ECXO

MARCH 6, 2025

While customer delight is the ultimate goal, framing it in terms of ROI and competitive advantage speaks the language of executives and ensures CX strategy gets the necessary support. Customer experience spans many touchpoints and processes trying to fix everything at once can overwhelm the team and dilute resources.

B2B 339

B2B Customer Journeys How To Effort Score 339

Experience Investigators by 360Connext

DECEMBER 1, 2020

Are Customer Journey Maps Really Necessary? My client had just returned from a presentation to her executive committee. She was defeated, and realized she made a misstep in trying to get resources for a journey mapping initiative. Customer feedback dashboards. Product roadmaps.

Customer Journeys 190

Customer Journeys Examples Roadmap Exercises 190

GetFeedback

JANUARY 6, 2020

After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . What appears to matter more is consistency across the journey stages and thoroughness of implementing journey mapping practices.

Customer Journeys 195

Customer Journeys B2C B2B Social Media 195

QuestionPro Audience

AUGUST 28, 2017

If you missed our Part 2 Webinar – Customer Journey Mapping and Best Practices , we’ve got you covered. David Hicks teamed up with our CEO Vivek Bhaskaran to talk about the second foundation of building a successful CX program – customer journey mapping. Use Mapping to Diagnose E2E Journey.

Customer Journeys 150

Customer Journeys Touchpoint Airlines Metrics 150

Experience Investigators by 360Connext

JULY 17, 2024

Are Customer Journey Maps Really Necessary? My client had just returned from a presentation to her executive committee. She was defeated, and realized she made a misstep in trying to get resources for a customer journey mapping initiative. And they thought – hey, we know our customers!

Customer Journeys 143

Customer Journeys Examples Strategy Roadmap 143

Experience Investigators by 360Connext

JANUARY 7, 2025

Customer Touchpoints : Your CX program centers on customer touchpoints, which are every point of interaction with customers (both direct and indirect). Related resource : Customer Journey Mapping Examples: 4 Use Cases to Inform Your CX Strategy.

Customer Journeys 143

Customer Journeys Strategy Customer Experience Touchpoint 143

Kerry Bodine

AUGUST 14, 2020

On Wednesday I presented a webinar with the Toronto Customer Experience Professionals Association. We got a ton of great questions about the content I presented. Do you first have to analyze customer (quantitative) data or focus on their (qualitative) journeys? Can we have nested journeys?

Customer Journeys 207

Customer Journeys Management Touchpoint Telecommunications 207

Kerry Bodine

OCTOBER 2, 2017

The concept of customer journeys isn’t new to the customer experience world. Yet it’s taken some time for organizations to evolve from simply creating journey maps to actively using the journey as a framework for how they do business. Ergo, journeys are better predictors of the outcomes you care about.

Touchpoint 218

Touchpoint Measurement Customer Journeys Insurance 218

eglobalis

JULY 25, 2024

In the USA, customer expectations drive companies to innovate continuously, whereas in Europe, the traditional focus on operational efficiency and product excellence can overshadow the need for exceptional customer interactions. The rapid advancements in CX in Asian countries present both a challenge and an opportunity for Europe.

Customer Experience 494

Customer Experience Customer Centricity Innovation Culture 494

InMoment XI

OCTOBER 23, 2024

Customer experience in banking refers to the thoughts, opinions, and feelings customers have about every interaction with your financial institution. From visiting your physical branch to paying an electricity bill through your app, each interaction with a touchpoint contributes to a customer’s perception of your business.

Banking 195

Banking Customer Experience Effort Score Financial 195

eglobalis

OCTOBER 1, 2024

Create a Unified Customer Journey Map Developing a company-wide customer journey map helps departments see how their actions influence the overall customer experience. Additionally, Operations can optimize logistics based on customer feedback regarding delivery times and product availability.

Customer Journeys 450

Customer Journeys Culture Leadership Effort Score 450

InMoment XI

JANUARY 9, 2024

Given these various interpretations, we can define the B2B customer experience as the cumulative impact of all interactions and experiences between your business and your business customers, at every touch point across the entire customer journey. Customization and personalization. Why is B2B CX Important?

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

eglobalis

MARCH 13, 2025

They want suppliers and partners who are easy to do business with, understand their needs, and provide consistent support across every touchpoint. Aligning a great experience across numerous stakeholders (from end-users to executives) over an extended buying journey is difficult. Break transformation into manageable phases (e.g.,

Leadership 238

Leadership B2B B2C Effort Score 238

GetFeedback

MARCH 20, 2019

Present your survey in a way that is easy to complete and visually engaging. Strategically place your online survey in the customer journey map. When you make a survey online, you get the best results when it appears within the right context of your customers’ journey. Focus on convenience and ease.

Customer Journeys 255

Customer Journeys Survey Net Promoter Score Touchpoint 255

Experience Investigators by 360Connext

OCTOBER 29, 2019

Customer journey mapping can be a powerful tool to help you truly understand your customers, innovate around new ways to serve them, and identify gaps in their journey. But, that’s only if the map is used as a tool and not an artifact. Creating a journey without a map is like sailing on the ocean.

Customer Journeys 137

Customer Journeys Innovation Touchpoint Tools 137

SuiteCX

JANUARY 13, 2020

We just finished teaching a class on CX driven Journey mapping to a large and very diverse group. The majority of customers have similar objectives in dealing with their providers. There is no law that says you can’t just map a problem area or assess a particular product or service experience.

Customer Journeys 189

Customer Journeys Omni-Channel B2C Multi-Channel 189

GetFeedback

JUNE 12, 2019

When tasked with overhauling the customer experience (CX), business leaders often seek to identify the most critical customer touchpoints. Put yourself in the customer’s shoes. But McKinsey argues that it’s nearly impossible to deliver consistent service without managing the entire buyer’s journey.

Touchpoint 199

Touchpoint How To Net Promoter Score NPS 199

delighted

JANUARY 7, 2021

However, understanding every customer’s experience at each stage of the customer journey is crucial for turning business insights into long-term improvement strategies. . In this post, we will cover: What is a customer journey map? How can customer journey maps improve customer experiences?

Customer Journeys 98

Customer Journeys Touchpoint Net Promoter Score Exercises 98

InMoment XI

OCTOBER 20, 2022

The importance of closing the loop with customers and gaining actionable feedback was mentioned in nearly every presentation we heard! Put simply, “closing the loop” means following up with each dissatisfied customer to try and mitigate their negative experience.

Customer Experience 397

Customer Experience Customer Journeys Effort Score Culture 397

GetFeedback

MARCH 21, 2019

You’ve also made a spiffy design to present the survey, showcasing the care you put into asking the NPS question. Now, how do you use your NPS data to actually make your customers’ experience better? A great approach is to map the NPS data to your customer journey. The customer journey. Prospect.

Customer Journeys 186

Customer Journeys NPS Net Promoter Score Data 186

CX Accelerator

NOVEMBER 11, 2022

Customer Insights/Measurement/Analytics. Customer Journey Mapping. Resource: 6 Sources of Customer Understanding by CXpert. CUSTOMER JOURNEY MAPPING Being able to map customer journeys with your organization is a skillset unto itself. Project/Program Management.

Customer Journeys 307

Customer Journeys Resources Analytics Customer Centricity 307

GetFeedback

AUGUST 14, 2019

Measuring CSAT can be used to determine how a customer feels about the experience overall, parts of the customer journey, or even specific products or services. The question is typically presented to the customer using a 1–5 scale, one being very dissatisfied and 5 being very satisfied. .

Metrics 273

Metrics Customer Journeys How To Customer Satisfaction 273

Customer Bliss

SEPTEMBER 13, 2018

In my recent vlog, Jeanne’s Daily Dose…Of Reality , I discuss the importance of customer journey mapping and how you can use it to break down silos and unite your leadership team. First, we’ll hear from Kathy Tobiasen , the Vice President of Customer Experience at The Nature’s Bounty Company.

Customer Journeys 178

Customer Journeys Leadership Tools Customer Retention 178

Kerry Bodine

JANUARY 16, 2018

Journey mapping has become a regular practice both inside and outside of customer experience organizations. But are you getting the full mileage from your journey mapping efforts—or did your efforts stall upon delivery of the maps? The role technology plays in self-service.

Self Service 0

Self Service Customer Journeys How To Touchpoint 0

InMoment XI

DECEMBER 30, 2021

And they also answered a few questions from CX professionals throughout the presentation. Are you measuring a customer experience—and is it satisfaction or NPS—or a metric that’s meaningful to the goal you’re trying to accomplish? How to Win the “Make or Break” Moments in the SaaS Customer Journey.

Strategy 370

Strategy Touchpoint Metrics Customer Journeys 370

eglobalis

JULY 31, 2024

We will also explore the unique challenges faced by the CX industry and how specific MarTech solutions can benefit B2B customers, with a global focus. The APAC region, known for its rapid technological advancements and tech adoption as its diverse markets, presents unique opportunities and challenges in the realm of customer experience.

Customer Experience 434

Customer Experience Social Media Analytics Chatbots 434

InMoment XI

FEBRUARY 24, 2022

The challenge is how do you present those metrics in a way that makes executives regard them as crucial data points? At InMoment, we start with an approach we like to call the “Solving for X:” take your executives through your business objectives and what you’re truly trying to solve for customers. Tip #1: Break Down Metrics.

Tips 370

Tips ROI Metrics Touchpoint 370

Experience Investigators by 360Connext

DECEMBER 15, 2023

What are the ways you can showcase how the employee experience is reflective (OR not) of your aspirational customer experience? Related: Three Employee Experience Touchpoints that Impact Customer Experience Then be honest and authentic about sharing where this might need attention. Share customer journey maps and insights.

Communication 304

Communication Tips Customer Journeys Customer Experience 304

Horizon CX

JUNE 10, 2022

The customer journey map (CJM) is a useful and crucial tool to help businesses uncover and visualize the experience their customers have when interacting with the brand from the customer’s point of view. That last underlined phrase underscores the criticality and validity of the customer journey.

Customer Journeys 130

Customer Journeys System Net Promoter Score Chief Customer Officer 130

ShepHyken

AUGUST 31, 2023

They write about how improving customer journeys increases business growth. Consistently improving the customer journey and user experiences can help you attract and retain loyal customers. Let’s explore how improving customer journeys and user experiences empowers you to achieve sustainable business growth.

Customer Journeys 134

Customer Journeys Net Promoter Score Touchpoint Customer Satisfaction 134

Experience Investigators by 360Connext

MARCH 8, 2021

You can create a learning path for an entire team or cohort, and that could mean a series of live training sessions, homework and group discussions, and whatever else you can present to educate. If you have a customer journey map, or you’re working on one, this is also a great thing to introduce here! Empathy mapping.

Customer Journeys 271

Customer Journeys Customer Experience Culture Customer Centricity 271

ECXO

AUGUST 12, 2024

MarTech’s Impact on Global CX Strategies The Asia-Pacific (APAC) region, with its rapid technological adoption and diverse markets, presents both opportunities and challenges for enhancing customer experience. By strategically deploying MarTech, businesses in APAC are achieving exceptional customer satisfaction, growth, and loyalty.

Customer Experience 366

Customer Experience e-support Social Media B2B 366

Feedbackly

JULY 12, 2023

Touchpoints are how the brand engages with its customers and play a vital role in fostering a strong relationship between the two parties. Every buying journey has a complex web of touchpoints that can range from 20 to over 500! Also, research shows that it requires around eight touchpoints on average to close a sale.

Touchpoint 98

Touchpoint Customer Journeys How To Ecommerce 98

GetFeedback

JULY 19, 2019

We can agree there are more customer interactions than ever before, and some of that is our own fault. With advances in and the rapid adoption of technology, we’re able to interact with customers in different ways and places all along the customer journey. 1: map your customer journey.

ROI 309

ROI How To Touchpoint Hotels 309

Retently

NOVEMBER 27, 2024

Analyzing Market Trends and Customer Behavior 2. Personalizing the Customer Journey 3. Building Customer Loyalty for Retention 6. Offering upsells, cross-sells, and loyalty rewards helps increase the value of each customer over time, turning one-time shoppers into high-value repeat buyers.

Ecommerce 148

Ecommerce Sales Strategy Tips 148

inQuba

JUNE 30, 2020

The Limitations of Journey Mapping for Customer-Obsessed Brands. The COVID 19 crisis has dramatically changed customer journeys and what brands need to do to analyse and understand them. Brands are turning to the relatively new practice of Customer Journey Analytics (CJA) as a solution.

Customer Journeys 98

Customer Journeys Analytics Touchpoint Consulting 98

Kerry Bodine

JUNE 5, 2019

We got a ton of great questions about the content I presented. I hope you’ll watch the webinar if you haven’t already — and that you’ll find the answers below helpful on your own path to journey management. Journeys & Journey Maps. There are various schools of thought on how granular a journey should be.

Customer Journeys 136

Customer Journeys Management Touchpoint Banking 136