Remove Customer Journeys Remove Events Remove Net Promoter Score
article thumbnail

Epic Fail of Customer Journey Mapping — Part 2

CloudCherry

In our last post, we discussed three common pitfalls companies encounter in their customer journey marketing (CJM) initiatives: little support from the C-suite, a short-sided view of the end goal, and limited customer perspective. As Gartner notes , those successful CJM programs create usable journey maps.

article thumbnail

Is the Net Promoter Score Metric Outdated?

Retently

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways to Optimize Your Customer Feedback Program

Experience Investigators by 360Connext

Let’s say your organization has a goal to improve the experience of customers who have been with the company for more than a year. To measure this, Net Promoter Score (NPS) is reported for both new customers and those who have been with the company for 13 months. But that’s exactly what they are.

Feedback 367
article thumbnail

Customer Loyalty: Experiences that Increase Retention

InMoment XI

So, if a competitor somehow offers an even smoother customer journey , they can be swayed even if it means they’ll have to spend more. Freebie-loyal customers are drawn to your free offerings. For example, if your cafe offers free WiFi, you’ll attract many of these customers. Pricing isn’t a huge concern for them.

Loyalty 195
article thumbnail

Customer Surveys are Dead! Learn how AI will replace them with Maurice FitzGerald

ECXO

Customer Surveys are Dead! The European Customer Experience Organization the ECXO.org is delighted to introduce our upcoming event: – ”Customer Surveys are Dead!” Learn how AI will replace them. Subscribe now on LinkedIn: [link] Looking for more hands-on sessions and practical tools?

Survey 380
article thumbnail

CSAT vs. NPS: Similarities and Differences

GetFeedback

In essence, VoC gives your customers a voice within your organization. . While there are many different metrics within a VoC program, two very prominent ones are Customer Satisfaction Score (CSAT) and Net Promoter Score (NPS). Conversely, you do not want NPS to be tied to a specific event.

NPS 308
article thumbnail

Creating a Voice of the Customer Program: Don’t Miss These 5 Steps Before Starting

Experience Investigators by 360Connext

Your Voice of the Customer goals might be tied to what metrics your organization already uses, like Net Promoter Score (NPS), or it might be defining which metrics will be used. Identifying your customers is a two-sided coin: In order to understand our customers better, we need to identify what we already know about them.