Q&A From My CXPA Webinar: From Journey Mapping To Journey Management
Kerry Bodine
AUGUST 14, 2020
On Wednesday I presented a webinar with the Toronto Customer Experience Professionals Association. So many, in fact, that I didn’t have time to answer them all on the webinar itself. Do you first have to analyze customer (quantitative) data or focus on their (qualitative) journeys? Can we have nested journeys?
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