ClearAction

OCTOBER 2, 2017

Customer Experience Professionals’ Essential Toolkit optimizecx. Customer experience tools are just as important to success as a carpenter’s tools are. Likewise, customer experience professionals need to master basic customer experience tools to get the job done.

Customer Experience Professionals 78

Customer Experience Professionals Customer Experience Customer Journeys Analysis 78

GetFeedback

AUGUST 14, 2019

In customer experience (CX) terms, we often dismiss Customer Satisfaction Score (CSAT) measurement as too simple. Measuring just a piece of this journey can seem short-sighted or not as powerful as other CX metrics, like Net Promoter Score (NPS). CX shouldn’t ever be measured by one metric alone.

Metrics 273

Metrics Customer Journeys How To Customer Satisfaction 273

Storyminers

MAY 8, 2017

They all use the six customer experience pillars. Harness inevitable changes—immerse in Experience Design Improvement & Innovation Click To Tweet. The Internet of Things, AR/VR, machine learning, artificial intelligence and bots are rapidly changing the customer experience landscape.

Customer Journeys 190

Customer Journeys Innovation ROI Customer Experience Professionals 190

CX Journey

AUGUST 16, 2017

Image courtesy of Got Credit ROI is still our favorite "three-letter word." It's been a year or more since I've written about the ROI of customer experience. Always good to revisit this topic because it is such a hot one for customer experience professionals. Nothing wrong with that!

Customer Experience 142

Customer Experience ROI Airlines Insurance 142

CX University

FEBRUARY 13, 2025

Integrated Workshop module: JourneyTrack is the only customer journey management software with a workshopping module that democratizes the process and allows for one-click journey creation. CXUs partnership with Moravian University allows learners to earn graduate credits, further solidifying its position as a leader in CX education.

Customer Journeys 72

Customer Journeys Software Innovation Course 72

Beyond Philosophy

MARCH 19, 2020

One of the critical pieces of insight that came out of the study was the thing that people want most of all in 2020 is growth, whether that means in revenue, market share or return on investment (ROI). ROI is one of the areas the organizations are struggling with regarding their investment in Customer Experience.

Trends 191

Trends Net Promoter Score Effort Score ROI 191

TechSee

FEBRUARY 5, 2019

If 2018 was a year when customer experience professionals came under intense pressure to map out tangible results from heavy investment, 2019 is shaping up to be the year when next generation customer experience will deliver on the promise of a wide range of new technologies. Episode Management.

Trends 173

Trends Customer Experience Self Service ROI 173

Lumoa

APRIL 24, 2018

If they are not doing a good job they can quickly fix the situation with the customer." Ian Golding Global Customer Experience Specialist and Certified Customer Experience Professional. I would NEVER rely on NPS as the only measurement of customer perception." blog linkedin twitter Why?

System 317

System Effort Score NPS Net Promoter Score 317

Pointillist

MAY 19, 2020

By Stephanie Ventura Customer experience is more important than ever in 2020. But what makes some organizations more effective than others at managing customer journeys, measuring outcomes and improving experiences? On average, high-performing teams apply this approach to 6.4 different ways.

Customer Journeys 94

Customer Journeys Measurement Report Management 94

Pointillist

JUNE 5, 2019

By Gary DeAsi It’s no surprise that customer experience is now a make-or-break factor for business success. But how do leading organizations optimize their customers’ journeys, improve customer experience and measure its impact on their business? Kerry Bodine CEO Bodine & Co.

Customer Journeys 89

Customer Journeys Measurement Report Omni-Channel 89

GetFeedback

JULY 19, 2019

These are the leaders who understand that customer feedback is the top driver of successful customer experience strategies. Communicate how you will measure success. Will VoC feedback help you live up to your customer experience mission and brand promise? Customer Satisfaction Score (CSAT) .

Customer Journeys 230

Customer Journeys Effort Score Net Promoter Score How To 230

Confirmit

JANUARY 8, 2020

A Voice of the Customer (VoC) program can have a measurable financial impact for organizations by enabling improvements in key metrics such as customer churn, customer spend, and cost of service. Calculate your ROI. What Can I Measure With the ROI Calculator? Get an ROI Consultation.

ROI 52

ROI Self Service Customer Experience Professionals Financial 52

CX Journey

JULY 5, 2016

As you know by now, I'm no stranger to advocating for - and writing about - ROI and building the business case for you employee and customer experience improvements. The implications of investing in both the employee experience and the customer experience are measurable against the bottom line.

Customer Experience 117

Customer Experience ROI Return on Investment Customer Experience Professionals 117

Lumoa

APRIL 21, 2022

And so, Ladies and Gentlemen, I present to you: The Customer Support Blues I know I’m the foundation The core The nerve centre But I don’t have a voice I’m just a cheap, low-cost renter Seen as a complainer No-one wants to mentor a dissenter Silly me I’m just a lowly Cost Centre Understaffed No life raft Just a ton of hard graft “More headcount?”

How To 195

How To Self Service Banking Customer Satisfaction 195

CX University

OCTOBER 12, 2021

PHILADELPHIA, PA – October 12, 2021 – The Customer Experience Professionals Association (CXPA) updated their professional certification exam (CCXP) on October 5, 2021 and CX University’s (CXU) online courses are congruent with the new exam content domains.

ROI 98

ROI Course Analysis Customer Experience Professionals 98

CloudCherry

MARCH 19, 2018

You might think that your business is delivering great experiences to customers, but are customers actually finding value in it? Also, is your business able to measure tangible value from it? Getting started with a Customer Experience strategy is generally never a problem for brands.

Customer Experience 150

Customer Experience Customer Journeys Lifetime Customer Financial 150

Customer Bliss

MAY 16, 2017

She specializes in designing and improving operational models that get measurable results. She is a Certified Customer Experience Professional (CCXP) as well as certified Six Sigma Green Belt. Eventually the customer experience side got it down to an online document library and less than a few days.

Chief Customer Officer 0

Chief Customer Officer ROI Financial Insurance 0

Alida

AUGUST 30, 2017

Working with stakeholders outside of research is crucial to getting more ROI from Sparq and increasing your profile in the organization. One must-see keynote comes from Rick Parrish, a principal Forrester analyst serving customer experience professionals. De-mystify ROI measurement.

ROI 100

ROI Innovation Effort Score Customer relationships 100

Forrester

OCTOBER 15, 2014

Last week I posted part 1 of Forrester''s customer experience Q&A with Olivier Mourrieas of E.On, one of the world's largest investor-owned electric utility service providers. Q: How do you measure the success of your customer experience improvement efforts (e.g., Customer Experience ROI.

Customer Experience 88

Customer Experience ROI Customer Experience Professionals Financial 88

Think Customers

DECEMBER 18, 2019

In the era of the customer, companies are adopting digital initiatives and making changes to established business models, processes, and systems to become customer-centric organizations. Since businesses are coordinating functions from sales and marketing to customer care, identifying the critical touch points is difficult.

ROI 52

ROI Leadership Financial Report 52

Beyond Philosophy

FEBRUARY 10, 2020

Treating your customers well and giving them what they want is at the heart of every sales manager’s action and marketing department’s message. . However, business is also all about return on investment (ROI). However, a third reason is that people have taken on Customer Experience without a goal in mind.

Meeting 172

Meeting Hospitality Return on Investment Telecommunications 172

ijgolding

JANUARY 15, 2016

They also demonstrate why it is so important for CX to be recognised as a PROFESSION – for the world to recognise that CX is not some fictional business fad, but a genuine, fact based professional occupation. It is because to become a CCXP you MUST possess the knowledge AND experience of utilising and applying a set of core competencies.

Customer Experience 120

Customer Experience Customer Experience Professionals Customer Centricity Government 120

ijgolding

SEPTEMBER 24, 2015

Customer Experience Professionals are in constant need of evidence of the ROI of Customer Experience – it is fantastic that KPMG Nunwood are adding even more fuel to the fire! The report states: ‘…the experience they deliver is their brand.

Analysis 120

Analysis Omni-Channel Customer Experience Brands 120

ECXO

DECEMBER 26, 2023

Using Behavioural Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut. Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behaviour and instinctive responses. Here is the link.

Case Study 156

Case Study Customer Centricity Social Media Competitive Advantage 156

CX Journey

MAY 3, 2016

The Customer Experience Professionals Association (CXPA) was established in 2011 to support and to advance the customer experience profession, to set standards for the profession, and to increase the visibility of these long-unsung heroes. Metrics, Measurement, and ROI You can't manage what you don't measure.

Customer Experience 80

Customer Experience Customer Experience Professionals ROI Metrics 80

CX Journey

JULY 21, 2017

Unfortunately, as most customer experience professionals know, it requires some heavy lifting. Among the ones Matthew mentions, I've picked some of the most popular ones that I've heard from other customer experience professionals and have listed them below. Shift happens, right? Yea, not so fast!

Culture 107

Culture Customer Experience Professionals ROI Communication 107

CX Journey

JANUARY 2, 2019

How Do You Measure #CX Success? This is an ongoing conversation: What does customer experience transformation success look like? How do we measure it? How do we show ROI? First, it's important to recognize that there are three different audiences of this transformation: employees, customers, and the business.

Employee Engagement 94

Employee Engagement ROI Metrics Omni-Channel 94

CX Journey

MARCH 1, 2017

Customer experience professionals fight hard for the customer and are often challenged when it comes to making the case for improving the customer experience and transforming the company culture to be customer-centric versus other, more easily quantifiable company initiatives.

Customer Centricity 80

Customer Centricity Culture Customer Experience Professionals ROI 80

Beyond Philosophy

JUNE 6, 2019

In these cases, customers know they are being recorded and that the technology is analyzing their facial expression, a big difference from mass surveillance without permission. Your job as a marketer and a Customer Experience professional is first to ensure that customers understand the benefits and that they can see them.

Banking 141

Banking Airlines Analysis Technology 141

Storyminers

JULY 6, 2020

Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. His Customer Insight work is focused on developing innovative segmentation, targeting, analysis, and measurement solutions.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Kitewheel

SEPTEMBER 16, 2019

With increasing demands from executives, customers, and even from employees to improve customer experience, your team needs a powerful strategy to prove ROI from CX investments. To solve this, leaders need to implement a journey step focused measurement framework. But none of this is easy. Data is the First Step .

Measurement 40

Measurement Customer Journeys Omni-Channel ROI 40

Storyminers

JULY 6, 2020

Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. His Customer Insight work is focused on developing innovative segmentation, targeting, analysis, and measurement solutions.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Think Customers

JULY 16, 2015

Measuring the return on investment of any campaign, tool, or strategy is crucial, but it can be a murky endeavor. Consider customer experience initiatives.

ROI 40

ROI Return on Investment Customer Experience Professionals Measurement 40

Kitewheel

MARCH 25, 2019

Having discussed the CX process with many marketers, customer experience professionals, and strategists, we’ve identified one paradigm that is holding CX back. By looking at customer emotions and reactions to various experiences, you can determine which ones fit your particular brand promise and adapt accordingly.

Hotels 76

Hotels ROI Customer Journeys Retail 76

Customer Bliss

DECEMBER 22, 2016

Although many executives and business leaders are likely to agree with this notion, very few have successfully harnessed this belief and elevated the strategic importance of the customer’s needs to great effect. Are you keeping more customers than you lose? Because at the end of the day, this customer is an asset to the business.

Chief Customer Officer 0

Chief Customer Officer Omni-Channel Social Media Leadership 0

CX University

NOVEMBER 7, 2023

To meet the market demands for quality online instruction and preparation for Certified Customer Experience Professional (CCXP), CX University (CXU) launches its CCXP Exam Prep Course.

Course 52

Course Roadmap Customer Experience Professionals ROI 52

Maru/HUB

JANUARY 17, 2018

Today’s Customer Experience analytics programmes are substantial investments to businesses and therefore demand ROI. 72% of major organisations are already reporting their customer satisfaction at board-level. The problem CX managers face is how to demonstrate ROI.

Customer Experience 106

Customer Experience CEM Omni-Channel ROI 106