Kerry Bodine

AUGUST 14, 2020

Do you first have to analyze customer (quantitative) data or focus on their (qualitative) journeys? The Holy Grail of customer research is combining quant and qual data to get the most complete picture of your customer. The Trade-offs Between Quant & Qual Customer Research. Can we have nested journeys?

Customer Journeys 207

Customer Journeys Management Touchpoint Telecommunications 207

InMoment XI

MAY 25, 2023

In this article, we’ll discuss what designing an effective customer experience looks like, what makes it different from user experience and customer service, why it matters, the elements of customer experience design, and how to design a great customer experience from start to finish. What Is Customer Experience Design?

Customer Experience Design 363

Customer Experience Design Customer Experience Customer Journeys Competitive Advantage 363

CX Journey

JUNE 20, 2018

I like to start with this definition to ensure that we’re all on the same page. Customer experience is (a) the sum of all the interactions that a customer has with a company over the course of the relationship and includes (b) the customer's feelings, emotions, and perceptions of the brand during the course of those interactions.

Customer Journeys 140

Customer Journeys Communication Exercises Fashion 140

Experience Investigators by 360Connext

OCTOBER 22, 2014

Touchpoints within the customer journey help define a lot of moments, both good and not-so-good. Channels are your view, as the company, and are a way to understand where customers come from and how they interact with you. It can take months to categorize all the ways customers may interact with you.

Touchpoint 302

Touchpoint Customer Journeys Social Media Consulting 302

GetFeedback

AUGUST 14, 2019

The customer experience is a journey, and continuous improvement is key to staying ahead and winning at CX. Once you rest on your laurels, you’ve lost because: Expectations change: What delights customers today may no longer delight them tomorrow. Always keep tabs of changing customer needs. Map the customer journey.

Customer Satisfaction 389

Customer Satisfaction Customer Journeys Effort Score How To 389

GetFeedback

MAY 9, 2019

Customer experience is how your customers perceive their interactions with your company. What is great customer experience? Yes, you can steal that definition. Why is customer experience important? The short answer: Customer experience determines whether your organization succeeds or fails.

Customer Experience 337

Customer Experience Customer Journeys Effort Score Metrics 337

Experience Investigators by 360Connext

DECEMBER 10, 2024

Customer experience management, or CXM, is the process of understanding and managing your customers interactions with your brand to create positive experiences at every touchpoint. You need to define YOUR customer experience promise and YOUR definition of success.

ROI 143

ROI Customer Experience Customer Journeys Effort Score 143

Lumoa

MARCH 20, 2018

artificial intelligence Artificial Intelligence (AI) is still the same old good AI, but now it’s brought to the customer experience field. According to Accenture , 85% of customer interactions will be managed with AI by 2020. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

Lumoa

MARCH 20, 2018

From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. According to Accenture , 85% of customer interactions will be managed with AI by 2020.

Net Promoter Score 150

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 150

ChurnZero

MAY 18, 2021

Before everything else, let’s begin with understanding what customer journey mapping is all about. What is customer journey mapping? Do you know what made Google Maps so popular? A good customer journey map is like Google Maps for your customers. Consideration.

Customer Journeys 84

Customer Journeys Loyalty Programs B2C Touchpoint 84

GetFeedback

JULY 24, 2018

Today, customers can interact with companies in more ways than ever, across unique channels, devices, and time zones. A customer might see a company’s ad, visit their website, browse their products, read customer reviews, and go on their way—all without speaking to a single human. But what does it really mean?

Video 277

Video Customer Experience How To Customer Journeys 277

Calabrio

MARCH 4, 2025

This proliferation has fundamentally reshaped how we interact, not just in our personal lives, but also in the world of business and service. Whats perhaps most important, though, is that its also reshaped expectations for interactions. Customers demand businesses meet them on their preferred channels and remember past interactions.

Contact Center 130

Contact Center Omni-Channel Contact Center Software Software 130

Lumoa

SEPTEMBER 11, 2023

In the simplest terms, a customer experience strategy is a comprehensive set of plans that are put into action to ensure meaningful, positive, and repeated interactions with customers. Each customer experience strategy requires clearly defined goals. Along with buyer personas, you also have to map the customer journey.

Strategy 195

Strategy Customer Experience Net Promoter Score Effort Score 195

Experience Investigators by 360Connext

JANUARY 18, 2022

But when Pat thinks back on the year since their onboarding training, they reflect that… They’ve never seen actual customer feedback. Some reports and numbers are reported company-wide, but since Pat doesn’t interact directly with customers, they’ve never actually heard the customer’s “voice” or followed their stories.

How To 378

How To Customer Journeys Culture Training 378

Lumoa

SEPTEMBER 11, 2023

In the simplest terms, a customer experience strategy is a comprehensive set of plans that are put into action to ensure meaningful, positive, and repeated interactions with customers. Each customer experience strategy requires clearly defined goals. Along with buyer personas, you also have to map the customer journey.

Strategy 195

Strategy Customer Experience Net Promoter Score Effort Score 195

GetFeedback

APRIL 22, 2019

Customer Satisfaction Score (CSAT) surveys have emerged as the gold standard for measuring how customers perceive their interactions with a brand. However, there are many different survey methods to choose from to measure a customer’s experience — including Customer Effort Score (CES) , Net Promoter Score (NPS) , and many more.

Customer Satisfaction 323

Customer Satisfaction Survey Net Promoter Score Effort Score 323

InMoment XI

MARCH 3, 2022

The beginning of a true CX transformation journey starts with facing the reality that your old ways of approaching experiences might not be the best—and being willing to adapt your approach according to best practice. If you find yourself at the beginning of such a journey, we’ll be diving into three truths you’ll definitely want to hear.

Fashion 370

Fashion Government Measurement Voice of Customer 370

Comm100

DECEMBER 12, 2017

These companies could be better served by planning out and delivering services that their customers want, and aiming to deliver them in a smoother, more frictionless way. In this article, we’ll be exploring both the process of customer journey mapping and customer experience mapping, explaining the types of steps involved for each.

Customer Journeys 168

Customer Journeys Customer Experience How To Touchpoint 168

Experience Investigators by 360Connext

AUGUST 20, 2024

But when Sam thinks back on the year since their onboarding training, they reflect that… They’ve never seen actual customer feedback. Some reports and numbers are reported company-wide, but since Sam doesn’t interact directly with customers, they’ve never actually heard the customer’s “voice” or followed their stories.

How To 282

How To Customer Journeys Customer Centricity Training 282

BlueOcean

MARCH 3, 2025

If sourcing isnt an expert in the industry before they go to RFP, and the contract isnt clear as a result, there will definitely be issues that come up later. The only interaction so far is the RFP. Ideally, the customer wont even recognize that the companys customer service is outsourced to a contact center.

Contact Center 156

Contact Center Customer Journeys Culture Return on Investment 156

ECXO

JUNE 23, 2024

For Customer Experience to thrive in an organization, it’s important to have a very well-trained team of double agents. According to the Cambridge Dictionary, the definition of a double agent is “a person employed by a government to discover secret information about enemy countries, but who is really working for one of these enemy countries”.

Customer Centricity 358

Customer Centricity Culture Customer Journeys Customer Satisfaction 358

ChurnZero

DECEMBER 6, 2024

Effective programs are built on four foundational pillars, they observed: customer journey, data and data hygiene, automations and technology, and content. Digital customer success pillar 1: Journey map. Engagement: How customers interact with your attempts to engage.

Customer Journeys 52

Customer Journeys Customer Success Touchpoint Social Media 52

CloudCherry

AUGUST 21, 2018

We get our happiness rankings from surveys sent out after our customer interactions in the queue. As customers become more and more savvy, and our products become more technical and nuanced, shouldn’t we, too, be trying to level up our game and dethrone the king? In the contact center, the queue is king. Tracking user cohorts.

Customer Journeys 150

Customer Journeys Analytics Self Service Analysis 150

Experience Investigators by 360Connext

JULY 28, 2020

The human customer is literally removed from the equations. Executives are often the furthest removed from the daily interactions with customers. The higher up in the organization, the further away from dealing with customers directly. Are there personas and/or customer segments? What metrics are used?

Strategy 225

Strategy Customer Journeys Customer Experience Net Promoter Score 225

Retently

APRIL 6, 2022

Being exposed to negative word-of-mouth or having clients leave due to unpleasant interactions are experiences no business would want to lose control over. . By keeping track of customer satisfaction throughout the customer journey to see when you need to address complaints and implement feedback to keep them satisfied. .

Effort Score 150

Effort Score Customer Satisfaction Survey Ecommerce 150

Oracle

APRIL 19, 2021

Customer experience (CX) is taking a new shape as interactions between businesses and customers have largely migrated to the internet as a response to COVID-19. This shift is causing customers to prioritize positive, seamless, and often contactless experiences over other attributes such as brand, price, and product quality.

Self Service 104

Self Service Customer Experience Healthcare Advertising 104

Seaton CX

MAY 16, 2024

Customer journey mapping is the foundation of customer experience management. A customer journey map informs your customer experience (CX) strategy, identifies where to listen for customer feedback, and connects your CX vision to the design, delivery, measurement, and management of the customer experience.

Customer Journeys 52

Customer Journeys ROI B2B Financial 52

NICE inContact

AUGUST 21, 2018

How will we top Interactions 2018? Raising the bar on the customer journey. And, of course, listening to what our customers tell us is most important to them. this is our first opportunity to come to an Interactions event. And speaking of speakers… What else makes Interactions so great? Register today!

Interaction 121

Interaction Entertainment Roadmap Conference 121

Kerry Bodine

JUNE 5, 2019

I hope you’ll watch the webinar if you haven’t already — and that you’ll find the answers below helpful on your own path to journey management. Journeys & Journey Maps. There are various schools of thought on how granular a journey should be. There’s definitely confusion around these terms right now.

Customer Journeys 136

Customer Journeys Management Touchpoint Banking 136

GetFeedback

JUNE 12, 2019

The short answer: Customer experience (CX) is a term used to define all interactions that a customer has with your brand. Customer experience is how your customers perceive their interactions with your company. User interface focuses on the look and feel of a product—its presentation and interactivity.

User Experience 329

User Experience Customer Experience Customers Interaction 329

Experience Investigators by 360Connext

JANUARY 5, 2021

Employee journey mapping and other techniques can be used to really understand where, how, and when to reinforce the mission. Team members want to deliver their best, and it’s critical that the definition of this is well-articulated and communicated throughout their experience. Bring customers into your meetings and events.

Customer Centricity 190

Customer Centricity Culture Customer Journeys Government 190

Calabrio

MARCH 4, 2025

Analytics Top 6 CX Myths & Misconceptions Debunked Share In recent years, the customer experience (CX) has come to dominate business strategy, growth, and outcomes. How your customers perceive, interact with, and stay loyal to your brand goes hand in hand with how well your business performs.

Touchpoint 100

Touchpoint Abandon Rate Metrics First Call Resolution 100

Lumoa

JANUARY 31, 2023

Define Roles Set targets Collect customer feedback Analyze the feedback Act on the feedback Close the loop with the customers Enhance customer-centric culture Recommended reading on Customer experience Why do you need Customer Experience Management? Personalized customer experience: what, how, and why?

Customer Experience 414

Customer Experience How To NPS Touchpoint 414

Experience Matters

APRIL 24, 2015

Seven Steps for Developing Customer Journey Maps (April 2013). Customer journey mapping has become a very popular CX tool, and also a hot topic on this blog. If you are interested in customer journey mapping, then you definitely need to read this post: Five Questions That Drive Customer Journey Thinking.

Customer Journeys 120

Customer Journeys Net Promoter Score eBook NPS 120

Kerry Bodine

NOVEMBER 15, 2017

Yesterday I co-hosted a journey mapping webinar with our partner J.D.Power. You’ll find them grouped them into four categories: general questions, how to get started, types of journey maps, and our journey mapping process. Customer journey mapping tends to be very expensive.

Customer Journeys 120

Customer Journeys Exercises Contact Center Touchpoint 120

GetFeedback

MAY 13, 2019

For example, you could use a survey to ask about usage patterns or gauge sentiment about a specific service/interaction. Examples of feedback of this type are NPS or CSAT surveys, company questionnaires, or customer meetings set up by Product Management to discuss a potential feature. VoC feedback training. Tool selection.

Feedback 302

Feedback Social Media Voice of Customer Net Promoter Score 302

ECXO

MARCH 21, 2023

Journey Map Your way to Customer Experience Maturity in Just 8 Steps + 12 with CX and EX Customer experience culture is a set of values, beliefs, and behaviors that a company adopts in order to create a customer-centric culture. And just in case your company DOES have a due date, you should be worried.

B2B 295

B2B Customer Experience Roadmap Net Promoter Score 295