ECXO

JUNE 11, 2023

Has your business designed a differentiated experience that matches this fundamental shift in who your business customers are and how they buy? Investing in experience design is essential for any company looking to drive customer-led growth. How do customers experience your brand – across touchpoints? Where are the pain points?

B2B 390

B2B B2C Touchpoint Customer Journeys 390

Experience Investigators by 360Connext

JANUARY 21, 2015

Many customers experience the product or service offered by an organization differently than how the organization anticipates. Some of this has to do with where the journey actually begins and ends. Understanding the customer journey end-to-end helps brands innovate around the experience. Don’t fool yourself!

Customer Journeys 110

Customer Journeys Airlines Travel Social Media 110

SuiteCX

JANUARY 19, 2015

10 Key Insights from 15 Years of Customer Journey Mapping Case Studies January, 2015. It was hard to boil these down to just 10, but we think these are the most important insights to emerge from over 100 client engagements.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100

CloudCherry

MARCH 19, 2019

While these metrics can help CX and marketing teams tell descriptive stories about the state of the customer’s experience, they aren’t credible when it comes to making business decisions. NPS was always meant to be a proxy for true customer loyalty, because we didn’t have the means to measure it before.

Financial 218

Financial Metrics Customer Journeys NPS 218

Experience Investigators by 360Connext

JULY 13, 2015

Customer journeys are often represented in the same way. We put the many prospects in the top, they travel willingly and orderly through the funnel, and POP! They exit into a converting customer. But customer experience travels on, past the prospecting and sales phase and well into the relationship with the customer.

Customer Journeys 110

Customer Journeys Social Media Travel Loyalty Programs 110

Customer Bliss

AUGUST 29, 2019

Exceptional CX is memorable and good news travels fast. I strongly encourage you to download this report for further insights that you can use to your advantage while thinking through your company’s journey map and experience. Invest in your CX, and your business will be rewarded with customer accolades and loyalty!

Customer Journeys 227

Customer Journeys Customer Experience Case Study Consumers 227

InMoment XI

JANUARY 17, 2024

With today’s travelers raising their expectations while being exposed to a seemingly unlimited number of hospitality solutions, it is critical that operators deliver experiences that reflect the lives of their customers. A memorable and positive guest experience drives customer satisfaction and fosters customer loyalty.

Guest Experience 195

Guest Experience Trends Hospitality Customer Journeys 195

ECXO

MAY 16, 2024

The customer-centric leader drives development based on the customer journey A customer journey is the total experience that a customer has with an organization, from the first encounter or interest in a product or service, through the entire process, including sales, delivery, customer service, and possibly complaints.

Customer Centricity 207

Customer Centricity Leadership Customer Journeys Touchpoint 207

PeopleMetrics

MAY 12, 2022

Customer journey mapping can make the crucial difference between driving business success and seeing flagging customer satisfaction, retention rates, and revenue. Creating an amazing customer experience (CX) is an intentional process. Customer journey mapping is a foundational part of that process.

Customer Journeys 62

Customer Journeys Course Hotels Touchpoint 62

ijgolding

SEPTEMBER 24, 2014

I am very fortunate to travel a great deal as I help and guide organisations on their customer centric journeys. Last week I had the pleasure of travelling to Kuala Lumpur. Due to a complicated schedule, I ended up travelling out to Kuala Lumpur with Emirates and home again with Etihad. So let’s get started!

Customer Experience 246

Customer Experience Airlines Travel Entertainment 246

Experience Investigators by 360Connext

APRIL 28, 2020

Consistent experiences show the customer they can depend on your brand, instead of guessing what each experience will be like. A lot of travelers rely on the consistent experience of McDonald’s or Starbucks. Customer Trust is confirmed with reassurance. Reassurance is critical in any customer journey, at any time.

Customer Journeys 225

Customer Journeys How To Measurement Customers 225

Kayako

AUGUST 12, 2022

eMarketer estimates that by 2024 almost 20% of total retail sales will be via eCommerce, and that estimate does not include travel and event ticketing or restaurant food delivery. The challenge for brands is ensuring that customer relationship management doesn’t suffer as online spending becomes the norm. Salesforce ).

Customer Service 296

Customer Service Ecommerce Effort Score e-support 296

Quadient

APRIL 24, 2016

Customer Journey Mapping: A brand's GPS to loyalty and advocacy. Don’t assume a customer journey is a linear path. A top executive management decision is required in order for a customer journey mapping project to be launched. Listen to your customers. Customer Experience.

Customer Journeys 52

Customer Journeys Loyalty Brands Roadmap 52

Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. But, once you begin to look into customer journey analytics at a deeper level things become much less clear.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

Beyond Philosophy

MAY 25, 2023

Journey Mapping is an excellent tool in experience design efforts. However, I often complain that they do not include the emotional journey, which is essential to designing an experience that engages emotionally with customers in a way that promotes customer loyalty. The customer goes to the shop.

Customer Journeys 78

Customer Journeys Hotels Travel System 78

ijgolding

DECEMBER 17, 2014

As a result, their overreaction to a problem and lack of support throughout the experience left a sour taste in the mouths of most customers concerned. Fortunately this type of thing does not happen on a regular basis – it is therefore unlikely to have a detrimental effect on customer loyalty toward the airline.

Airlines 209

Airlines Company Customer Journeys Travel 209

InMoment XI

FEBRUARY 7, 2024

Out of nowhere, citizens were flocking in droves to distant lands, as travel by plane, sea, and car surged. The coming year is no exception, as consumers across the globe plan to make travel a priority, despite ongoing economic uncertainty. Hotel customers are no exception. That’s no longer the case.

Hotels 195

Hotels Guest Experience Travel Social Media 195

CSM Magazine

MAY 3, 2021

With customer journey mapping in place, brands can detect gaps in the service or product quality, see the opportunities for improvement, and establish tailored customer experiences. Why use customer journey mapping? Here, customer journey mapping can come in handy.

Customer Journeys 52

Customer Journeys Tips Touchpoint Infographics 52

InMoment XI

SEPTEMBER 1, 2022

Why Is Customer Retention Important? Regardless of the industry you’re in, retaining your customers should be one of the top four goals of your overall business (alongside acquiring customers, increasing customer lifetime value via cross-sell and upsell efforts, and reducing operating costs). Eliminate Customer Friction.

Customer Retention 195

Customer Retention How To Customer Journeys Telecommunications 195

Talkdesk

APRIL 30, 2019

Everybody talks about the “customer journey” these days. It’s one of those buzzworthy terms that marketers love (I’m a marketer, so I can say that) and that customers don’t fully understand but pretend they do—mainly because it sounds like something that will probably, somehow benefit them.

Customer Journeys 67

Customer Journeys Travel ROI Employee Engagement 67

Experience Investigators by 360Connext

NOVEMBER 17, 2020

Yet most business plans don’t have a “customer appreciation program” section. And when talking business strategy, showing customers gratitude is hardly mentioned. We know that building loyalty requires more positive interactions than negative ones. So let’s get proactive about how we thank customers.

How To 372

How To Airlines Social Media Tips 372

Experience Investigators by 360Connext

FEBRUARY 12, 2015

Then customers pay, typically a monthly or annual licensing fee, to use the software for their data and receive the customer support and software updates necessary. TripIt by Concur – This travel organizer has saved me on countless occasions. They may never actually use the product after signing up!

Customer Journeys 110

Customer Journeys Software Consulting Hotels 110

ijgolding

OCTOBER 16, 2014

Situated at the start of the M1, getting to it can often be tricky – on this particular morning it took me 45 minutes to travel 1.5 I hope that stories like this allow others to understand the importance of dealing with customer effort. miles to get a car checked out that was not even mine.

Customer Retention 287

Customer Retention Customers Customer Journeys Travel 287

ijgolding

FEBRUARY 24, 2015

As someone who spends his life eating, talking, breathing, writing and generally living everything to do with Customer Experience, it is inevitable that on occasion I may get tagged as a serial ‘moaner’ It is true to say that I often highlight the less than palatable experiences I encounter. However, I am just as quick […].

Customer Experience 120

Customer Experience Travel Customer Retention Brands 120

ClientSuccess

DECEMBER 27, 2022

Here are key strategies to consider when creating a Customer Success Journey Map: 1. Develop clear tasks, milestones and goals throughout the customer lifecycle. Ensure that there is proactive support throughout the customer journey. Are You Ready to Build Your Customer Success Journey Map?

Customer Journeys 52

Customer Journeys Customer Success Tips eBook 52

ijgolding

FEBRUARY 3, 2015

Customer Journeys Customer retention and loyalty CX Strategy Retail Travel changing consumer expectation customer expectation customer experience Debenhams emotional Emotional engagement making life difficult for customers Marriot wi-fi marriott Marriott Hotels'

Hotels 120

Hotels Case Study Study Travel 120

CSM Magazine

JULY 13, 2022

Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. A customer touchpoint is any interaction a customer has with a business, from first learnings to repeat sales. Your customer journey is composed of a set of touchpoints. Customer Touch Points Examples.

Touchpoint 69

Touchpoint Customer Journeys Self Service Chatbots 69

ijgolding

NOVEMBER 25, 2014

I travel regularly with Virgin trains – their Wi-Fi has not worked properly for the last couple of years – it is Soooooo frustrating!!! Channels Communication Channels Customer Journeys Customer retention and loyalty Social Media Technology AirTight Wi-Fi Free Wi-Fi Lisa Rhodes Premier Inn social media Wi-Fi'

Social Media 212

Social Media Hotels Entertainment Retail 212

ijgolding

JUNE 5, 2017

Travelling experiences are a common feature of my writing – in fact, some would say too much of a feature! On this occasion, we chose to travel to Paris by rail – not by air. Explaining that we were travelling on known busy weekend, we were pleased to be kept up to date with important information.

Airlines 164

Airlines Travel Hotels Transportation 164

ShepHyken

SEPTEMBER 13, 2021

What Is Customer Loyalty and Retention (And 3 Tips for Improvement) by Scott Clark. CMSWire) Although the terms “customer loyalty” and “customer retention” are often used interchangeably, they actually refer to two different things. Are you ready to meet the customer’s new expectations?

Customer Service 157

Customer Service B2C B2B Customer Retention 157

Lumoa

APRIL 24, 2018

Sue Duris Customer Experience and Digital Marketing Consultant. For organizations just starting out with CX, NPS is a good gauge of loyalty. For example, if they worked for the travel sector, it would make sense to ask NPS. Chip Bell Customer Loyalty Keynote Speaker, Trainer, Author. blog linkedin twitter Why?

System 317

System Effort Score NPS Net Promoter Score 317

Russel Lolacher

DECEMBER 4, 2019

Even when travelling to the most beautiful, exotic destinations, an airline can make, or break your experience. This is the Customer Experience Storytime tale of…. Have Wine, Might Travel. Have Wine, Might Travel. It’s one of the most beautiful travel destinations in the world. And so it begins….

Travel 72

Travel Airlines Transportation Tourism 72

Inbenta

JANUARY 30, 2020

Today’s travelers no longer go to their local travel agent in order to book their trips, they are more and more connected and digitally savvy, doing all their research online. “64% of travelers and 80% of business users expect travel companies to respond to them in real time.” ” (Salesforce).

Tourism 121

Tourism Chatbots Self Service Industry 121

Quadient

JULY 25, 2022

Customer Journey Analysis in 6 Easy Steps. The customer experience is the sum of all the interactions that a customer has over the life of the relationship with the brand. One of the ways we understand the customer’s experience is through mapping and analyzing the journey through all customer touchpoints.

Customer Journeys 52

Customer Journeys Analysis Touchpoint Effort Score 52

Maz Iqbal

NOVEMBER 11, 2014

Three, there is the customer journey / business integration path. By this I mean lets glue up the organisation – business units (online, offline), interaction channels and business processes – so as to provide a harmonious (as a result of the integration) customer experience.

Travel 107

Travel Case Study Customer Experience Leadership 107

Kitewheel

MARCH 4, 2019

Travel and hospitality companies have a difficult job. But even these leading travel brands can do better. Things are improving for the travel industry, but the biggest multipliers of customer satisfaction seem largely to be left behind. To accomplish this, they need to better manage their customer journeys.

Travel 40

Travel Hospitality Customer Journeys Examples 40

Thematic

FEBRUARY 24, 2025

That’s the power of customer experience insights—real-time feedback and data-driven analysis that help businesses understand what customers want, what frustrates them, and how to improve their journey. Companies that actively apply customer insights boost retention, loyalty, and competitive advantage.

Strategy 62

Strategy Customer Experience Social Media Handbook 62