the mind of anyone and that would be the starting of their success story.

Omni-Channel 77

Omni-Channel Strategy Customer Experience Customer Journeys 77

Kitewheel

SEPTEMBER 16, 2019

With increasing demands from executives, customers, and even from employees to improve customer experience, your team needs a powerful strategy to prove ROI from CX investments. But none of this is easy. The problem is developing a framework that can incorporate all of that data.

Measurement 40

Measurement Customer Journeys Omni-Channel ROI 40

SurveySparrow

JANUARY 28, 2020

Similarly, many seem to think that merely publishing a Net Promoter Score (NPS) that indicates your employees need to provide a better customer experience will somehow magically empower them to do that. Aside from that, you are also an active member of the Customer Experience Professionals Association (CXPA).

Customer Journeys 52

Customer Journeys Net Promoter Score Effort Score Customers 52

DCX

AUGUST 20, 2024

But here's some food for thought: What if fewer choices could actually enhance your customers' experience? As customer experience professionals, we often fall into the "more is more" trap. This streamlined menu led to improved operational efficiency and higher guest satisfaction scores. Let’s go!

Customer Journeys 52

Customer Journeys e-support Customers Exercises 52

DCX

AUGUST 20, 2024

But here's some food for thought: What if fewer choices could actually enhance your customers' experience? As customer experience professionals, we often fall into the "more is more" trap. This streamlined menu led to improved operational efficiency and higher guest satisfaction scores. Let’s go!

Customer Journeys 52

Customer Journeys e-support Customers Exercises 52

SmartKarrot

APRIL 13, 2022

What is Customer Experience or CX? Customer experience or CX is the total of all relationships and experiences a person has with the company, the product, touchpoints, employees, interactions, content, and more. Customer experience is a large concept keeping customer happiness in mind.

User Experience 10

User Experience Customer Experience Net Promoter Score Abandon Rate 10