CX Journey

JULY 5, 2016

As you know by now, I'm no stranger to advocating for - and writing about - ROI and building the business case for you employee and customer experience improvements. The implications of investing in both the employee experience and the customer experience are measurable against the bottom line.

Customer Experience 117

Customer Experience ROI Return on Investment Customer Experience Professionals 117

TechSee

FEBRUARY 5, 2019

If 2018 was a year when customer experience professionals came under intense pressure to map out tangible results from heavy investment, 2019 is shaping up to be the year when next generation customer experience will deliver on the promise of a wide range of new technologies.

Trends 173

Trends Customer Experience Self Service ROI 173

CX University

OCTOBER 12, 2021

PHILADELPHIA, PA – October 12, 2021 – The Customer Experience Professionals Association (CXPA) updated their professional certification exam (CCXP) on October 5, 2021 and CX University’s (CXU) online courses are congruent with the new exam content domains.

ROI 98

ROI Course Analysis Customer Experience Professionals 98

CloudCherry

MARCH 19, 2018

80% of companies say they deliver “superior” customer service while only 8% of people think these same companies deliver “superior” customer service. Getting started with a Customer Experience strategy is generally never a problem for brands. How to drive innovation as part of your CX strategy?

Customer Experience 150

Customer Experience Customer Journeys Lifetime Customer Financial 150

CX Journey

JULY 5, 2018

Customer experience professionals know that, in order to deliver a great experience, companies must listen to customers, link customer feedback to transactional (and other) data, and act on what they hear. And finally, in Phase 5 (Innovation) , we see some real progress!

Data 119

Data Customer Experience Professionals Metrics Analytics 119

GetFeedback

JULY 19, 2019

Voice of the Customer results should lead to innovation around customer experience. . A few creative ways I’ve seen organizations use VoC feedback to engage their employees: USAA created the Innovation Community for Enterprise (ICE) to encourage employee suggestions and proposals to improve customer experience.

Customer Journeys 230

Customer Journeys Effort Score Net Promoter Score How To 230

ijgolding

JANUARY 15, 2016

They also demonstrate why it is so important for CX to be recognised as a PROFESSION – for the world to recognise that CX is not some fictional business fad, but a genuine, fact based professional occupation. It is because to become a CCXP you MUST possess the knowledge AND experience of utilising and applying a set of core competencies.

Customer Experience 120

Customer Experience Customer Experience Professionals Customer Centricity Government 120

Customer Guru

AUGUST 21, 2018

Kate is the VP and Principal Analyst at Forrester and serves Application Development & Delivery Professionals. She is a renowned expert on customer relationship management (CRM), customer service strategies, and ROI. She is also a board member of the Customer Experience Professionals Association.

Customer Experience 115

Customer Experience Customer Journeys Consulting Customer Experience Professionals 115

CX Journey

MAY 3, 2016

The Customer Experience Professionals Association (CXPA) was established in 2011 to support and to advance the customer experience profession, to set standards for the profession, and to increase the visibility of these long-unsung heroes. Metrics, Measurement, and ROI You can't manage what you don't measure.

Customer Experience 80

Customer Experience Customer Experience Professionals ROI Metrics 80

Oracle

MARCH 1, 2021

In celebration of Women’s History Month, we’re highlighting some of the top female pioneers in customer experience (CX). Female innovators in CX technology have shaped the field since the earliest days and continue to create change and exciting new experiences, technology, and ideas.

Technology 81

Technology Advertising Customer Experience Professionals Entertainment 81

ECXO

DECEMBER 26, 2023

Using Behavioural Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut. Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behaviour and instinctive responses. Here is the link.

Case Study 156

Case Study Customer Centricity Social Media Competitive Advantage 156

SurveySensum

JULY 14, 2020

XM Scientist and Co-Founder at Effectly AB and experiasummit.com, Joakim Thörn is a subject-matter expert and a speaker who specializes in facilitating and helping clients expand their market presence through experience-based differentiation. Jaakko Männistö is an entrepreneur, Founder, and Omnichannel Customer Experience Professional.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

CX University

NOVEMBER 7, 2023

To meet the market demands for quality online instruction and preparation for Certified Customer Experience Professional (CCXP), CX University (CXU) launches its CCXP Exam Prep Course.

Course 52

Course Roadmap Customer Experience Professionals ROI 52

CX Journey

DECEMBER 13, 2018

Likely, in that first year you have to assemble your CX Team, you have limited funding until you prove the value of investing more in customer experience efforts. The pressure to demonstrate business impact and ROI quickly makes your first hire even more important. As usual, there is no answer that fits all scenarios perfectly.

Tips 83

Tips Customer Insights Leadership Exercises 83

CX University

NOVEMBER 21, 2023

CX University CX University launched their first online courses in 2016, the CX Foundations Series, offering six online courses covering the core concepts of the Customer Experience discipline.

Course 52

Course Roadmap Conference ROI 52

ReviewTrackers

MAY 8, 2017

20:20 Customer Experience Summit by Marketforce gathers 250+ senior CX professionals from across a huge variety of industries, including retail, transport, financial services, media, telecoms, utilities, and more. Where: London, UK. CXPA Insight Exchange. When: May 16 to 17, 2017. Where: Phoenix, AZ. Forrester CXNYC.

Conference 50

Conference Omni-Channel Customer Journeys Customer Experience 50

Dapresy

FEBRUARY 2, 2018

Making an impact, being an influencer and achieving a solid ROI are goals market research and customer experience professionals strive for. The effective dissemination of Insights within an enterprise is a critical piece in the ROI puzzle. We are proud to have Dapresy as our premier sponsor of the Handbook.

Handbook 40

Handbook ROI Competitive Advantage eBook 40

ClearAction

OCTOBER 1, 2018

Likely, the promise of CXM ROI has been alluring to executives who have asked for quick wins and near-term gains. Apply customer lifetime value to customer intelligence and you’ll prioritize, motivate and sustain internal engagement in improvement and innovation efforts that your whole customer base will reward.

Customer Experience 63

Customer Experience Effort Score ROI Study 63

Innovative CX

FEBRUARY 26, 2019

As we know all functions have some role in the end-to-end customer experience. There is one function that plays an important role in managing the customer’s journey in organizations, that of the customer experience professional.

CEM 40

CEM Customer Experience Professionals Course ROI 40

Confirmit

OCTOBER 2, 2017

These awards, “Achievement in Customer Excellence”, were founded in 2005 and the quality of the submissions has improved every year since then, with 2017 being no exception. New or old, each program is truly driving change across the business – improving processes, increasing efficiencies and driving significant ROI.

Insurance 40

Insurance ROI Customer Experience Professionals Retail 40

Confirmit

OCTOBER 2, 2017

These awards, “Achievement in Customer Excellence”, were founded in 2005 and the quality of the submissions has improved every year since then, with 2017 being no exception. New or old, each program is truly driving change across the business – improving processes, increasing efficiencies and driving significant ROI.

Insurance 40

Insurance ROI Customer Experience Professionals Retail 40

ClearAction

FEBRUARY 27, 2015

And you're aligning the company to focus on value that's rewarded by customers. Focus innovations on what the customers are trying to get done: what are they integrating your product/service with, and how can you make it easier and more successful for them? ClearAction offers a CCXP Exam Prep Course.).

Customer Journeys 48

Customer Journeys ROI Policies Customers 48

ClearAction

MARCH 23, 2015

Customer experience governance is essential to ongoing success, especially in terms of enduring CX ROI (return on investment). Enable grass-roots ideas for CX improvement and innovation to be piloted by CX leaders. And wallpaper employees' world with customer-centered messaging and opportunities.

Government 48

Government Customer Experience Customer Journeys ROI 48

SurveySensum

MARCH 4, 2021

In this episode Tanuj, NK, and Debbie are talking about the impact of CX on business metrics, VOC and CX metrics and their measurables, VOB, VOC, and VOE and their differences, bringing alignment across multiple teams, tips to manage the emotions of the customer, where does CX starts and ends in an organization, and a lot more!

Metrics 52

Metrics ROI Measurement Voice of Customer 52

DCX

AUGUST 13, 2024

Get 30 day free trial Welcome to the DCX Newsletter Here's a sneak peek of what's in store: The "Customer First" Fairy Tale Departmental Hunger Games The Tech Time Machine The New Customer Gold Rush The Channel Chaos Theory The ROI Riddle Quarterly Tunnel Vision Ready? Let’s go! Celebrate consistency wins.

ROI 52

ROI e-support Touchpoint Course 52

Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. Identify and prioritize opportunities to improve the customer experience. By Steve Offsey.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

Kitewheel

SEPTEMBER 16, 2019

With increasing demands from executives, customers, and even from employees to improve customer experience, your team needs a powerful strategy to prove ROI from CX investments. When it comes to proving ROI on journey management projects, it is critical to have the right level of focus that journey steps can provide.

Measurement 40

Measurement Customer Journeys Omni-Channel ROI 40

ClearAction

FEBRUARY 14, 2015

If every company has no intention of loving their suppliers, then what's the point of B2B companies trying to be loved their customers? Why do we make it hard for customers to do business with us, and even harder for suppliers to do business with us? What happens with customer-centric supplier management?

Customer Experience 48

Customer Experience Customer Centricity Customer Experience Management Financial 48

Natalie Petouhof

SEPTEMBER 22, 2016

But if they are doing all that, why do customer still report, in large part, that their experience of most brands is not up to snuff? What I discovered is that there are two groups of people that think about customer / digital experience, but in very different ways. So how could that be? DrNatalie Petouhoff.

Omni-Channel 40

Omni-Channel Customer Experience Customer Experience Professionals Social Media 40

SurveySparrow

OCTOBER 25, 2019

It is defined as a multi-channel approach to marketing, sales and serving customers in a way that the customer experience doesn’t change across different platforms. In short, it means that the customer experience should be the same across all channels. Stop Imitating and Start Innovating.

Omni-Channel 77

Omni-Channel Strategy Customer Experience Customer Journeys 77

Amity

APRIL 25, 2016

Brandon specializes in helping B2B software companies cross the chasm from startup to growth stage businesses by helping build-out and refine customer acquisition. GVP Customer Success - Oracle Marketing Cloud. The Enlightened Customer. VP of Client Experience & Transformation - ADP. OpenView Labs. Chad Horenfeldt.

Customer Success 48

Customer Success Chief Customer Officer Consulting Customer Centricity 48

SmartKarrot

JUNE 11, 2021

You will also learn customer profiling and all about customer success gaps. Certified Customer Experience Professional (CCXP) program by CXPA. A certified customer experience professional CCXP program is one that offers professional recognition to individuals with deep knowledge of customer experience.

Customer Success 22

Customer Success Course Training Customers 22

Alida

SEPTEMBER 22, 2016

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

Innovation 100

Innovation Marketing Social Media Healthcare 100

Storyminers

JULY 6, 2020

He has appeared in over 150 media and is regularly cited as a top customer experience thought leader. In addition to his customer experience work, Adam is an angel investor with an interest in entrepreneurs who disrupt the status quo through innovation. Adrian Swinscoe. Annette Franz. Barry Dalton. Bob Thompson.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

SmartKarrot

MARCH 8, 2022

Donna has successfully helped many companies scale their Customer-Success growth and reap the benefits of the if the customer wins, the company wins phenomenon. A leader who believes in ‘paving a path forward no matter the odds,’ Elli Wu is a Customer Experience professional, board advisor, engagement expert, speaker, and author.

Customer Success 21

Customer Success Customer Journeys Chief Customer Officer Customer Centricity 21

Storyminers

JULY 6, 2020

He has appeared in over 150 media and is regularly cited as a top customer experience thought leader. In addition to his customer experience work, Adam is an angel investor with an interest in entrepreneurs who disrupt the status quo through innovation. Adrian Swinscoe. Annette Franz. Barry Dalton. Bob Thompson.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Beyond Philosophy

FEBRUARY 10, 2020

However, business is also all about return on investment (ROI). Innovation to imitation is down to weeks. You might have heard me mention how Forrester, a global research company, predicts that one in four Customer Experience professionals will lose their job this year. The competition is fierce in business today.

Meeting 172

Meeting Hospitality Return on Investment Telecommunications 172