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Net Promoter Score® 101: The Complete Guide

Lumoa

The Net Promoter: what is it? The Net Promoter Score (or NPS) was designed by Fred Reichheld in 2003 to measure loyalty. That time, customer experience management was still unknown to the most of the business doers. For example, if 65% of your customers are promoters and 12% are detractors, NPS is 53. ??

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards a personalized omnichannel experience in B2B customer journeys. B2C Customer Experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company.

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Are you ready for MadTech? 3 tips to help you prepare

ECXO

So let’s dive into what MadTech is, why it’s important, how we got here and three tips you can use to get ready for marketing in a world driven by MadTech. The term “MadTech” was coined in 2015 by David Raab, founder of the Customer Data Platform (CDP) Institute. Here are three tips to make that strategy a success. The result?

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Net Promoter Score for Ecommerce: 9 tips & tricks

Retently

As an ecommerce business, Net Promoter Score® might be the most powerful KPI in your CX toolkit. Net Promoter Score is a metric that measures the likelihood of a customer recommending your brand to their personal and professional social circle. Survey all customers, not just top spenders.

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Ecommerce customer journey map + template

delighted

Mapping these touchpoints is crucial to understanding the ecommerce customer journey – and improving customer experiences. Leveraging tools that collect customer insights and data, ecommerce brands can readily gather the information they need to better serve their customers.

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Top 5 Ways to Improve Your Net Promoter Score (NPS)

AskNicely

You’ve got the buy-in from your company and have created a top-notch Net Promoter Score program. You’re getting your scores and the first question everyone asks is “How do we get our scores to go up?”. Here are the top five ways to increase your NPS scores: 1. Close the loop. Integrate with your CRM.

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Communicating CX: 15 Tips for Talking About Customer Experience

Experience Investigators by 360Connext

of customer experience. Combine this with a customer experience champion program within your organization and watch culture really shift. 15 Tips to Help You Communicate About Customer Experience 1. An organization’s leadership must believe in the value of customer experience. Put customer experience on the agenda.