Kerry Bodine

FEBRUARY 6, 2021

I’m a strong proponent of including a short description of the customer persona on each journey map. Otherwise, how do you know whose journey is being represented?) If yes, start with personas that align with key customer attributes. Does that mean that we were slighting male shoppers? Then layer in diversity.

Customer Journeys 256

Customer Journeys Retail Analysis Customers 256

delighted

OCTOBER 22, 2024

By 2027, nearly a quarter of retail purchases are expected to take place online. But while ecommerce has made retail purchases more accessible, it has also disrupted the traditional, linear, retail buyer’s journey and has transformed it into a more complicated series of customer touchpoints.

Customer Journeys 52

Customer Journeys Ecommerce Social Media Net Promoter Score 52

InMoment XI

SEPTEMBER 29, 2022

For retail banks, and most organizations, collecting data is only half the battle in the world of customer experience. Whether it be transactional surveys , online reviews , or a market research report about your customers, the data you collect needs to not just be analyzed, it needs to serve as a road map of future business decisions.

Banking 370

Banking Retail Data Omni-Channel 370

Experience Investigators by 360Connext

JULY 17, 2024

Are Customer Journey Maps Really Necessary? She was defeated, and realized she made a misstep in trying to get resources for a customer journey mapping initiative. The C-Suite heard her desire to understand customers better, but they couldn’t see HOW that exercise would benefit the company, exactly.

Customer Journeys 143

Customer Journeys Examples Strategy Roadmap 143

InMoment XI

NOVEMBER 23, 2021

Here are three elements for luxury retail brands’ to consider when closing the gap and delivering that premium level customer journey ! Element #1: Let Customers Speak—and Listen When They Do. Just as you ask for feedback in store, provide those same opportunities for customers when they shop online.

Retail 397

Retail Customer Journeys Touchpoint Brands 397

Kayako

JUNE 9, 2022

Capture your customer’s entire journey in a way a support ticket or traditional help desk never could. What Is the Purpose of the Customer Journey? As we’ve seen, satisfaction at a single touchpoint in time is not a guarantee of customer loyalty. What Are the Stages of the Customer Journey?

Customer Journeys 255

Customer Journeys Self Service Touchpoint Customers 255

Beyond Philosophy

AUGUST 12, 2020

We’ve recently trained some of our clients on journey mapping. We discussed the problems with journey mapping in a recent podcast. Traditional journey mapping is what a customer is doing, but is missing a few things. Behavioral Journey Mapping is different.

Customer Journeys 187

Customer Journeys Hotels Net Promoter Score Exercises 187

InMoment XI

AUGUST 15, 2022

Retail brands’ primary objective used to be providing a great product , but as competition heats up and consumer expectations grow more complex, retailers need to find new, bolder ways to stand out from the crowd. And that’s why the retail customer experience is more important than ever before.

Retail 397

Retail Customer Experience Airlines Hotels 397

InMoment XI

SEPTEMBER 17, 2024

As a matter of fact, 56% of customer service leaders said they plan to invest more into their customer journey, which would be a first-time investment for 45% of them. These investments highlight how crucial the customer journey is to a great customer experience and creating lifelong customer relationships.

Customer Journeys 195

Customer Journeys Net Promoter Score Self Service Touchpoint 195

Kerry Bodine

AUGUST 14, 2020

Do you first have to analyze customer (quantitative) data or focus on their (qualitative) journeys? The Holy Grail of customer research is combining quant and qual data to get the most complete picture of your customer. The Trade-offs Between Quant & Qual Customer Research. Can we have nested journeys?

Customer Journeys 207

Customer Journeys Management Touchpoint Telecommunications 207

Storyminers

JULY 2, 2020

Mike Wittenstein talks to us about keeping up with constant change, creating journey maps, and building your business around your client. Document it as a journey map. A journey map tells you where people are, what they’re doing, what they’re expecting, how they feel, what the business can do for them.

Customer Journeys 246

Customer Journeys CRM Retail Video 246

Experience Investigators by 360Connext

JANUARY 7, 2025

Step 3 Map and Optimize Customer Touchpoints Customer journey mapping exercises will enmesh you in each personas journey to understand how they find you, what they seek at key steps of their shopping journey (also known as customer touchpoints), and how you can maximize their post-purchase satisfaction.

Customer Journeys 143

Customer Journeys Strategy Customer Experience Touchpoint 143

C3Centricity

SEPTEMBER 14, 2020

Denyse Drummond-Dunn · Is the future of retail in the stars? Will the future of retail be without physical outlets? Like many CPG companies, they were considering online retailing. Like many CPG companies, they were considering online retailing. So are retail outlets really essential for every category?

Retail 299

Retail Apparel Trends Transportation 299

SuiteCX

JANUARY 13, 2020

We just finished teaching a class on CX driven Journey mapping to a large and very diverse group. The majority of customers have similar objectives in dealing with their providers. It was really a fascinating class – smart and discerning. We have found that B2B or B2C tend NOT to be the differentiators.

Customer Journeys 189

Customer Journeys Omni-Channel B2C Multi-Channel 189

InMoment XI

DECEMBER 10, 2024

Incentives like discounts and loyalty points encourage customers to stick with your brand over the long term. Improve Onboarding The onboarding process sets the tone for the customer journey with your brand. Proactive communication and problem-solving play a huge role in retaining at-risk customers.

Customer Journeys 195

Customer Journeys ROI Net Promoter Score Multi-Channel 195

Experience Investigators by 360Connext

OCTOBER 27, 2020

Customer listening posts are specific tools, locations and mechanisms to gather customer feedback along specific touchpoints on the customer journey. Listening posts: Help us understand individual customer needs and experiences closer to real-time. What are we unsure about in our customer’s experience?

Customer Journeys 359

Customer Journeys Social Media Feedback Touchpoint 359

InMoment XI

OCTOBER 23, 2024

In a period of financial anxiety, customers are looking for institutions they can trust. Your bank can present itself as a reliable option by demonstrating a commitment to making their customer journey smooth and personalized. It is a proven way of retaining customers.

Banking 195

Banking Customer Experience Effort Score Financial 195

Lumoa

FEBRUARY 2, 2023

Before the digital age, customer experience in retail was a completely different world. We’ll cover its importance, provide strategies for improving it, and look at what the future holds for customer experience in retail. In This Article: What is Customer Experience and Why Is it Important? Let’s get started.

Retail 221

Retail Net Promoter Score Strategy Customer Experience 221

InMoment XI

DECEMBER 13, 2021

By focusing on stakeholder engagement and journey mapping, businesses can become more proactive about utilizing their research. After journey mapping and capturing customer insights, InMoment supplements that data with financial, operational, employee, social media, etc. But what about the research strategy itself?

Analytics 370

Analytics Data Marketing Customer Journeys 370

Lumoa

FEBRUARY 9, 2023

Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards a personalized omnichannel experience in B2B customer journeys. B2C Customer Experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

NobelBiz

OCTOBER 24, 2023

Both the customer experience map and the journey map are essential tools for businesses aiming to understand and improve the interactions their customers have with their brand. While they often are used interchangeably, these maps serve distinct purposes, have unique elements, and offer varying insights.

Customer Journeys 104

Customer Journeys Customer Experience Contact Center Touchpoint 104

Kerry Bodine

JANUARY 11, 2019

Number 10: The Customer Journey DOES NOT EQUAL The Customer Lifecycle. A customer journey is related to , but is not the same thing as, a customer lifecycle. The two main differences: 1) Customer journeys align with your customers’ goals or tasks — lifecycles don’t.

Customer Journeys 192

Customer Journeys Customer Experience Touchpoint Analytics 192

eglobalis

OCTOBER 1, 2024

Create a Unified Customer Journey Map Developing a company-wide customer journey map helps departments see how their actions influence the overall customer experience.

Customer Journeys 440

Customer Journeys Culture Leadership Effort Score 440

PeopleMetrics

JANUARY 24, 2025

CS focuses on helping customers solve problems or answer questions, while CX encompasses every interaction a customer has with your companywhether its browsing your website, using your product, or contacting support. And with the advent of AI agents, the entire customer experience journey is being radically changed.

Customer Service 118

Customer Service Customer Journeys Touchpoint e-support 118

ECXO

DECEMBER 25, 2024

Map the Customer Journey What to Do: Identify every touchpoint a customer has with your business, from awareness to post-purchase support. Why It Works: A detailed understanding of the customer journey allows you to target improvements where they matter most, boosting satisfaction and loyalty.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

C3Centricity

APRIL 29, 2020

Will the future of retail be without physical outlets? Like many CPG companies, they are considering online retailing. I remember participating in heated arguments in the past, between sales teams and retailers, about online stores. So are retail outlets really essential for every category? Source: USA Today.

Retail 240

Retail Apparel Transportation Trends 240

Alida

DECEMBER 7, 2018

The retail industry is only set to become more competitive. Yet, most companies are still failing to meet customer expectations and become more customer-centric. According to Accenture , this is because there is a growing disconnect between what customers need and what retailers are providing. View Infographic.

Customer Centricity 201

Customer Centricity Infographics Retail Multi-Channel 201

InMoment XI

DECEMBER 19, 2022

Customer journeys can change on a dime and the only guarantee is that today’s journey looks nothing like yesterday’s—and tomorrow’s will certainly be something new. One of our global retail clients was even able to increase survey response rates by 37% and response length by 38%!

Survey 370

Survey Customer Journeys How To Touchpoint 370

Retently

OCTOBER 23, 2024

Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction. Taking the importance of collecting customer feedback out of the way, where do we start?

Ecommerce 109

Ecommerce Survey Retail NPS 109

Alida

MAY 24, 2018

Retail is far from dead. That’s the key message I heard at the CX Exchange Retail 2018 , an intimate, invite-only conference for business executives in retail. Despite the talk in media about the so-called retail apocalypse , many speakers at the conference reiterated that the industry is alive and well.

Retail 189

Retail Conference Employee Engagement ROI 189

InMoment XI

JANUARY 20, 2024

Today, AI has gone mainstream, infiltrating both our personal and professional lives AI is still in its infancy, but already, it’s transforming the way businesses across all sectors engage with their customers. Retail is one industry that’s experiencing major disruption. Today, generic experiences no longer cut it.

Retail 195

Retail Customer Experience Social Media Chatbots 195

InMoment XI

MAY 3, 2024

At the heart of their success lies a robust customer experience (CX) programme, meticulously designed to elevate every touchpoint of the customer journey. In this blog, we dive into the details of how Foot Locker is revolutionising retail through its CX initiatives.

Retail 195

Retail Return on Investment ROI Analysis 195

Kerry Bodine

MAY 11, 2020

And we’re going virtual with our previously in-person journey mapping bootcamps !). Secret shopping: Certain business-to-consumer industries — most notably, but certainly not limited to retail — lend themselves to having a large number of mystery shoppers evaluate their experiences while shopping or getting service.

Strategy 305

Strategy Customer Journeys Customer Experience Fashion 305

Blueshift

NOVEMBER 8, 2024

Retail and e-commerce marketers face a challenging landscape as customers interact with brands across multiple channels, from email and social media to in-store and mobile apps. Traditional marketing platforms struggle to keep up with this demand, leading to inconsistent messaging and disjointed customer journeys.

Retail 80

Retail Marketing Social Media Touchpoint 80

Retently

NOVEMBER 27, 2024

Analyzing Market Trends and Customer Behavior 2. Personalizing the Customer Journey 3. Building Customer Loyalty for Retention 6. Tools to Decode Buyer Behavior To keep up with these trends, you need the right tools to analyze customer behavior and refine your strategies. Expanding Revenue Channels 4.

Ecommerce 148

Ecommerce Sales Strategy Tips 148