article thumbnail

How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Regardless of title, this leaders role is to rally different departments, secure resources, and keep the organization focused on customer-centric goals. Governance mechanisms should be put in place early, led by leadership. Core values and incentives should be aligned to encourage customer-focused behavior.

B2B 339
article thumbnail

8 Steps for Customer Experience Change Management

CX Journey

This is where your governance structure comes into play. Changing the organization''s DNA to be more customer-centric is not a project for one person to undertake; this is an organization-wide effort. As such, the governance structure is critical to the foundation of any customer experience effort.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Six Ways to Actively Build a Customer-Centric Culture

Experience Investigators by 360Connext

They create such a focus on the customer that everything and everyone throughout the organization is on board. . Sometimes the customer-focused “way” is seen as a brand within a brand. The Disney Way” or “Zappos Culture” is shorthand for that relentless view to prioritize customers, their wellbeing, and their goals.

article thumbnail

5 Top Customer Service Articles of the Week 6-28-2021

ShepHyken

Can Disney’s Customer Service Model Work in Government? Governing) In the public sector, customer service can easily devolve to “our way or the highway.” My Comment: How would you like the customer service at a government agency to be as good as going to a Disney theme park? by Carl Smith.

article thumbnail

The Double Agents of CX: Who are they and what do they do?

ECXO

According to the Cambridge Dictionary, the definition of a double agent is “a person employed by a government to discover secret information about enemy countries, but who is really working for one of these enemy countries”. Leadership Commitment: Leadership plays a vital role in developing a customer-centric culture.

article thumbnail

5 Top Customer Service Articles of the Week 6-7-2021

ShepHyken

Bipartisan Bill Would Elevate Federal Customer Experience by Frank Konkel. Nextgov) Legislation introduced in the Senate could infuse the federal government with some of the same customer experience principles in use by leading private sector companies. I’m looking forward to seeing how this works out.

article thumbnail

The Promise (And Perils) Of Customer-Focused Government Technology Transformation

Forrester's Customer Insights

Technology transformation is a fundamental lever to change the working of government overall.