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The employees recognized that customer service is a team sport. It’s everyone’s job to make sure the customers leave happy. Unfortunately, I’ve also witnessed the opposite at a restaurant. Get more information on The Customer Focus ™ customer service training programs. I liked what I was seeing.
EVERY interaction your customers experience. Based on the experiences customers have with the best customer-focused brands, they continue to get smarter about CX and will demand more from you. The customer. Ask, What do we want the customer to experience? Five words are not easy!) So be ready.
Leading Customer Experience as a Team Sport Lynn Hunsaker Author Lynn Hunsaker at Super Bowl LVII stadium 2023 Leading customer experience as a team sport is essential because every player in your enterprise helps or hinders customer experience performance. It’s indisputable, enduring value.
Louis Cardinals are known throughout the sports world as being some of the best fans in all of baseball. What fans of any sport celebrate the opposition scoring against them in that way?! But there’s one person who doesn’t understand the importance of being customer-focused. I enjoy going to a baseball game. I live in St.
But this gentleman’s company does something different… so different, in fact, that customers actually ask to be put back on hold. Many of the trivia questions are about sports, but they’re not necessarily questions that would require you to be a true sports fan to answer. For example, “Why is home plate-shaped the way it is?”
Skullcandy has created an impressive (and growing) company with its outstanding products and customer-focused marketing strategy. CMO Jessica Klodnicki involves the entire company in creating engaging content that resonates with its unique customer base. . A customer-focused marketing strategy involves the entire company.
It is an evolution of more and more aware customers who are influenced by their B2C experiences and expect the same, if not better from other experiences as a customer.
It is never a silo-ed operation, it is a team sport. The CX processes tend to be more customerfocused rather than internal focused embracing key methodologies like Lean/Six Sigma, value stream mapping and others.
In the sports world, professional athletes are paid, while amateurs are not. Shep Hyken is a customer service expert, keynote speaker, and New York Times bestselling business author. For information on The Customer Focus™ customer service training programs, go to www.thecustomerfocus.com. What is a professional?
(cp2experience) I have framed all my top tips around the benefits to customers (and employees) and identified how technology can support the delivery of an enhanced, competitively distinct customer experience. My Comment: Here’s a list of ten strong tips to help you and your organization become more customerfocused.
Principle Seven: Make sure there is a good coach – When I look at the best teams in business, whether they are customer service teams, sales teams, finance teams, etc., The leader of a truly effective team is like the coach of a professional sports team. And, have your customers saying, “I’ll be back!” . So there you have it.
Others may have heroes from the sporting arena, whether it be a football or soccer player; Muhammad Ali, or a multiple Olympic champion. If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
Whether it’s sports, entertainment, or business, some people are so good that what they do looks easy. I Googled the quote to find out who to attribute it to and found numerous variations: In sports, Ken Griffey Jr., My friend Norman Beck recently shared a quote that inspired him: We work hard to make it look easy.
I recently read a quote by another legend, this time in the sports world. Shep Hyken is a customer service expert, keynote speaker, and New York Times bestselling business author. For information on The Customer Focus customer service training programs, go to www.thecustomerfocus.com. Sometimes you may need a reason.
So naturally, I pulled up Twitter and fired off a tweet at the bank, curious to know what their customer experience efforts were behind the scenes. Love your customer focus, @Barclays_Kenya. A customer jumped on it. PeopleMetrics what customer focus? Customer focus! And that’s when things got hairy.
Customer Experience Management Examples The goal of customer experience management is to make informed decisions on retaining customers and transforming them into passionate advocates for your brand. The options make it easier for customers to voice their suggestions or complaints. Digital Web Solutions.
They are good customers, too. Realizing my purchase was small, I commented, “Maybe next time I’ll see a sport coat or suit I like.” The salesperson smiled and said, “If I had 500 customers just like you, I’d be the happiest salesperson in the store.” The post Which Customers Do You Want to Keep?
Although your problems may not include a minor injury at a sporting event, it goes to show that every crisis is an opportunity. Shep Hyken is a customer service and experience expert, award-winning keynote speaker, and New York Times bestselling business author. For information, contact 314-692-2200 or www.hyken.com.
They turned to InMoment for a powerful NLP platform that could analyze and decode the jargon-filled language of professional sports. Together, InMoment’s cloud API and Brandtix’s proprietary algorithms now process fan vernacular across 19 languages.
Questioning the “why” behind the “what,” you get a better understanding of what’s driving decisions, and as a result, can create a better customer experience. Why does a person want a fancy red sports car? It might be congruent with the customer’s lively personality. What’s driving that desire? Is all they want transportation?
(CustomerThink) Your growth at every level — financially, reputationally, professionally, and personally — is superior when customer, employee, and partner experience are managed as a team sport. 3 Common Customer Complaints and How to Address Them by DP Taylor. Follow on Twitter: @Hyken.
This is the most important step towards becoming a customer-centric company since it’s pretty hard to be customer-centric if you can’t get everyone to agree on what that means!”. Customer support works better as a team sport. Jeff Toister is the bestselling author of The Service Culture Handbook.
SportsClips offered haircuts in a sports-themed salon to create an experience for guys, instead of the standard salon serving women. Retrofitting customer experience means baby steps and giant leaps. The struggle to move an entire organization from product- or sales-focused to customer-focused is intense.
How do you ferret out certainty from behind the customer’s emotional camouflage and keep up with your rapidly changing customers? Several years ago, we were conducting a customer focus group for a large utility. But the opposite of customer sentiments can be true as well. Image credit: Ohmega1982.
And while social media streams can provide much-needed insights sometimes the only way to understand your customer is to do it the old-fashioned way and listen in person. We were conducting a customer focus group for a large utility. But, the opposite of customer sentiments can be true. It takes involvement to get insight.
The Selfie Experience is easy to create when you are in an events business, such as a Broadway show or sporting event. It’s about creating an experience that is so good the customer wants a memento, in this case, a photograph. Shep Hyken is a customer service expert, keynote speaker, and New York Times bestselling business author.
Entrepreneur) Kuiu sells high-end apparel and equipment designed for fit hunters who are serious about their sport. My Comment: This interesting article is actually a case study of a successful company and how they connect (and do much more) with their customers. Kuiu is a hunting gear company that has a customerfocused culture.
Case in point: NBC Sports. NBC Sports employed a similar strategy for the social content it produced during the 2018 Winter Olympics. Armed with this data, NBC Sports now has invaluable information it can use to fine-tune its storytelling approach for other live events to better engage its audience. Embrace storytelling.
And while social media streams can provide much needed insights, sometimes the only way to understand your customer is to do it the old-fashioned way and listen in person. We were conducting a customer focus group for a large utility. But, the opposite of customer sentiments can be true, too. It takes involvement to get insight!
Examples: @ExperiencedPropertyMgr, @ExpertRentSolutions Combine customer-focused phrases with your core service. Examples: @HappyHomeRentals, @EasyLeaseCo 7 TikTok username ideas for automotive businesses Your TikTok username should reflect speed, precision, and customer-centricity.
.” “Sharing customer feedback (what customers love, what customers aren’t so thrilled about, and what customers don’t like at all) in a clean, clear-cut way across the entire business is how any type of corporate culture can improve overnight.” ” “CX is a team sport.
Center Your C-Team on Customers : Corporate objectives must make it clear that customers’ well-being is your path toward growth. Regularly assess what’s at-odds or in-harmony with your customer experience objectives. Center Your Rituals on Customers : Put a customer-focus placeholder in the template for every ritual.
Creating World-Class Customer Experience Teams. In sports, a great deal of thought goes into creating winning teams. Choosing the right players, getting everyone on the same page, practicing hand-offs and executing a clever playbook are how winning sports teams are created. Such a loose confederation would never fly in sports!
You can fast-track your customer experience (CX) maturity with gigantic financial gains, as I learned when we faced a customer crisis early in my career. Within the first two years, we saved enormous time and money for employees, customers, partners and investors. Learn More. Learn More. Learn More. Learn More. Learn More.
Using a systems lens reveals how patterns of behavior can be identified and dealt with as an organization readies itself to evolve into a more customer-focused business. Leadership must embrace, endorse, and actively support any movement toward instilling a customer-experience mindset among employees within an organization.
Here’s another example, which has nothing to do with a journey but does have to do with an overload of details that can hurt a sale or erode the customer experience. Some people love a fancy, expensive sports car, while others just want reliable transportation. Follow on Twitter: @Hyken
Instead of calling it a list of FAQ, it uses sports terminology and calls it “Quick Assists.” It’s essential to ensure that your FAQ reflect the tone and design of your brand; otherwise, your customers will feel alienated. It’s also done an excellent job grouping commonly asked questions directly at the top.
CustomerThink) Some of us are old enough to remember when subscriptions were limited to just sports clubs, newspapers, and magazines. Shep Hyken is a customer service expert, professional speaker, and New York Times bestselling business author. Go to The Customer Focus to learn more about our customer service training programs.
Here’s a simple list to illustrate the connection between values and slogans: Core Value Slogan Example Innovation: “Leading the Future of Customer Care” Integrity: “Transparency You Can Trust” Customer Focus: “Your Needs, Our Priority” Regular reviews of values and slogans ensure they remain relevant and aligned with organizational goals.
We often associate “coach” with a sports analogy. In this feature contribution to Forbes , Mike Esterday offers advice for how to prepare your customer-focused teams to deal with a dramatically changed marketplace and customer behavior. However, the origin of the word speaks to a different level of understanding.
I’m going to share something with you that has helped me be the best customer-centric leader that I can be for my company, team and customers. My partners and I run a business that has 150 employees – people who rely on us to constantly be customer-focused. After all, it stems from the top!
From movies to events, plays and concerts to sports, BookMyShow brings all of this to its audience. Its primary focus has always been delivering the very best entertainment experience to its dedicated customers. Being a customerfocused organization, BookMyShow ensures that customers are at the core of all actions.
They are good customers, too. Realizing my purchase was small, I commented, “Maybe next time I’ll see a sport coat or suit I like.” The salesperson smiled and said, “If I had 500 customers just like you, I’d be the happiest salesperson in the store.” For information contact or www.hyken.com. Follow on Twitter: @Hyken.
Yellow mustard, sweet green pickle relish, onion, tomato wedges, pickle spear, sport peppers and celery salt. Shep Hyken is a customer service expert, keynote speaker and New York Times bestselling business author. For information on The Customer Focus™ customer service training programs go to www.thecustomerfocus.com.
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