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MarTech-Driven Transformation: Navigating the Future of Customer Experience

ECXO

By leveraging social listening capabilities, companies can monitor customer sentiment and adapt strategies to strengthen customer relationships. Analytics and Reporting Tools: Solutions like Google Analytics and Tableau provide comprehensive insights into marketing performance across channels.

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Forrester Report on the State of Customer Analytics 2018

CloudCherry

Key Takeaways from Forrester Report on the State of Customer Analytics. The findings of the 2018 Forrester Report on the State of Customer Analytics are based on an online survey in which 144 North American analytics and measurement pros , from a broad set of industries, took part. Data Challenges that persist.

Analytics 256
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How Prepared Are Financial Firms Feeling for Consumer Duty?

InMoment XI

The panelists shared valuable insights on embracing changes and putting customers at the center of their business. This integration empowers organisations to leverage comprehensive data, driving focus and strategic changes that are aligned with evolving customer needs.

Consumers 492
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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

Even so, devoting time and resources to planning your CX strategy is worth the investment because giving your customers sub-par experiences is one of the most effective ways to drive them away. So, how can your business win over this growing contingent of experience-focussed customers?

Strategy 208
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Customer Journey Analytics Tools: Best Features, Pros & Cons

SurveySensum

In fact, for 73% of customers, a good and positive experience is key in influencing their brand loyalties. This makes analyzing and having an accurate understanding of every touchpoint of your customer journey more important than ever. So, let’s take a look at customer journey analytics tools currently trending in the market.

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New Partnership: Lumoa in joint partnership with Forsta

Lumoa

Forsta’s extensive set of market-leading tools, including its award-winning data visualization and reporting suite, combined with the expert guidance of our seasoned data and insights professionals, empower decision-makers to drive business impact based on truly deeper customer understandings.

Analytics 208
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Emerging Customer Experience Trends in 2023

Lumoa

7 Customer Experience Trends to Know in 2023 Here are seven trends that will keep your customer experience strategy on top. #1 1 Customer insights are a company-wide resource Even just a few years ago, customer insights or feedback were collected and owned solely by the CX or marketing team.

Trends 208