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Customer Journey Mapping: Real-World Examples & Use Cases

Experience Investigators by 360Connext

Are Customer Journey Maps Really Necessary? My client had just returned from a presentation to her executive committee. She was defeated, and realized she made a misstep in trying to get resources for a journey mapping initiative. Product roadmaps. Customer feedback dashboards. They love us.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Some organizations create a detailed CX roadmap that estimates improvements in metrics like net retention rate, customer lifetime value, or average deal size as experience enhancements roll out. These are opportunities where exceptional experience can strongly influence a customers loyalty and spend.

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Customer Journey Mapping Examples: 4 Use Cases to Inform Your CX Strategy

Experience Investigators by 360Connext

Are Customer Journey Maps Really Necessary? My client had just returned from a presentation to her executive committee. She was defeated, and realized she made a misstep in trying to get resources for a customer journey mapping initiative. And they thought – hey, we know our customers!

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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Aligning a great experience across numerous stakeholders (from end-users to executives) over an extended buying journey is difficult. Complexity in customer journeys often leads B2B companies to score lower on CX than B2C, highlighting the effort needed to meet diverse needs. Break transformation into manageable phases (e.g.,

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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Why customer journey mapping is essential for go-to-market alignment

ChurnZero

Companies that do not map customer journeys lose 15-20% of potential revenue growth as they fail to identify and act on conversion and upselling opportunities. As a proud sponsor of Zero IN 2024 , Growth Molecules embraced the opportunity to showcase our customer success training and advisory services in a packed workshop.

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A 6-Year Chief Customer Officer Role Roadmap, With Libby Duane Adams – CB69

Customer Bliss

Her early days setting up customer journey stages: Initially, they realized the customers didn’t actually care about some of the aspects they had spent time and money on. It moved the CX journey map process outside of just the CX silo. They also did a refresh of customer journey mapping.