Remove Customer Insights Remove Events Remove Touchpoint
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NPS and Journey Analytics: 2 Key Elements Of Your Customer Insights Program

Kerry Bodine

If you read my last post , you’ll know that I credit the launch of Net Promoter Score® as one of three pivotal events that paved the way for the customer experience discipline. To get the full picture, you also need to understand actual customer behavior.

NPS 67
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Customer Experience in Banking: A Guide to Improve Trust & Satisfaction

InMoment XI

Customer experience in banking refers to the thoughts, opinions, and feelings customers have about every interaction with your financial institution. From visiting your physical branch to paying an electricity bill through your app, each interaction with a touchpoint contributes to a customer’s perception of your business.

Banking 195
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Ahead of the Curve: MarTech-Driven Customer Experience Evolution

eglobalis

Customer Experience Management (CXM) Software Tools like Qualtrics and Medallia as the leaders of this sector help manage and analyse customer interactions across different touchpoints. These platforms provide deep insights into customer feedback and behaviour, enabling businesses to make data-driven decisions to improve CX.

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How “T-Rex Arms” Help Uncover Rich Customer Insights

Kerry Bodine

Here’s how it works: the customers capture each interaction—each touchpoint—on a separate yellow sticky note, and then place those sticky notes on a paper continuum from “least useful” to “most useful.” Can we make a page for upcoming events?” “We Then the facilitator (that’s me!)

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From Cost Center to Revenue-Driver: Rethinking the Call Center Paradigm

InMoment XI

Still, in discussing the logistics of the exchange, a nugget of information emerges amid the customers relief at having the issue resolved promptlya comment about wanting to look professional for an upcoming work event.

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How Prepared Are Financial Firms Feeling for Consumer Duty?

InMoment XI

The panelists engaged in insightful discussions, sharing their organisational challenges and best practices, while attendees were to engage in polls aimed at answering three key questions on preparedness, challenges, and changes related to Consumer Duty. How Prepared Do You Feel for Consumer Duty?

Consumers 369
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An Article On Customer Experience That Actually Makes Sense

GetFeedback

Two customers can view the same experience in completely different ways due to many factors that influence their interpretation of events — their upbringing, cultural background, motivations, and much more. That’s why most companies struggle to meet the expectations of their customers.